廚具產業商業模式之創新 - ba.scu.edu.t...

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Business Model Innovation for Kitchenware Industry

Yu-Ting Huang1

Kai-Chieh Chia2

20%

IKEA

80%

DIY

Abstract

Market demand is originated from humanity. Most companies will focus themselves on the

business innovation, but ignore the most fundamental market demand. Intense competition on the

kitchenware industry in the current situation, I want to analyze this study through literature review

and in-depth interviews content to find out the unsatisfied customer demand.

At present, Taiwan kitchenware companies focus on the same target market that at top 20%

of consumer. However, if we observe the whole kitchen market, it is not difficult to find there is

an unmet market between wholesale home companies (such as IKEA)and current kitchenware.

Thus, the study develop innovative business model which can design kitchen by yourself .

Keywords: Taiwan Kitchenware Industry, Business Model Innovation.

1 ikute@hotmail.com.tw 2

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