國際行銷管理 chapter01
Post on 19-Jul-2015
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C h a p t e r C h a p t e r 11
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1-11-21-31-41-51-61-71-8
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1-3
1/2 1
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2/2
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1-5
1/2
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2/2
2
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1/2
24
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1-8
2/2(1960)Busch & Houston (1985)
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3
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1/3 () () () ()
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2/3
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3/3
()
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1
1
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6
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1-18
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1-19
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WWW
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20
1970
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Global Localization
Think Global, Act Local
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2
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EPRG
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() ()
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1/2 2/2 1/2 2/2 1/2 2/2 1/3 2/3 3/3 Global Localization EPRG
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