008523 platform - web2.0 china market communication tool

The ONLY AUTHORIZED Service Provider

Communicate withChinese Tourists (Individual Visit Scheme)

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1. 田北俊坦言較為擔心內地市場，「香港每天仍有新增豬流感個案，可能部分旅客仍不放心出外旅行。」他更指，無信心到八、九月可回升，但期望內地不會跌超過一成五至一成六。 ( 星島 )2009 年 7 月 28 日

2. 澳門政府統計局公布，澳門上半年入境旅客總數為 1037 萬人次，較去年同期跌 11.4% 。在入境旅客中，一半是內地旅客，數字較去年同期減少 17.3% 。( 明報 ) 2009 年 7 月 24 日

3. 金融海嘯與人類豬流感疫雙重打擊下，訪港旅客數目急跌。香港旅遊發展局七、八月推出「香港夏日盛會」，向暑假訪港旅客派發總值九千多元優惠券，力谷消費力。( 星島日報報道 ) 2009 年 6 月 30 日

Tourist Market Updates:

What is Your Next Step?

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Recession MarketingDo More than just SurviveDo More than your Competitors

Target China Individual Visit Scheme Tourists

The Exclusive Channel in Guangdong ProvinceAppointment letter of exclusivity

Work with Guangzhou Post Directmail Bureau*Official & reliable

008523 Platform

*Guangzhou Post Directmail Bureau*” 廣州市郵政商函局” is a subsidiary of Guangdong Post

Boost Up The Sales Opportunity Cover Total Spending HK$ 549,600,000 per month The Best Targeted Audients for Call-for-action campaigns

Joint / Solo Promotion High Involvement Cross Media, Automated communications All-in-one Service from idea to implementation

Cross Media for Highest Response & Involvement Paper Communication Online Communication Mobile Communication

008523 Platform

Leverage 008523 Platform

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You wantExpand brand awareness

008523 offers Coverage of the largest tourist source

Source: Hong Kong Tourism Board

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You wantBe different and memorable in your marketplace

008523 offers 360-degree communication with your customers

Leverage 008523 Platform

Lucky Draw Game

Online Community

Mobile Platform

Membership Program

Direct Mailing

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You wantMeasure your marketing efforts & increase revenues

008523 offersTrack and induce higher response & conversion rate

Leverage 008523 Platform

ADVERTISING CHANNELAdvertising opportunity

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Solo PromotionJoint Promotion

Joint Promotion – Lucky Draw Invitation (Mailer)

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High coverage

Best for “call-for-action” campaign

Joint Promotion

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Lucky Draw

Invitation

(Mailer)

Lucky Draw Gam

e

Mobile

Platform

Online Community

Membership

Uniqueness:• High coverage• Best for “call-

for-action” campaign

Ad Space:• Discount

coupon zone• Lucky draw

sponsor• Insertion

Uniqueness:• High

involvement• Best for “limited

offer”

Ad Space:• Lucky Draw

Sponsor • Lucky draw

mini-site theme• Online banners

Uniqueness:• Instant

communication• Best for “call-

for-action” and “action reminder”

Ad Space:• Lucky Draw

Sponsor • Lucky draw

mini-site theme• Online banners

Uniqueness:• Continuous

exposure• Best for “brand

building”

Ad Space:• Editor choice

articles• eCoupon Zone• Online banners

Uniqueness:• Trust built• Read through

news letter• Best for “news

update ” & “friend referral program”

Ad Space:• E-news letter

Joint Promotion – Lucky Draw Game

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High involvement

Best for “limited offer”

Joint Promotion – Online Community

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Instant communication

Best for “call-for-action” and “action reminder”

Joint Promotion – Online Community

會員有 券特惠區優禮

Merchants Invitation Now!

008523 Upcoming Activities – Photo Competition

「自由行，自由影」 攝影大賽

Sponsor Invitation Now!!

Solo Promotion

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From Idea to Implementation

Multi-step Cross Media

Communication

Target Segment

Responses Tracking & Fine

Turning

Continuous Improvement

Segment for 1:1 communication with cross media channels

Automated and driven by data

Real-time response and amend for better result

Total solution services

Marketing Campaign Objective

Review & develop counter

measures

Contact us

For any enquires or questions, please do not hesitate to contact us:

Alex ChowE-mail: alex.chow@imedia.asiaDirect line: 852 2283 2231Mobile: 852 9877 1751

Vincent ZhangE-mail: vincent.zhang@imedia.asia Direct line: 852 2283 2262Mobile: 852 6675 0220