10 growth hacks for mobile apps
Post on 08-Sep-2014
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1. Define your micro-conversions
2. Set Event Tracking
3. Have your funnel up and running
MixPanel is a great tool for that. It’s simple and keeps you
focused on the most important metrics.
If You haven’t done it, do it ASAP. It’s not a hack at all.
You need to know the funnel leading users to conversion.
That’s it. You are now ready to move on into hacking and testing.
#1 Deploy Analytics
jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
#2 Release early beta
1. Identify a market similar to your target market
2. Think up a name
3. Data & feedback
If you target US teenagers, make Canada your testing ground.
Release MVP/early beta. Let it be a quiet launch.
App name is a crucial brand asset. Don’t use it for testing the MVP.
Think up a name – the more descriptive the better.
The goal is to get as many data & feedback as possible.
Get in touch with your users. Don’t be shy or lazy. Go to forums.
You need 2k-3k users to make data relevant.
jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
#3 Create fake landing page
1. Create fake landing page
2. Spend some money on ads
Forget growing an app w/o doing usual marketing stuff.
Test CTR for various copy, personas, design and CTA.
You need valuable traffic. Don’t go cheap on that.
Spend some bucks to drive your target demo onto app site.
Use social media/blogging if you have time and skills.
jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
#4 Follow Guidelines
1. Follow Dev Guidelines
2. Contact MS / Apple / Google
It’s worth it. Respect the platform and its context.
Following Guidelines helps getting featured.
http://msdn.microsoft.com/library/windowsphone/develop/ff402551(v=vs.105).aspx
http://developer.android.com/distribute/googleplay/quality/core.html
https://developer.apple.com/library/ios/navigation/index.html
Get in touch with app store owner & ask for featuring. If you fit the
guidelines, your chances are quite fair. That is, if your app isn’t a crap.
3. Links
jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
#5 Do some ASO testing
1. Test App Icon
2. Test Screenshots
3. Test Keywords
Well designed icon, next to descriptive name, is the main factor that
makes people check out screenshots & description.
Screenshots are about your value proposition and user on-boarding.
Add description/copy, it often boosts installs. Make screenshots vertical.
The goal isn’t to improve your position. You want to find right queries.
Do keyword research: use Thesaurus, Google Keyword Tool & Appcod.es
jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
#6 Cross-promote
1. Use your apps, apps of your friends etc.
This is one of most effective ways to drive new installs.
Use house ads to promote your other apps –
preferably of similar genre.
jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
#7 Use AdWords
1. It works
AdWords App Install Ads works. It will work great if you can spend
some time to know the tool better.
2. Target specific devices.
Target devices running on iOS/Android to eliminate non valuable
clicks.
jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
#8 Ignite Activity
1. „Add Friend”
2. „Add Friend” v. 2
3. Don’t force it
Phone address book is a social graph ready made. Use it.
Create an opportunity to add other users (from the area nearby etc.)
as friends.
Never, ever force your users to send invites, post on Facebook etc.
Ever.
jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
#9 Push Notifications
1. Time limited messages
2. Social notifications
3. Push notifications are permission based
Push notifications can increase retention really well.
„On sale this weekend”, „Free level to unlock today”. It works great.
Inform about friends/in-area activity. Use names. Personalize.
Make it easy to opt-out.
jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
#10 Target Uncrowded Platform
1. Windows Phone converts great
2. Few Apps in the Store? Good
3. WP users are hungry for good apps
Folks often don’t believe that.
Take a look at the numbers below.
Google Play: 905k apps; App Store: 850k apps; WP Store: 220k apps.
It’s not good for WP users, but good for marketers. (Source).
What’s more, they generate fair volume of valuable & engaged traffic.
Check out Qpony app we did for mcommerce business in the next slide.
jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
#10 Target Uncrowded Platform
Spot 6 differences
Tip: compare WP & Android Average Session Time.
jakub.jeziorny@whallalabs.com | @kubajeziorny | whallalabs.com | @whallalabs
We Will Grow Your Business with Great Apps
@whallalabshttp://whallalabs.com
1. Get in touch on Twitter:
2. I’d love to read your thoughts on the deck:
3. Visit Whalla Labs website:
@whallalabs, @kubajeziorny
jakub.jeziorny@whallalabs.com I really would do.
www.whallalabs.com We’re a band of mobile apps mad scientists.
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