a biased experience sharing on the world's best design school

“World’s best design school teaching design thinking.”

「史上最難申請進入的鼎鼎大名英國皇家藝術學院」

GUERILLA LONDON2011

EXPERIMENTALDESIGN

DISRUPTIVEMARKETINNOVATION

DESIGNENTERPRISE

ACROSS_RCA

SUPERFORM

I’LL TAKE 9

ECOVER Mouse trap?

COMMERCIALPROJECT

Rio Tinto Sports Innovation Challenge

GIZMO

GoGLOBAL

RCA x IC x KAIST (Korean Advanced Institute of Science &

Technology)

It’s more like a competition. You are not there to learn knowledge but to maximize and exert your capabilities to compete with others based on what you have already known and built.

They just don’t teach you knowledge but share their thoughts when you tutorialize with them. Some tutors are like dropping by the studio with very shallow involvements, and some are just not persuasive or strong enough to lead you.

They lead disorderly. They give you project exercises to exhaust you without giving you enough time to conduct deep research.

They don’t have core knowledge (or say know-how) in terms of their design education. They just give you different types of set situations in each module and ask you to figure out and propose solutions.

It’s more like squeezing your brain and training you to become a quick and productive design engineer, but less like making you a design thinker equipped with sufficient capabilities to “change the world”.

In sum, it’s not what I have expected in terms of learning design/design thinking @ the world’s best design school.