qzedia.com

BUILD YOUR REVENUE PLAN

TO COUNT ON LOCAL ONLINE

ADVERTISING REVENUE

 

Qzedia:  The  World’s  Local  Web  Platform    

The  evolution  of  Targeted  Online  Advertising  Towards  Greater  Relevance  

     

Intro:    Market  Dynamics    Technology   has   transformed   media  and   its   consumption   in   ways   that  few  people  expected.    From   the   first   banner   ad   on   the  Internet   in   1994   to   today,   it   has  become  a  cliché  to  speak  about  the  speed  of  change.    It   is   not   easy   to   conduct   a   top   line  evaluation  of  the  market.    Media   desperate   to   shift   their  businesses   online   are   earning   $1   in  digital  advertising  revenue  for  every  $7   they   are   losing   in   their   legacy  products.    Device   technology   capabilities   from  the   Smartphone   to   the   Tablet,  especially  on  the  media  side,  are  so  early  in  the  game,  that  to  make  any  bold   predictions   is   to   risk   looking  foolish.    But  this  is  where  the  future  is.      Defining   “fair   value”   for   digital  inventory  through  an  auction-­‐like      

   model  with   a  RTB   real-­‐time  bidding  process   sounds   ideal,   since  competition   should   drive   up   CPMs  for   premium   publishers,   but   what  will  actually  occur  is  a  constant  state  of  price  erosion.    RTB   is   not   the   future,   despite   its  sophistication  /  efficiencies.    It’s   a   sucker   play   for   premium  publishers.    This  underlines  the  challenges  faced  by  media  companies  aiming  to  build  a   position   in   the   fragmented   and  fast  moving  media  landscape.      

‘’  It is not easy to conduct a top line evaluation of the

market ‘’  

   

       

YESTERDAY TODAY TOMORROW

 

MOBILE    DEVICES  

Our  business:      Build  your  Revenue  Plan  to  count  on    Local  Online  Advertising  Revenue  

   The  media  industry  is  still  caught  between  the  gravitational  pull  of  the  legacy  tradition  and  the  need  to  chart  a  faster  digital  course.    How  this  battle  develops  will  shape  everything  about  media  in  a  digital  age.    There  are  no  easy  answers  or  free  lunches  to  be  had.    The  place  to  start:    Redefine  your  local  market  and  get  more  advertisers    We  are  staking  a  claim  based  on  trends  in  the  networked  information  economy.  

The  increased  ability  to  match  the  right  audience  with  the  right  message  made  possible  by  better  targeting  creates  new  economic  value  for  publishers.      Place  and  time  are  important  anchors  of  relevance  and  consumer  intent.      Qzedia  provides  a  full  suite  of  tools  to  traffic  and  manage  location-­‐based  advertising  programs  at  scale  and  supports  integration  with  all  major  ad  servers.    

Make Local Online Ad-Spending "Leap-frog" directly into new digital opportunities and new revenue

Direct sales

Real time location Real-time Bidding

Exchanges

Ad Nets

Redefine your local market and get more advertisers

Google CPC

How  do  we  create  value?  Real-­‐time  location-­‐based  inventory  

       

 

To  be  sure,  the  future  of  location-­‐based  marketing  is  about  more  than  just  check-­‐ins.    We  provide  you  with  the  most  unique  platform  in  local  advertising;  one  that  helps  you  redefine  your  local  market  and  get  more  advertisers.      Small  and  Medium  sized  business  advertisers  are  themselves  still  making  the  transition  from  traditional  to  new  media.    It's  easy  to  imagine  that  to  many  SMB  advertisers,  measurable,  more  effective  units  will  have  more  value  -­‐  and  thus  be  worthy  of  a  higher  ad  spend  -­‐  than  the  old,  one-­‐size-­‐fits-­‐all  digital  advertising  model.    These  geo-­‐targeted  marketing    solutions  are  made  possible  thanks      

to  "geo-­‐fencing"  -­‐  an  emerging  technology  which  sets  a  virtual  perimeter  around  a  particular  geographic  region.    It  is  a  mix  of  location-­‐aware  data,  push  and  real-­‐time  marketing  that  is  delivered  straight  to  the  user.  

 Mix  multiple  display  advertising  formats,  local  search  advertising,  and  sponsored  map  icons  for  real-­‐time  delivery  on  to  Web  sites.    Location  will  trigger  the  appropriate  digital  program  for  

inventory  and  audience  parameters  within  your  control.    The  more  effective  digital  advertising  becomes  the  more  valuable  it  will  be.    Build  your  revenue  plan  to  count  on  local  online  advertising  revenue.  

   

     

Inbound processing �

Location data management�

Location content

management�

Outbound publishing �

Delivery�

Reporting and analytics�

Intake of location content

Standardize, normalize, de-duplicate (3 patents)

Association between content and POIs over time

(5 patents, 262,000+ geofences – Spring 2012)

Distribution of content & advertising (2 patents + 9

licenced patents)

Applications that render and monetize in any format

- Location based marketing - Location based advertising - Search - Sponsored map icons

 

Mobile Matters More Today Than Yesterday But Not as Much as Tomorrow

Introduce  SMBs  to  geo  location  triggered  advertising  today  to  prepare  for  a  mobile  world  tomorrow.    Survive  the  transition  to  the  Smartphone  and  the  Tablet  by  working  with  real-­‐time  location  -­‐  there’s  really  no  alternative.    Our  platform  has  been  created  for  mobile  –  and  we  encourage  you  to  position  yourself  for  mobile  marketing  BUT  remember,  mobile  revenues  are  still  in  the  future.    True  integration  &  transformation  is  only  starting  NOW.        Let’s  traffic  and  manage  location-­‐based  advertising  programs  at  scale  and  work  with  your  own  in-­‐house  efforts  to  focus  on  selling  the  value  of  your  existing  audience,  using  your  existing  sales  team,  NOW—and  larger  opportunities  will  eventually  emerge.                  

Differentiation  is  a  moving  target.      In  a  hyper-­‐competitive  market  differentiation  is  a  continuous  process.        For  my  money,  the  ultimate  differentiator  is  the  brand.        Everything  else  can  be  copied  over  time.        Location  is  the  trump  card.    If  you  make  your  location-­‐based  inventory  “relevant”  over  the  next  month,  you  will  make  a  value  positioning  statement  to  both  your  team  and  your  advertisers.        Do  it  for  the  next  quarter,  and  you  will  begin  to  increase  sales  and  decrease  unsold  inventory  without  the  need  for  a  third-­‐party  reseller.        Do  it  for  the  next  year  and  you  will  make….        Oh,  come  on.    Did  you  really  think  I  was  going  to  make  a  prediction  12  months  out  given  the  rate  at  which  this  marketplace  is  evolving!    If  you're  interested  in  learning  more  about  improving  your  audience  monetization,  please  contact  me.  

‘’Location  is  the  trump  card’’  

Qzedia  is  a  Technology  Partnership  

based  on  “Placecasting”    Our  platform  is  a  portfolio  of  best-­‐in-­‐class  technology  capabilities  built  around  managing  location.      With  our  partners,  we  are  intersecting  the  worlds  of  media  and  technology  in  a  breakthrough  approach  we  call  “Placecasting.”    Think  “Broadcasting,”  except  with  precise  geo-­‐targeting  and  localized  creative  based  on  place  and  time.    Our  platform  is  operating  in  the  UK,  Germany  and  the  USA  .    Powering  a  network  of  250+  publishers  across  the  web,  mobile  web,  and  Wi-­‐Fi    100,000,000+  monthly  impressions    Dynamic  on-­‐the-­‐fly  publishing    Data  Centers  in  North  America,  Europe  and  Asia    Full  support  for  3rd  party  ad  tags  including  DoubleClick,  Atlas  and  more  than  a  dozen  ad  serving  platforms.    Multi-­‐Location  Brands  and  their  agencies  working  on  the  platform  include:    OMD  Digital,  McCann,  Media  Contacts,  Media  Vest,  Mediacom,  Mediaedge  CIA,  MindShare,  Publicis,  Starcom,  Zenith