a web platform to generate and deliver mobile web contents without programming skills

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A Web Platform to generate and deliver Mobile Web Contents without Programming Skills

David Martin, Ortzi Torices, Hugo Salas, Carlos Lamsfus and Aurkene Alzua-Sorzabal

Cooperative Research Centre in Tourism, CICtourGUNE, Spain

davidmartin@tourgune.orghttp://www.tourgune.org

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Agenda

• Introduction

• State of the art

• Description of the platform

• Evaluation

• Conclusions

• Future work

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Agenda

• Introduction

• State of the art

• Description of the platform

• Evaluation

• Conclusions

• Future work

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Introduction

• Everybody is connected to the Internet everywhere– In 2013 the number of smartphones exceeded

1.82 billion all over the world– Internet data coming from mobile devices

already exceeds 13% of the overall traffic

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Introduction

• The tourism industry must be aware of this new reality– Visitors can access information and services

with their smartphones at any time and place– Implications

• Tourism web contents have to be adapted to mobile devices

• The access to mobile web contents has to be eased

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Introduction

• QR codes are a feasible solution– The amount of smartphone users who scanned

a QR code increased 96% over the last two years

– They have been widely used in the tourism industry (POIs, events, exhibits, etc.)

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Introduction

• The challenge is to ease the creation of mobile contents to tourism domain stakeholders in order to be delivered using QR codes. – A web platform has been implemented to

create mobile web contents and deliver them using QR codes, without programming skills

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Agenda

• Introduction

• State of the art

• Description of the platform

• Evaluation

• Conclusions

• Future work

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State of the art

• A lot of different web platforms– TouchDevelop (Microsoft)– App Inventor (MIT)– TapCanvas– AppFurnace– Theappbuilder (ENTER)– …

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Agenda

• Introduction

• State of the art

• Description of the platform

• Evaluation

• Conclusions

• Future work

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Description of the platform

• Three main modules– Web page editor, database, QR server

• Two different users– Tourism stakeholders, visitors (mobile users)

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Description of the platform qrrrify.tourgune.org

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Description of the platform

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Agenda

• Introduction

• State of the art

• Description of the platform

• Evaluation

• Conclusions

• Future work

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Evaluation

• 20 people– 10 programmers / 10 non-technical users

• 4 tasks using the platform– External observer– Time– Completion level

• System Usability Scale (SUS)• The evaluation was divided in 2 stages

– 2 versions of the platform

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Evaluation: results

• Level of completion of the tasksNon-technical Technical

V1 V2 V1 V2

T1 50.80 66.50 74.10 71.40

T2 38.80 52.80 70.60 71.40

T3 44.00 62.00 77.80 84.00

T4 49.00 68.40 74.00 76.00

Average 45.65 62.43 74.13 75.70

16 1

13

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Evaluation: results

• Average timeNon-technical Technical

V1 V2 V1 V2

T1 20'28" 13’57” 20'26" 9'40"

T2 6'06" 7’41” 8'05" 7'13"

T3 6'06" 6’34” 6'22" 5’52”

T4 7'59" 7’37” 8'13" 7’15”

Total 40'40" 35’51” 43'07" 32'31"

5’ 10’

3’

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Evaluation: results

• SUS questionnaire

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Agenda

• Introduction

• State of the art

• Description of the platform

• Evaluation

• Conclusions

• Future work

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Conclusions

• Non-technical people are able to create mobile web contents and deliver them using QR codes.

• Lessons learned– Avoid technical vocabulary– Users act impulsively– Users are unpredictable– Give examples– Usability improvements

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Agenda

• Introduction

• State of the art

• Description of the platform

• Evaluation

• Conclusions

• Future work

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Future work

• Analysis of user mobility patterns

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