a2 music video evaluation 2 the one

A2 Music Video Evaluation

Vanessa Gutowski - Smith

Task Brief

Question 1:In what way does your media product use,

develop or challenge forms and conventions of real media products?

Questionnaire questions

• Are you male/ female?

• What age category are you?

0-10 11-20 21-30 30-40 41-50 50+

• What type of music are you into?

Pop – Hip hop/Rap/R&B – Punk/Mental – Gospel- Classic/Jazz/Blues - Country/Folk -Electronic/Techno/Alternative –Reggae – Other

• How do you feel about mainstream lime light artists Little Mix and One Direction?

• What do you like music videos to include? (Eg. Musicians/ Storylines?....)

• Where do you watch music videos?

Questionnaire questions

• Are you male/ female?

• What age category are you?

0-10 11-20 21-30 30-40 41-50 50+

• What type of music are you into?

Pop – Hip hop/Rap/R&B – Punk/Mental – Gospel- Classic/Jazz/Blues - Country/Folk -Electronic/Techno/Alternative –Reggae – Other

• How do you feel about mainstream lime light artists Little Mix and One Direction?

• What do you like music videos to include? (Eg. Musicians/ Storylines?....)

• Where do you watch music videos?

Mise –en- Scene

Lighting

Mise –en- Scene

Lighting

Mise –en- Scene

Lighting

Mise –en- Scene

SOUNDCamera work

Lighting

Mise –en- Scene

SOUNDCamera work

EDITING

Close up shots:Katy Perry – Fireworks

Nicki Minaj, Cassie – The Boys

Dance routines and Fashionable clothing and locations:Justin Bieber – As long as you love me

Britney Spears - Piece of me

Rock Genre

(Left) Billy Talent – Rusted from the rain

(Above) ACDC - Highway to Hell

Goodwin’s Theory – the 8 main principles1. Links between Lyrics and Visuals2. Links between Music and Visuals

(Complimentary, Contradiction or Amplification)

3. Genre characteristics4. Intertextual references5. Notions of Looking (Objectification of

women)6. Voyeurism (Direct gaze, other people

looking at artists, insight into artists life, screens and mirrors)

7. Demands of the Record Label (Representation of the artist)

8. Performance based, Narrative based or Concept based music videos.

Example of 1. Lyric = “shout”

Example of 5

Example of 6, 8 and 3

Goodwin’s Theory that I have used:

1. Links between Lyrics and Visuals2. Links between Music and Visuals (Complimentary, Contradiction or Amplification)3. Genre characteristics4. Intertextual references5. Notions of Looking (Objectification of women)6. Voyeurism (Direct gaze, other people looking at artists, insight into artists life, screens and mirrors)7. Demands of the Record Label (Representation of the artist)8. Performance based, Narrative based or Concept based music videos.

Theory 1 and 3 – Links between the lyrics (She bruises) and visuals (bruise on face). In this image there are also

alternative genre conventions as I have added darkness to the clip by my male covering up the bruise (symbol of their love loss) with

makeup.

Theory 8 – There is a concept and a theme to my music video.

Album title Reviews

Band name

Main Image

Website links

Record Labels

Awards

Release Date

Album title

Band name

Main Image

Website links

Record Labels

Release Date

My Album AdvertA Real Album Advert

Question 2:How effective is the combination of your

main product and ancillary texts?

Theme: Symbols of Control

Theme: Symbols of Control

Question 3:What have you learned from your

audience feedback?

Question 4:How did you use new media technologies in the construction and research, planning and

evaluation stages?

Planning and Research

Planning and Research

Planning and Research

Planning and Research

Planning and Research

Planning and Research

Construction stages

Construction stages

Construction stages

Evaluation

New technologies used in my ancillary tasks

Thank you for watching my presentation!