apple quality policy

2/17/2014 1

04/10/2023 2

Quality management at

Submitted by:Name: ChetanRoll no: 801331006ME (SE)Thapar University

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Contents • What is quality?

• Branding!

• About Apple Inc.

• Products by Apple Inc..

• Standards and procedures

• Why do we need Standards?

• ISO 9001:2008

• 8-Management Principles

• Apple Environmental Policy

• ISO 14001:1996 || ISO14001:2005

• TCO

• Energy Star Ratings..

• ISO 27001:2005

• CMM/CMMI

• Quality Features in Products

• References

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What is Quality? “The standard of something as measured against other things of a similar kind; the degree of excellence of something.” Synonyms:-Standard, Grade, Class, Classification, Nature, Rank, Level, Type, Variety, Characteristics.

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More Add-ons "Degree to which a set of inherent characteristics fulfills requirements.“ The standard defines requirement as need or expectation.

ISO:9000

"Number of defects per million opportunities.”

Six Sigma

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Can Quality be Expressed as ______? “Consumers may look on branding as an aspect

of products or services, as it often serves to denote a certain attractive quality or

characteristic.”

‘Branding’

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Apple Inc. Computer Hardware Computer software Consumer electronics Digital distribution

Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers.

Founded: April 1, 1976Founders : Steve Jobs, Steve Wozniak, Ronald Wayne

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Apple Inc. Best-known hardware products are

• Mac line of computers

• iPod media player

• iPhone Smartphone

• iPad tablet computer. Consumer software includes

• OS X and iOS operating systems

• iTunes media browser

• Safari web browser

• iLife and iWork creativity

• Productivity suites.

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About Apple Inc. Headquarters:- Apple Campus, 1 Infinite Loop, Cupertino, California, U.S.

Number of locations:- 407 retail stores (Sept 2013)

Area served:- Worldwide

Revenue US$ 170.910 billion (2013)

Employees:- 80,000 (2013)

Key people:- Arthur D. Levinson (chairman), Tim Cook(CEO), Steve Jobs (founder, former CEO)

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Is That Apple Inc. is a service Oriented company?

Services:- Apple Store

Apple Store Online

Mac App Store

iOS App Store

iTunes Store

iBooks

iCloud

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Fig 1-http://www.distimo.com/blog/wp-content/uploads/2013/08/Total-Revenue-per-country-July-2013-Distimo.pngFig 2 http://venturebeat.files.wordpress.com/2013/10/screen-shot-2013-10-22-at-11-00-02-am.png

Fig 2

Fig 1

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Standards and Procedures• Certifications• Apple has ISO 9001:2008 Certification.• Apple has ISO 14001:1996 and ISO 14001:2005• TCO• Energy Star Ratings

• CMM level’s• CMM-5 • CMMI• PCMM

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Why do we need Standards?• Enhanced customer satisfaction

• Increased market share

• Improving performance

• Cost savings

• Environmental benefits

• Encouraging innovation

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ISO 9001:2008

ISO 9001:2008 Quality Management System international certification enables company to demonstrate its commitment to quality and customer satisfaction, as well as continuously improving your company’s operations.

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8-Management Principles

https://www.apple.com/supplier-responsibility/

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Apple Environmental Policy1990:- Launched and implemented.

1992:- Got rid of CFCs

1994:- Phase-out of nickel-cadmium batteries begins.

1995:- PVC in packaging materials is terminated.

1996:- Sacramento, California becomes ISO 14001 certified.

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ISO 14001:1996 || ISO14001:2005

•All Apple manufacturing sites are ISO 14001 certified worldwide

•Apple has a structured environmental management system (EMS)

•In place to manage the environmental impact of our operations.

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Tjänstemännens Central Organization, TCO•TCO’92

•TCO’95

•TCO’99

•TCO’01

•Ergonomics

•Emission

•Energy

•Ecology

“The study of people's efficiency in their working environment.”http://findlogo.net/images/T/tco%2095%20logo.jpg

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Energy Star Ratings..•Reduced energy use.

•ENERGY STAR qualification and beyond.

•Energy efficiency built in.

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ISO 27001:2005• ISO 27001 is an internationally recognized standard that certifies

cloud data is secure.

• It defines a systematic approach to managing information security risk.

• Information security management gives organization the freedom to grow, innovate and broaden customer-base in the knowledge that all confidential information will remain secure.

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CMM 5

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CMMI(Capability Maturity Model Integration)• Software Engineering Institute "CMMI: Guidelines for Process Integration

and Product Improvement."

• CMMI is comprised of a set of “Key Process Areas.”

• Each Process Area is intended be adapted to the culture and behaviors of your own company. 

• It is a book of WHATS not a book of HOWS.

• Defines what behaviors need to be defined.  

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Because education is a great equalizer, we’re investing heavily in helping workers throughout our supply chain learn new skills and better understand their rights. In 2013, more than 280,000 people at 18 supplier sites took courses in a range of subjects through our free education and development program. In addition, our suppliers trained more than 1.5 million workers on their rights, bringing the total number trained since 2007 to 3.8 million.

https://www.apple.com/supplier-responsibility/

PCMM

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Quality Features in ProductsTouch ID

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1. http://liliputing.com/wp-content/uploads/2013/10/compressed-memory.jpg2. http://www.imore.com/sites/imore.com/files/styles/large/public/field/image/2013/07/

mavericks_memory_compression_after.jpg?itok=s1qCVase

Quality Features in ProductsCompress Memory

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1. http://cdn1.appleinsider.com/OSXMav.tc.3.061813.png2. http://cdn.arstechnica.net/wp-content/uploads/2013/06/coalesced_before.png

Quality Features in Products Time Coalescing

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Market Comparison

http://www.statista.com/chart/1356/smartphone-market-share-in-q2-2013/

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Worldwide Tablet Shipments

http://www.statista.com/chart/1080/worldwide-tablet-shipments-in-q1-2013/

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Stock Comparisons

http://www.statista.com/chart/1384/stock-performance-of-tech-companies-since-july-2013/

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References• http://www.etsi.org/standards/why-we-need-standards

• http://www.iso.org/iso/qmp_2012.pdf

• https://www.apple.com/in/environment/renewable-energy/

• https://www.apple.com/in/environment/progress/

• http://www.apple.com/icloud/setup/pc.html

• http://i1.ytimg.com/vi/Xp697DqsbUU/maxresdefault.jpg

• https://www.apple.com/in/environment/energy-efficiency/

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