artery ad campaign - takeoff

PRINT ADSPRINT ADS

PRINT ADS newspaperad

artWORK

Visualisation

TRANSITad

artWORK

Visualisation

HOARDINGad

artWORK

Visualisation

Pamphlet

artWORK

Visualisation

Creativebrief

The product is being introduced for the first time in the market. The campaign has to create a buzz among the viewers and make them keep guessing what the whole ad is about. To achieve that, a teaser could be launched with a question, but not revealing the product or the brand name.In this case, The Artery, an art magazine can also be immediately related to any medical product or a brand. To create that doubt, A picture of the doctors are used for a week on the front page of all newspapers. This would keep the audiences guessing for a week and they would be waiting for the brand’s name to appear. After a week, the second ad is released and then finally revealed the brand name and what the product is.

Creativebrief

Transit ads are usually just seen at in a glance, so the ads have to be to point and not over done. ARTERY is being introduced into the market for the first time. That fact had to be emphasised and a simple copy oriented ad is the simple way to do it. So the copy says “We give you information we have never heard of before” just to say that ARTERY gives and contains information no one has ever heard of before. This artwork contains the huge logo which would catch the eye of the viewer and also the one line copy would be a quick one to read.`

Creativebrief

The hoarding ad has to be very creative because there is a huge number of audience that is going to viewing it. This art work is a simple one. Everyone wants to be creative and wants to know the secret behind it. So Artery being an art magazine, the copy is “The secret to creativity is.....”, it makes the viewers to look at the ad and read the copy below it. The viewer is unable to do that and the only other way is to actually buy the magazine and find the secret.

Creativebrief

A pamphlet is also known as a handout. It has to be given to every age group and all types of audiences. The design needs to be simple yet attractive and the information has to be conveyed correctly with no miscommunications.