blogweet #anilkapoorinscross influencer campaign
Post on 14-Apr-2017
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#ANILKAPOORINSCROSS03rd- 05th Feb,2016
OBJECTIVEAmplify the brand associationCreate a brand recallCreate conversations on digital
CAMPAIGN SUMMARYIdea
Spot. Click. Tweet. And get a chance to meet Anil Kapoor!
Execution Two S-Cross cars, which had the ‘24’ logo on them drove through the streets of Delhi and covered areas like GK, Saket, CP, Lajpat Nagar, Mandi House, India Gate etc. Delhi participated in a thrilling contest in which Twitter influencers participated in great numbers. They captured the car’s photo on their smartphones and tweeted about it using the hashtag #AnilKapoorinScross sending it to @nexaexperience.
RESULTS#AnilKapoorInSCross
Campaign Summary Statistics
No. of tweets 8283
Total Impressions 90,343,650Total Reach 4,720,241Contributors 619
Overall, the tweets earned more than 450 RTs, 558 Likes, and 616 replies
EVENT HIGHLIGHTS
Thank you!
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