bo møller - easypractice

Bo MøllerCo-Founder at EasyPracticebm@html24.dk // @BoMoellerDK

From 0 to + 7.000 therapists

Building a SaaS money machine

Recipe

The strategy

1) Find a big bucket and start pouring2) Put something in the hole in your bathtub

3) Go to #1

The strategy

1) Find a big bucket and start pouring2) Put something in the hole in your bathtub

3) Go to #1

Build a world class product.Do great marketing.

Small hole in bathtub

= Customers stay longer= more $$ for each customer

In other words → High Customer Lifetime Value

High customer lifetime value

= More money for marketing= Experimenting for lower CAC

= more customers

In other words → Growth

High CLV

$$ for marketing

Budget for obtaining lower CAC

More $$ for acquiring customers

More customers

More money for product dev

Less churn

The magic money machine circle

NOTHING ELSE MATTERS

Execution

Clinics / Therapists

Timeline

Call 20 clients and get them signed up

Build proof of concept as a part-time project

2013

Start experimenting with Facebook ads

2014

Establishing company - Mango Apps ApS

Increase budget on Facebook

2015

Dedicate Emil fulltime

DKK 1.000.000 loan

2016

Hire 1 community manager and 1 senior developer

Increase budget on Facebook again

Hire marketing manager

Hire team of growth hackers

DKK 1.000.000 loan again

2017

Open 10 countries Open 3 more countries

Team churn Team acquisition

Key actionables for execution

Validate the business through phone.

Never send a receipt for payments.

Don’t be afraid to open countries and close again. Experiment.

Use Google Translate for validation.

Having a great domain name is not vital.

Make job postings on Facebook. It works.

Don’t hide your signup form.

Ask your customers for favors. Personally.

Track progress and CLV + CAC.

Ad examples

Thanks!

Bo Møller

@BoMoellerDK // bm@html24.dkwww.easypractice.net

That’s my co-founder, Emil Højbjerg.

That’s me, Bo Møller.