buyers beware -- restaurant pci risk study

Buyers BewareThe Critical PCI Risk that Most Restaurants are Missing

Noah GlassChief Executive Officer, GoMobo.com

“GoMobo’s comprehensive online and mobile ordering system is the best on the market.”

Jonathan Feld – SUBWAY® Chairman, FAFT Market 1

Accepting Phone Orders

PCI Regulations

9.10.1 Shred, incinerate, or pulp hardcopy materials so that cardholder

data cannot be reconstructed

Who Cares?

$500,000 fine per incident

July 1, 2010 deadline

“Under the standards, restaurateurs retain virtually all liabilities, including responsibility for charge backs, cardholder damages, the cost of reissuing stolen cards, credit card company attorneys fees, and fines and penalties for not being compliant. It can end up costing hundreds of thousands of dollars,”

– David Denney quoted in Nation’s Restaurant News, May 11, 2009

Not My Restaurants

I’ll Bet You a Steak Dinner

Want to take the challenge?Email noah|at|gomobo.com

Our Methodology

Call 5 sample stores at random

1. Can I place an order over the phone?

2. Can I pay with my credit card?

3. Do you have a pen to write it down?

Record results -- +1 if ‘Yes’ to all three

The Sample

A&W All American Food

Arby's

Baja Fresh

Beef O Brady's

Big Boy

BJ's Restaurants

Blimpie

Bob Evans

Bojangles'

Bonefish Grill

Boston Market

Bruegger's Bagels

Buffalo Wild Wings

California Pizza Kitchen

Captain D's

Caribou Coffee

Carinos Italian Grill

Carl's Jr.

Carrabbas Italian Grill

Checkers/Rally's

Cheesecake Factory

Chick-fil-a

Chilis

Chipotle

Cici's Pizza

Coffee Bean

Cousins Subs

Cracker Barrel

Culver's

Dairy Queen

Del Taco

Denny's

Dominos

Einstein Noah

El Pollo Loco

Famous Dave's

Fazoli's

Friendly's

Fuddruckers

Godfathers Pizza

Golden Corral

Hardee's

Hooters

Hungry Howies

IHOP

Jack in the box

Jamba Juice

Jersey Mikes

Johnny Rockets

KFC

Krystal

Little Caesars

Logans Roadhouse

Long John Silvers

Longhorn Steakhouse

Luby Cafeteria

Maggiano's

McAlisters

McDonalds

Mimi's Café

Moe's

O'Charleys

Olive Garden

On the Border Mexican Grill

Outback Steakhouse

Panera Bread

Papa Johns

Papa Murphy's

Penn Station East Coast Subs

Perkins

PF Changs

Pizza Hut

Pizza Inn

Ponderosa/Bonanza Steakhouse

Popeyes

Potbelly

Qdoba

Red Lobster

Red Robin

Romano's Macaroni Grill

Roundtable Pizza

Ruby Tuesday

Ryan’s Grill, Buffet and Bakery

Sbarro

Schlotzsky's

Shoney's

Sizzler

Sonic

Starbucks

Steak n Shake

Taco Bell

Taco Johns

Texas Roadhouse

TGI Fridays

Uno

Waffle House

Wendy's

Whataburger

White Castle

Zaxby's

Get your PCI Risk Rating

Email noah|at|gomobo.com

Expert PredictionsIs your restaurant chain at risk? What % of the Top 100 are at risk?

55%

75%20%

The Top 100

Does Segment Matter?

What’s So Special About Pizza?

2001 2002 2003

The Online Ordering Effect

>3x

Explaining the Online Ordering Effect

PCI-Compliant Phone Orders

Prepare Now for July 1, 2010

Contact GoMobo®noah|at|gomobo.com

646 723 4333