buyers beware -- restaurant pci risk study
DESCRIPTION
Are you prepared for July 2010? A tightening of PCI Compliance policy is just around the corner and yet most restaurants are missing a critical PCI risk that could result in substantial fines and damaged reputations. Over the years, GoMobo has helped its clients drive same store sales by increasing average order size and customer visit frequency. We have also helped to eliminate a critical PCI risk, which you will learn more about in this informative video.TRANSCRIPT
Buyers BewareThe Critical PCI Risk that Most Restaurants are Missing
Noah GlassChief Executive Officer, GoMobo.com
“GoMobo’s comprehensive online and mobile ordering system is the best on the market.”
Jonathan Feld – SUBWAY® Chairman, FAFT Market 1
Accepting Phone Orders
PCI Regulations
9.10.1 Shred, incinerate, or pulp hardcopy materials so that cardholder
data cannot be reconstructed
Who Cares?
$500,000 fine per incident
July 1, 2010 deadline
“Under the standards, restaurateurs retain virtually all liabilities, including responsibility for charge backs, cardholder damages, the cost of reissuing stolen cards, credit card company attorneys fees, and fines and penalties for not being compliant. It can end up costing hundreds of thousands of dollars,”
– David Denney quoted in Nation’s Restaurant News, May 11, 2009
Not My Restaurants
I’ll Bet You a Steak Dinner
Want to take the challenge?Email noah|at|gomobo.com
Our Methodology
Call 5 sample stores at random
1. Can I place an order over the phone?
2. Can I pay with my credit card?
3. Do you have a pen to write it down?
Record results -- +1 if ‘Yes’ to all three
The Sample
A&W All American Food
Arby's
Baja Fresh
Beef O Brady's
Big Boy
BJ's Restaurants
Blimpie
Bob Evans
Bojangles'
Bonefish Grill
Boston Market
Bruegger's Bagels
Buffalo Wild Wings
California Pizza Kitchen
Captain D's
Caribou Coffee
Carinos Italian Grill
Carl's Jr.
Carrabbas Italian Grill
Checkers/Rally's
Cheesecake Factory
Chick-fil-a
Chilis
Chipotle
Cici's Pizza
Coffee Bean
Cousins Subs
Cracker Barrel
Culver's
Dairy Queen
Del Taco
Denny's
Dominos
Einstein Noah
El Pollo Loco
Famous Dave's
Fazoli's
Friendly's
Fuddruckers
Godfathers Pizza
Golden Corral
Hardee's
Hooters
Hungry Howies
IHOP
Jack in the box
Jamba Juice
Jersey Mikes
Johnny Rockets
KFC
Krystal
Little Caesars
Logans Roadhouse
Long John Silvers
Longhorn Steakhouse
Luby Cafeteria
Maggiano's
McAlisters
McDonalds
Mimi's Café
Moe's
O'Charleys
Olive Garden
On the Border Mexican Grill
Outback Steakhouse
Panera Bread
Papa Johns
Papa Murphy's
Penn Station East Coast Subs
Perkins
PF Changs
Pizza Hut
Pizza Inn
Ponderosa/Bonanza Steakhouse
Popeyes
Potbelly
Qdoba
Red Lobster
Red Robin
Romano's Macaroni Grill
Roundtable Pizza
Ruby Tuesday
Ryan’s Grill, Buffet and Bakery
Sbarro
Schlotzsky's
Shoney's
Sizzler
Sonic
Starbucks
Steak n Shake
Taco Bell
Taco Johns
Texas Roadhouse
TGI Fridays
Uno
Waffle House
Wendy's
Whataburger
White Castle
Zaxby's
Get your PCI Risk Rating
Email noah|at|gomobo.com
Expert PredictionsIs your restaurant chain at risk? What % of the Top 100 are at risk?
55%
75%20%
The Top 100
Does Segment Matter?
What’s So Special About Pizza?
2001 2002 2003
The Online Ordering Effect
>3x
Explaining the Online Ordering Effect
PCI-Compliant Phone Orders
Prepare Now for July 1, 2010
Contact GoMobo®noah|at|gomobo.com
646 723 4333