creating a policy advocacy movement

E-­‐Commerce  Law  Lobbying  Lessons  Learned  

Star6ng  a  policy  advocacy  movement!  (e.g.  Data  Privacy  Philippines)  

JaneBe  Toral  hBp://digitalfilipino.com  

Some  notes  to  remember:  

•  Bill  must  pass  Senate  and  House.  •  Bicameral  conference.  

•  Ra6fied  by  both  Houses.  •  Signed  by  President.  •  Only  3  years  per  term.  – Otherwise,  back  to  square  1.  

Lobbying  for  legisla6ons  requires  a  movement  to  be  created.  

“Fight  injus6ce”  

E.g.  “We  can’t  do  e-­‐commerce!”  (1997)  Pitch:  “We  want  SMEs,  individuals  to  accept  payments  online  and  do  business.”  

Injus6ce:    “Our  data  is  not  protected  and  abused”.  

Pitch:  “We  want  en66es  to  respect  our  data.  

Make  violators  accountable!”  

(1)  Find  passionate  people  (stakeholders,  beneficiaries)  

(2)  Spark  conversa:on  (discussion  groups,  face-­‐to-­‐face  forums)  

(3)  Lower  entry  barriers  

(4)  Powerful  iden66es  (emblems)  

Checklist  

•  Look  for  vic6ms  of  data  privacy  viola6on.  •  Provide  venue  to  share  experiences  and  discuss  how  data  can  be  protected.  

•  Create  an  organiza6on  who  can  file  data  privacy  complaints  (DTI  DAO  #8),  call  aBen6on  of  companies  who  don’t  have  secure  data  privacy  guidelines.  

•  Develop  an  advocacy  campaign  –  “Respect  my  data”.  

“Don’t  ask  what  the  DOST  Secretary  can  do  for  you.  Talk  to  your  legislators.  Otherwise,  you  get  what  you  deserve.  You  get  what  

you  worked  for.”  

-­‐   Dr.  William  Padolina  (former  Department  of  Science  and  

Technology  Secretary)  

(5)  Create  rockstar  advocates  (include  them  in  the  group)  

Iden6fy  Rockstars  

•  Government  agencies  and  departments  whose  mandate,  part  of  it,  is  protect  the  consumer  (that  includes  their  informa6on).  

•  CommiBees  in  Legisla6ve  bodies  who  protects  the  consumer.  (almost  all  are  into  this)  

•  Consumer  protec6on  advocates.  

(6)  Shared  ownership  -­‐   Not  limited  in  Metro  Manila  -­‐   For  PICS,  we  did  not  put  chapters,  we  work  with  provincial  organiza6ons  

Partnerships  

•  Look  for  organiza6ons  who  share  similar  beliefs  and  work  together  to  create  data  privacy  awareness  and  be  vigilant  in  monitoring  abuses.  

(7)  Live  offline.  Live  online.  

“One  Internet  Day”  first  happened  in  year  2000  at  Senate  and  House  of  Representa6ves,  Cebu,  Davao.  

Organize  Forums  

•  Events,  talks,  webinars  where  knowledge  can  be  imparted  on:  – Teach  companies  on  how  to  create  systems  and  business  process  with  privacy  protec6on  included  in  design.  

– How  can  consumers  protect  their  data  and  file  complaints  if  abused.  

(9)  Inspira6onal  leadership  ALL  or  Nothing  

(8)  Empower  people  with  knowledge  

Spread  the  word  

•  Website  •  Social  media  

•  Reports  •  Books  

(10)  GET  RESULTS.    

E-­‐Commerce  Law  was  realized  last  June  14,  2000.  Its  Implemen6ng  Rules  and  Regula6ons  was  electronically  signed  last  July  13,  2000  at  Government  Informa6on  Infrastructure  Conference.  

Former  President  Joseph  Estrada  issued  electronic  memo  to  all  government  agencies.  

Lobby  

•  Push  for  a  data  privacy  legisla6on  backed  with  research  and  online  /  offline  signature  campaign  support  for  it.  

hBp://digitalfilipinoclub.com  

Crea6ng  a  Lobbying  Ac6on  Plan  

Build  support  base,  conduct  research  and  consulta6on,  legisla6ve  rela6onship  and  support.  

Source:  Business  Model  Genera6on  book  –  hBp://businessmodelgenera6on.com  

Source:  Business  Model  Genera6on  book  –  hBp://businessmodelgenera6on.com  

Dept  of  Trade  and  Industry  

Bureau  of  Products  &  Standards  

Consumer  associa6ons  

Retailers,  marke6ng,  sales  associa6ons  

Ar6cles,  whitepaper,  videos  to  educate.  

Complaint  handling  

Legisla6ve  lobbying  

Talks,  forums,  training  

Website  Lawyers  Lobbyists  Book  produc6on  Report  produc6on  

Lobby  for  the  passage  of  Data  Privacy  Bill  

Document  and  report  data  privacy  viola6on  for  complainants.  

Call  the  aBen6on  of  companies  who  have  ques6onable  data  privacy  prac6ces.  

Educate  on  data  privacy  best  prac6ces.  

Data  Privacy  Philippines   Business  Model  Canvas  

Personal  rela6onship.  

1.  Website  -­‐ Complaint  submission  -­‐   Best  prac6ces  -­‐   Webinars  2.  Forum  talks  

Internet  users  who  submit  personal  data.  

Companies  who  get  personal  data  through  promos  or  sales.  

CommiBee  on  Trade,  Informa6on  Technology,  Cons6tu6on.  

Website  (development  and  update)  Team  support  Book  /  report  produc6on  

Site  membership  –  P500  per  member.    

Grants,  ex-­‐deal,  sponsorship  

Lobbying  for  a  legisla6on  requires  commitment,  passion,  persistence.  

All  or  nothing.  

Workshop  proper  

Mining  regula6on  Na6onwide  smoking  ban  

Agrarian  reform  Discrimina6on  

W-­‐Fi  for  State  Colleges  

Let’s  connect:  

hBp://twiBer.com/digitalfilipino  

hBp://slideshare.net/janeBetoral