entrepreneurship3

2008/04/26 馮彥文

About Me 馮彥文 a.k.a Tempo

Twitter: tempofeng Blog: run, tempo, run (google: tempo) Liquable Inc: tempo@liquable.com

活動 Happyweb: http://happyweb.tw Java User Group: http://www.javaworld.com.tw

技術創業的經驗分享

我們的經驗 Willmobile

Mobile, Java, .NET C# Liquable

Flash/Flex, GWT, Java Hosting

Mygamespocket.com Diggirl.net Dinbendon.net VeryXD.net

我們所學到的事 ( 開發 )

Planning, Process Tools Platform, Framework Scalability Hosting Bandwidth

我們所學到的事 ( 創業 )

Ideas Burn rate Operations

Why?

Aware of Context

每個公司都有不同的時空背景 每個公司成功或是失敗前的經驗最為寶貴

技術創業及早創業

Willmobile

“Looking in winners is hard to find their patterns, but

losers have”– Michael Arrington

What’s willmobile?

為何創業 ? 背景

tempo: mobile ID, Techstock Venture, 寶碩財務科技

cjin: 摩根大通銀行 , 中信證券 , 華碩 原因

手機進步飛快 MIDP 2.0: Nokia 6600

But?

為何不籌資 ?

Loser’s Pattern

投資 ? 融資 ?

不救急 , 不救窮

預算 ?

將固定支出降到最低

不計利潤

專案 vs 產品 ?

不同的處事態度

Passion?

Passion does matter

Suggestion?

Make it free?

Tuning point 與券商合作 (2005/09)

透過正確的管道 注意行銷通路的流暢

What did u do?

We were just lucky!!!

Future~

Numbers

Dinbendon.net Diggirl.net Mygamespocket.com VeryXD.net

Visits

Visits 6,954,233 497,138 146,540 2,040,993

Absolute unique visitors

660,579 178,734 103,989 455,320

Average Pageviews

10.42 3.11 10.67 11.73

Bounce rate 18.15% 41.01% 46.24% 20.50%

New visits 17.57% 32.48% 71.78% 19.90%

Loyalty

Technologies

成立公司必備三種角色

Software Architect 需要有人做重大決定 (Founder)

DBA 網站大部分的效能瓶頸都在 DB

Linux guy 很多工具安裝在 linux 上較方便

技術創業

What we use?

Frameworks Java solutions: Java SE, Java ME Server : Java NIO, jetty OR-Mapping: Hibernate Presentation : Webwork, Struts Glue: Spring Framework RIA: GWT, Flash/Flex

Development Tools

IDE Eclipse

Build Ant, Maven

Continuous Integration CruiseControl, Contunuum

CVS, SVN

Servers Production Servers

OS: Fedora linux DB: MySQL

Master-slave replication App Servers

Apache -> mod_jk -> jetty 5.1.8 HA: Keepalived

Co-locations Co-locations

數位通 , 速博 , 亞太 , 數位通 Bandwidth

~2M 專線 10M/2M Adsl * 6

Groupware Tasks, Bug Tracking

Trac Email, Calendar

Google app Wiki

Moinmoin, Google app

Planning,Process

Be Agile Systematic

Planning, Issue tracking, Unit test, Function test, Continuous Integration

Agile Methodology: XP, Scrum Implement as much as you can

Trac Issue Tracking + SVN Repository

Continuum Unit test + Functional test →

Continuous Integration

Tools

Development Tools

效率 , 效率 , 效率 Editing

Refactoring Auto-complete / Move / Rename / High-Light /

References Unit test integration

Debugging Load time / Editing on the Fly

Testing Tools Unit test

不追求 100% Coverage Continuous Integration Stress test

jMeter, 手工程式 Jprofiler

Monitoring Tools

Applications Hibernate, 手工程式

Servers Cacti, Nagios, Jconsole Google Analytics 手工程式 , log output

DB phpMyAdmin, slow.log

Platform,Framework

You need Software Architect! 選最多人熟悉的 Framework

Where to ask questions/find answers? 最多人用的 Framework 或許不需要使用 Framework ?

Blog PhpBB Drupal

Scalability 確定該如何 scale up, 但不要做

You need Software Architect! DB

Performance Monitoring Slow-log Explain OR-Mapping tools: hibernate

Index Query optimization

Hosting 中華電信光纖

10M/2M, 13xx 元 須綁約兩年 ( 送 3100 7-11 禮券 )

Incoming Load-Balanced 多台 PC 一 PC 多網卡

Multihomed Load Balancer Abocom 2/4 WAN 寬頻負載平衡器

Hosting Amazon S3

http://www.amazon.com/gp/browse.html?node=16427261

Webamp http://webamp.giga.net.tw/

Godaddy, Bluehost (US hosting) Images, static files, … Will be blocked

Bandwidth 網頁壓縮

Apache 設定 HTTP Headers

last-modified expires cache-control

分隔靜態與動態網頁

Entrepreneurship

“the best entrepreneurs

avoid this type of advice. Invent a new market.”

- Micheal Arrington

Ideas

Why Wretch become so success?

數位相機

細節→聯想

Passion Matters

分眾 vs 大眾 ?

New Market(Mike

Arrington) Create new market Digg, Del.icio.us

Destroy existing market Skype

Remove frictions Youtube

Illegal content on Youtube

Should I quit my job if I got $100 from adsense?

Global vs Local?

社群 vs 工具

網站的內容可以跨越國界

Video Music Games …

Keep your mouth shut?

“Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ran them down

people's throats.”– Howard Aiken

工具網站vs

社群網站 ?

網站要做到即使只有 1個人來 , 也要覺得有用 ,2個人來 , 就覺得有趣 ,3個人來 , 就能爆發魔力

- brecht

專案公司vs

產品公司 ?

避免通路

Avoid middle man

Mobile 電信業者 , 手機通路

Financial B2B

網站量產 ?

Be Focus Elevator pitch

Write down all your ideas

and rate them

Burn rate

維持網站營運的最低限度

Burn rate 每月最低固定支出

經營門檻 個人 / 企業 通路

行動網路 , 金融 , …

Operations

Where to find Partners?

使用者的意見 ?

Thank You

“Never forget how lucky you are.”- Matt Mullenweg