etail asia: personalization matters

ETAIL ASIA

Momchil Kyurkchiev | CEO and Co-Founder | Leanplum

PERSONALIZATION MATTERS

35%2015

38%2016

BUY NOW >BUY NOW >

RETAIL TRANSFORMATION

42%2017

BUY NOW >

ON DEMAND AND IMMEDIATE

SIMPLE AND SEAMLESS

BITE-SIZED MOMENTS

PERSONALIZED AND CONTEXTUAL

MARKETERS NEED TO EVOLVE

LEANPLUM DATA INSIGHTS

FINDINGSBenchmark: On weekdays in APAC, push frequency is higher in the

late morning.

Opportunity: Brands should send earlier from 7–9am to have a better

chance at engagement.

FINDINGSBenchmark: Afternoon push sends are still high from 4–6pm when

customers open less often.

Opportunity: Brands should aim to reach their audience by sending

from 7am–1pm.

SOLUTIONS

We are the leading mobile marketing automation solution. We shape meaningful experiences for app users at scale, driving engagement and results.

Our integrated solution ties together Personalized Messaging, A/B Testing, and Analytics — all in one platform.

LEANPLUM

OLA CABSTHE TIMESEXPEDIALAST

MINUTE TRAVEL

HOUSEJOYREDBUS

CASE STUDIES

BACKGROUNDPixowl is a leading mobile game company that blends comic book art with character-driven storylines.

CHALLENGEPixowl wanted to optimize the delivery time of push notifications promoting in-game currency. Their generic, one-size-fits-all blast strategy was costing them engagement.STRATEGYPixowl A/B tested deliveries with Leanplum’s “Optimal Time” functionality. Optimal Time analyzes a user’s past behavior to send notifications at moments of peak engagement.

RESULT17 percent increase in total revenue.

Game: Grub

CASE STUDY: PIXOWL

RESULT: 17% INCREASE IN TOTAL REVENUE

BACKGROUNDLast Minute Travel manages bookings for flights, hotels, rental cars, and activities in over 4,500 cities worldwide.

CHALLENGELast Minute Travel wanted to increase its push notification opt-in rate, which was only at 22 percent. It was losing opportunities to engage and retain users.

STRATEGYIt implemented Leanplum’s “Soft Ask Push Permissions”. This sent a personalized in-app message during peak engagement, describing the benefits of push.

RESULT182 percent increase in push opt-in.App: Last Minute Travel

CASE STUDY: LAST MINUTE TRAVEL

RESULT: 182% INCREASE IN PUSH OPT-IN

LEANPLUM.COM | MOMCHIL@LEANPLUM.COM | 844-LEANPLUM

THANK YOU