1

>

Ann Sung Ruckstuhl, @annruck

High Performance

CustomerExperience

ITPerformance

Business Outcome

Analytics

4

1% Sales

$880M $45M

0.2% Searches

@ 1 Second

2% Conversion

$244M

Gartner, Walmart

5

“eCommerce” MASLOW

Smart

Fast

Easy

Secure

Functional Physiological

Safety

Love/Belonging

Esteem

Self Actualization

What  impact  does  performance  have    on  my  business?  

SOASTA

2.5 Seconds

Nordstrom’s “Magic Number” is 3 Seconds

Nordstrom

What’s Your Magic Number?

•  Impatient consumers

•  Spiky demand

•  Mobile & IoT

•  Dependency on 3rd parties

•  Complex technology

•  Lack insights & control

“CRISIS”

10

Spiky Demand Is Here to Stay

Seasonal Holidays

Manufactured Holidays

12

33%

of orders came from a mobile

device

Shopify

13

Google, SeeWhy

90% People who move between devices to accomplish a goal

2.6 Average number of devices used by a shopper during a single transaction

6.2 Number of visit an average shopper makes before buying

97% Mobile transactions abandoned

14

o  18 = Average Number of 3rd Party Calls Per Page

o  Third party content can make up > 50% of page requests

my

Layer 6Presentation Layer

Layer 4Transport Layer

Layer 2Data Layer

Layer 7Application Layer Layer 5 Session Layer

Layer 3Network Layer

Layer 1 Physical Layer

Technology Stack Getting More Complex

SPA

CDN

Payments

Clouds

Social

Carriers

CRM

Marketing Advertising

APM

Devices

Network

16

Smart

Need Insights & Control

DATA SCIENCE TO THE RESCUE

19

20

21

What’s the “real” performance outcome? Now?

What if page load time went down to 3 seconds?

Show Me the Way with Predictive “What If’s”

24

Performance = CX + Business Outcome + IT Performance

Measure Every user experience

and outcome

Test Continuously checkfunctionality & load

Optimize Prioritize improvements using ROI

25

Test your strength "

www.soasta.com/cpi

27

•  Know your performance baseline (CPI)

•  Embrace a digital performance culture

•  Establish shared performance KPIs

•  Correlate User Experience, Business & IT metrics

•  Identify patterns & optimize “smartly”

Visit Us @ Booth 418