giving away 6 million is harder than you think - sxsw v2v presentation

Open Source Software for Associations and Non Profits

WE JUST WANT TOCHANGE THE WORLD

AS WE KNOW IT.AND WE WILL.

@eschipul at #SXSWV2V

–Johnny Appleseed

“Type a quote here.”

A Vegas Story Believe it or Not

That Started in Houston as Schipul

PROPRIETARY TO OS: GIVING AWAY 6 MILLION IS HARD!!Ed Schipul | www.tendenci.com | @eschipul

TWITTER

@eschipul @tendenci

1. Marketing OR Software - Pick One

2. Serve the client. Fire employees who don’t.

3. Few “Proprietary Thinkers” will Convert

4. Technology Changes - Death or Salvation

AREAS OF MY EXPERTISE

Photo Credit: flickr.com/photos/duncanh1/9047426263/

– A P R I L K Y L E

“If you were to start the company today, would it look like it does

now?”

WEB MARKETING IN THE VALLEY?

A P R I L K Y L E

SCHIPULCON 2011

dries buytaert matt mullenweg

M A R K E T I N G V S . S O F T WA R E !

( P I C K O N E . N O T B O T H )

@eschipul #V2VOpenSource

GROW YOUR REACH

32 on Twitter50,000+ followers

32 on Facebook40,000+ friends

BUT WHY? WHAT ARE YOU REACHING FOR?

2011 DRUPAL RAP VIDEO ROI

• 4 hours film time (x 10 employees) • 10 hours script / post production • 5 hours music •Pro equipment with pro director • 5,000 plays

• 38,318 loads / 1,787 finishes • 35 likes / 3 comments • Embedded on 100 websites

A HUGE SUCCESS. BUT NOT OUR SOFTWARE?

@eschipul #V2VOpenSource

K N O W T H Y S E L F K N O W T H Y M A R K E T

H I N T: L I K E I T O R N O T, D E S I G N H A S B E E N T E M P L AT I Z E D ( S O R RY. )

Custom built /open source

Less than 10% will use a proprietary product.

What Associations & Non Profits Want

Open Source Software for Associations and Non Profits

M I N D S E T A N D C U LT U R E

@twitter handle #talk

M I N D S E T D O E S N ’ T C H A N G E ( S O R RY )A C T U A L F O R M E R E M P L O Y E E G I T H U B C O M M U N I T Y PA R T I C I PAT I O N O N A L L P R O J E C T S A F T E R D E PA R T U R E

TAKEAWAYJust becauseyou believe inOpen Culturedoesn’t mean

your employeesbelieve in it.

T E C H N O L O G Y D O E S C H A N G E

“If you were to start the company today, HOW IS IT DIFFERENT?”

YES, SOME WILL LEAVE

BUT SOME WON’T

IF YOU CHANGE

1. Marketing OR Software - Pick One

2. Serve the client. Fire employees who don’t.

3. Few “Proprietary Thinkers” will Convert

4. Technology Changes - Death or Salvation

AREAS OF MY EXPERTISE

"

Ed Schipul Site: tendenci.com Blog: eschipul.com Flickr: www.flickr.com/eschipul Twitter: @eschipul and @twitter Slideshare: www.slideshare.net/eschipul

WE JUST WANT TO CHANGE THE WORLD

AS WE KNOW IT.AND WE WILL.