gla training for nonprofits - city

NONPROFIT TRAINING

One day. Imagine Every person.

Your community.

Raising millions for the greater good.

Imagine Earning incentives to make each gift go further.

Movitation, Action and Giving in Context You help us spread the word and encourage participation through your networks.

WHY IT WORKS

is  designed  around  these  core    digital  principles  

1.   Low-­‐cost  dona1on  opportuni1es  

2.   Reduced  Fric3on  —  Give  easily  anywhere  (website,  giving  widget,  mobile,  tablet)  

3.   Giving  in  Context  of  a  larger  social  benefit  event  

Objectives • Make it quick and easy to give to one or many nonprofits

• Use social to drive donations

• Drive gifts from new donors and inactive donors

• Track success in real-time through leaderboards and individual reporting for nonprofits

Success in other regions

Sarasota, FL: •  $2.8M+ •  24 Countries

Richmond, VA: •  Raised $1.5M 3st

Year •  Added event

component to drive visibility

Dallas, TX: •  $25M+ •  25% 1st Time

Donors in 5th Yr.

San Diego, CA: $2.1M •  Driven by Social

Media •  25% New Donors

Website Preview Donors will quickly be able to find their favorite organization(s), and quickly give to one or more all in one simple giving page. All pages will be optimized for giving from standard browsers, mobile devices and tablets.

Responsive Design

Leaderboards Giving in Context The leaderboard will be the hub of all donation activity on May 6th. Those who start strong on the leaderboard, tend to get more exposure and a r e m o r e l i k e l y t o received gifts from lapsed or first-time donors.

CONTEXTUAL MOTIVATION

Donation Page

MOTIVATION

ACTION AFFIRMATION

Your org logo, info and profile information will appear here.

•  Available  via  Unique  Hyperlink  •  Real-­‐1me  updates  Example:      hGps://reports.kimbia.com/datafeed/rest/v01/report.xls?u=DHJFJDHF6HF7FKFKKFYEB&rd=UNRGLSSS  

Donor Data

Find the Embed Code At the bottom of each donation form, there will be an “EMBED THIS FORM” button, and one-click links to share this page with social networks.

Copy the Embed Code

<Embed> on your sites

At the bottom of each donation form, there will be an “EMBED THIS FORM” butWhen clicked, the “EMBED THIS FORM” button shows a one-line snippet of code. This can be copied and pasted just like a YouTube Clip, and one-click links to share this page with social networks.

On Your Page

Organizations can grab the code for their donation widget and place it directly onto their own sites. All donations made on these forms will count towards the challenge goals.

Collaborative promotion

COMMUNICATIONS More coordinated promotion leads to greater community participation—and more dollars raised.

W AY S T O G I V E

Get the word out

Preparation and initial engagement

Countdown!

Active promotion

The big day

Social media blitz and event experience

•  Mention supporters by linking to their profiles

•  Boost visibility on social media by participating in community foundation and partner social promotions

•  Capitalize on media coverage by sharing local/national stories

Leverage your network—and those of your supporters

Next 20 days • Contribute to social and media campaigns ramping

up to the event •  Involve your social network in spreading the word to their social networks

• Reach out to potential contributors in your cause • Send a countdown eblast • Update your homepage promotion • Share each other’s promotional activities (share, like,

retweet, pin, comment) to improve visibility

Countdown! Active promotion

v

Be Creative Active promotion

v

Be Creative Active promotion

•  Coordinate communications and keep conversation going Invite sharing

•  Ask questions that encourage comments

•  Use your website promote the giving form, social media, and real-time info

Sustain and amplify momentum online

One to two weeks before the event • Ramp up your social media promotions and engage

your networks to give, advocate and spread the word • Send a reminder eblast • Embed the giving form on your website • Update your homepage promotion

The big day Social media blitz

•  Coordinate communications and keep conversation going Invite sharing

•  Ask questions that encourage comments

•  Use your website promote the giving form, social media, and real-time info

Sustain and amplify momentum online

One to two weeks before the event • Ramp up your social media promotions and engage

your networks to give, advocate and spread the word • Send a reminder eblast • Embed the giving form on your website • Update your homepage promotion

The big day Social media blitz

•  Share your thanks and drop names

•  Promote contests and prizes to motivate your network

•  Use urgency to encourage giving (“We need 3 gifts to reach 100 supporters!”)

•  Mix visuals and text posts to keep it fun and informative

Go viral!

May 6 • Share hourly posts on event progress • Promote the event and giving form on your

homepage • Share each other’s media stories and giving day

milestones on your site and social profiles • Promote contests, prizes and opportunities

The big day Social media blitz

Social media Tools and resources

Follow @GiveLocal2014

Friend GiveLocalAmerica

# Tag #GiveLocalAmerica

Prizes! $20,000 in prize money Top 4 organizations with the most unique donors will receive $5,000 prize.* If there is a tie, the prize will be split amongst the winners.

Q&A SESSION What would you like to know?