google analytics iab sverige 20091216

Google Confidential and Proprietary 1

Eric Skuncke

Google

Utvärdera samtliga aktiviteter & kampanjer online

Sökordsmarknadsföring

Nyhetsbrev

Banners

Google Confidential and Proprietary

Avgör vilka aktiviteter som driver den bästa trafiken till hemsidan

Sökmotoroptimering

Bra Nyckeltal

• Bounce Rate

• Conversion Rate

• ROI – The Bottom Line

Google Confidential and Proprietary 3

Entering the funnel Leaving the funnel

Förbättra konverteringsgraden

Google Confidential and Proprietary 4

Defined goal

Fråga era besökare

Google Confidential and Proprietary 5

Testa – Förbättra – Testa - Förbättra

Luxury Rose Bouquet

3 images

X

4 headlines

Google Confidential and Proprietary

6

4 headlines

X

2 “add to basket” buttons

=

24 different possible pages

Combination 57 is performing the best

Google Confidential and Proprietary 7

Original is highlighted here

Google Confidential and Proprietary 8

OR?Find, organize and share your

photos.

The easy way to share and

manage your photos.

Google Confidential and Proprietary 9

OR?

OR? No Picture

Version A

Google Confidential and Proprietary 10

Version B

Google Confidential and Proprietary 11

Version A increased downloads by 30% New Picasa download page

New page increased conversions by 30%

Google Confidential and Proprietary 12

New page increased conversions by 30%

Skapa Egna Alarm

Google Confidential and Proprietary

13

Annotations

Google Confidential and Proprietary 14