jon cooper - creative link building

BUILDING LINKS FOR LONG-TERM RESULTS

2014

Quick Status Update on Links

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“I think backlinks still have many, many years left in them.”

Quick Status Update on Links

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Building Links For The Long-Term

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BUYING

Discrepencies Between Int’l Markets

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q  Observe the US market!

q  Markets like US have larger # of sites & opportunities

q  Less links needed to rank elsewhere

q  All individual countries/markets are unique

q  Facebook for outreach in Brazil

STRATEGY

LET’S TALK

First, Answer These Questions

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q  “How many links do I need to build?”

q  “Do I need to create additional content to get the links I need?”

q  “What kinds of sites would link to me?”

q  “What will be my bread-and-butter tactics?”

“But how do we do this?”

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Backlink Research (standard model)

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Looking Horizontally

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Looking Vertically

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Looking Cross-Geographically

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Looking at Prospects

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www.yellowpages.com.au/find/limousine-car-hire-services-chauffeur-driven/five-dock-nsw

www.sydney.com/things-to-do/hire-cars

TACTICS

LET’S TALK

For (Almost) ALL Tactics

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http://pointblankseo.com/link-building-strategies

Target Existing Pages

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“Where to Buy” Pages (eCommerce)

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Forum Sponsorship (eCommerce)

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CONTENT ASSETS

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Examples

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http://joehewitt.com/2013/04/01/growing-tomatoes

Examples

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http://www.scarves.net/scarf-tying-index.html

Examples

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http://www.truckerclassifieds.com/truckpocalypse/

Formula for Attracting Links

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1.  Visibility 2.  Quality of content 3.  Type of content 4.  Trust & focus 5.  Niche specific factor

Quantifying Content Opportunities

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1.  Research links to previously created content on same topic

wikitravel.org/en/Driving_in_Australia

goaustralia.about.com/cs/practicalinfo/a/ausdrive1.htm

VIA AHREFS.COM

Quantifying Content Opportunities

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2.  Research links to similar content (driving tips, Australia travel tips)

www.webwombat.com.au/travel/articles/tips-travelling-australia.htm

mylicence.sa.gov.au/safe-driving-tips

VIA AHREFS.COM

Pro Tip: Translate Existing Content

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http://joehewitt.com/?em_x=22

TOOLS

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Backlink Research Tools

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Backlink Research Tools

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Backlink Research Tools

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Link Prospector

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URL Profiler

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BuzzStream

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THANKS FOR LISTENING!

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jcooper@pointblankseo.com