joyce pennell

JOYCE PENNELL // COPYWRITING

Westfield Santa Anita OOH Campaign

Westfield App Re-engagement Social Campaign

Westfield App OOH Digital Engagement Campaign

Westfield Restaurant Collection OOH National Campaign

Westfield National Lunar New Year OOH and Digital Campaign

Westfield National Pride OOH Campaign

Westfield National Pride Social Engagement

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Westfield National Pride Social Engagement

Westfield National Holiday Digital and OOH Campaign

Hervé Léger by Max Azria Daily Brand Emails

BCBGMAXAZRIA Brand Facebook Posts

Hips & Curves Daily Brand Emails

Hips & Curves BuzzFeed Promotion

Damon Productions Volume 1 Limited Edition Portfolio

7Hollywood Magazine Feature Story

7Hollywood Magazine Feature Story

Blake Lively’s Preserve Website Artisan Bios

Blake Lively’s Preserve Website Product Descriptions

experience

WESTFIELD CORPORATION, Los Angeles | 07.2013 – presentCopy Lead for a collection of vertically integrated premium and luxury shopping destinations located in

dozens of cities around the globe. In addition, supervision of the Copy Department; recruitment and management of a team of freelance writers for both internal and external communication, including

marketing, B2B and curated editorial content.

STUDIO LOULOU, Los Angeles | 10.2011 – presentFreelance creative content creation for clients including Brandjump, eLIGHT, Hips & Curves, MAGIC,

Phenomenon, Blake Lively’s Preserve and 7Hollywood Magazine.

BCBGMAXAZRIAGROUP, Los Angeles | 05.2011 – 06.2013Collaborating with the Editorial Director, concepted and executed consumer-facing and internal verbiage for all nine BCBGMAXAZRIAGROUP brands for print, video, runway, social, editorial, display, catalog, e-

commerce, marketing and online. Additionally, helped lead Copy Department’s restructuring; and reconceptualization of BCBGeneration’s new voice and tone.

MYSHAPE, Glendale | 03.2009 – 10.2010

Copy Lead for an e-commerce retailer specializing in helping consumers dress to fit their body shape via a proprietary application that matched the shopper to their correct size in any brand/style.

KONNECTDESIGN, Santa Monica | 07.2005 – 02.2008Copy Lead and Designer for clients including Allison Robbins Wine, Barbara Barry, eHarmony,

Elizabeth Pojé + Associates and Virgin Megastore.

DEUTSCH ADVERTISING, Los Angeles | 12.1999 – 08.2001Senior Designer for Mitsubishi Motors of America.

GREY ADVERTISING, Huntington Beach | 04.1995 – 09.1998

Designer and Production Artist for Mitsubishi Motors of America.

skillsBrand strategy, editing and voice/tone exploration.

Microsoft Office; Adobe InDesign, Photoshop, Illustrator and Acrobat.

educationBrigham Young University, Bachelor of Arts, Journalism.

References available on request.

THANK YOU

JOYCE PENNELLCopywriter | Creative Consultant | loulou1929@gmail.com | 323 377 1908