kaizen-style link building

@POINTBLANKSEO

Kaizen-Style Link Building Jon Cooper, Point Blank SEO

SF ‘16

@POINTBLANKSEO

@POINTBLANKSEO

What is “Kaizen”?

@POINTBLANKSEO

How To Improve

@POINTBLANKSEO

How To Improve

@POINTBLANKSEO

MEASURING

LET’S TALK

@POINTBLANKSEO

Why Measure?

@POINTBLANKSEO

Why Measure?

@POINTBLANKSEO

Why Measure?

EmployeePay:$10/hrFollowUpsperHour:60MonthlyFollowUpsNeeded:10001000*($10/60)=$167,$167>$70

@POINTBLANKSEO

Why Measure?

@POINTBLANKSEO

Why Measure?

Sean:25%SavedLisa:20%SavedSean:7%SuccessRateLisa:14%SuccessRate14%*(20%/25%)=11.2%>7%

@POINTBLANKSEO

Why Measure?

@POINTBLANKSEO

Why Measure?

Controlgroup:8/100(8%)Experimentalgroup:12/100(12%)12%>8%,50%beSer

@POINTBLANKSEO

What to Measure?

@POINTBLANKSEO

What to Measure?

GetHarvest.com

@POINTBLANKSEO

What to Measure?

GetHarvest.com

@POINTBLANKSEO

What to Measure?

@POINTBLANKSEO

What to Measure?

@POINTBLANKSEO

What to Measure?

@POINTBLANKSEO

What to Measure?

BuzzStream.com

@POINTBLANKSEO

What to Measure?

•  Time•  ByClient/Project•  ByTask

•  ProspecXng•  GoodorBad?•  BySource

•  Websites•  ByStage/Milestone•  ByOrganizaXonType

@POINTBLANKSEO

What to Calculate?

•  CostperLink•  ProspecXngSuccess•  OutreachSuccess

@POINTBLANKSEO

DOING THINGS DIFFERENTLY

LET’S TALK

@POINTBLANKSEO

“Should I Do That?”

@POINTBLANKSEO

Get Link Metrics w/ URL Profiler

URLProfiler.com

@POINTBLANKSEO

View Prospects w/ BuzzMarker

bit.ly/buzzmarker

@POINTBLANKSEO

Find Broken Link Opps w/ LinkMiner

pointblankseo.com/linkminer

@POINTBLANKSEO

Bulk Open Links w/ LinkClump

bit.ly/linkclump-chrome

@POINTBLANKSEO

Use An Email Validator

@POINTBLANKSEO

Give Broken Link Replacements

@POINTBLANKSEO

Use Social Proof

@POINTBLANKSEO

Use Their Language

@POINTBLANKSEO

Track Reasons for Rejections

@POINTBLANKSEO

Observe International Markets

@POINTBLANKSEO

Observe Local Markets

@POINTBLANKSEO

Prioritize Link Opps w/ Co-Cites Tool

citationlabs.com/co-citation-tool

@POINTBLANKSEO

Use “X..Y” Search Operator

@POINTBLANKSEO

Prospect for Tag Pages

@POINTBLANKSEO

Prospect w/ Frequently Used Anchors

bit.ly/anchor-prospecting

@POINTBLANKSEO

THANKS FOR LISTENING!

@POINTBLANKSEO

jcooper@pointblankseo.com