kaizen-style link building
TRANSCRIPT
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Kaizen-Style Link Building Jon Cooper, Point Blank SEO
SF ‘16
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What is “Kaizen”?
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How To Improve
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How To Improve
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MEASURING
LET’S TALK
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Why Measure?
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Why Measure?
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Why Measure?
EmployeePay:$10/hrFollowUpsperHour:60MonthlyFollowUpsNeeded:10001000*($10/60)=$167,$167>$70
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Why Measure?
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Why Measure?
Sean:25%SavedLisa:20%SavedSean:7%SuccessRateLisa:14%SuccessRate14%*(20%/25%)=11.2%>7%
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Why Measure?
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Why Measure?
Controlgroup:8/100(8%)Experimentalgroup:12/100(12%)12%>8%,50%beSer
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What to Measure?
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What to Measure?
GetHarvest.com
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What to Measure?
GetHarvest.com
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What to Measure?
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What to Measure?
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What to Measure?
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What to Measure?
BuzzStream.com
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What to Measure?
• Time• ByClient/Project• ByTask
• ProspecXng• GoodorBad?• BySource
• Websites• ByStage/Milestone• ByOrganizaXonType
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What to Calculate?
• CostperLink• ProspecXngSuccess• OutreachSuccess
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DOING THINGS DIFFERENTLY
LET’S TALK
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“Should I Do That?”
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Get Link Metrics w/ URL Profiler
URLProfiler.com
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View Prospects w/ BuzzMarker
bit.ly/buzzmarker
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Find Broken Link Opps w/ LinkMiner
pointblankseo.com/linkminer
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Bulk Open Links w/ LinkClump
bit.ly/linkclump-chrome
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Use An Email Validator
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Give Broken Link Replacements
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Use Social Proof
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Use Their Language
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Track Reasons for Rejections
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Observe International Markets
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Observe Local Markets
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Prioritize Link Opps w/ Co-Cites Tool
citationlabs.com/co-citation-tool
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Use “X..Y” Search Operator
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Prospect for Tag Pages
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Prospect w/ Frequently Used Anchors
bit.ly/anchor-prospecting
