les mills tribe thought leaders australia 2009

Words to Les Mills HAKA “Tu Mai Nei Nga Toa“Maori

Kaitataki: Kia wiri

Hope

Ki raro

A kia mau Hi

Kia whakata hoki au i ahau

Hi Aue Hi

E nga matua tipuna

tukua mai te kaha

te rangatiratanga e

English

Leader: Let your hands quiver by your side

Hands on hips,

Hands down by your side (still)

Be steadfast

Let me be at one with the earth

Hi aue hi

Ancient ancestors/warriors of old

bestow upon us strength and leadership

Kapa: Tu mai nei nga toa e

Haka ana ki te noho mangere

Ko te whakaara ko te momona

Me pakanga, parekura e

Kia pakari hinengaro, tinana, wairua.

Ko te ha o tane e

Kaitataki: I te wehenga ka puta hihiri e

Kapa: Na reira, me puta to ihi e

Kia tu te wana

Kia tu te wero aue

Kia tu kotahi tatou

Ana, Ana, Ana,

Tenei whakatau. Hi.

Group: Standing here are the new warriors

We haka in fury at sedentary lifestyles

Obesity is our adversary Let us do battle

Let your mind, body and spiritual

essence be revitalised

Through the breath of life

Leader: At the separation of earth from sky,

all potential was released into this world

Group: Therefore, let your true potential be known

Reveal your inner strength & power

Hold fast to the challenge

Let us unite as one global entity

Yes it is , Yes it is, Yes it is This we decree.

1. Start with a great Idea

Innovate

Four steps to change the World

and become professional …

2. Innovate

3. Breed a Tribe

4. Create a Movement

1. Start with Great Idea that sets the World on Fire

2. Innovate from Product to Systems

3. Breed a Tribe with a Powerful Purpose

4. Create a Movement based on Aspirational Values

Over 3 million people every week participate in our classes in 80 countries

Lead by a Tribe of 70000 Instructors

that would fill Stadium Australia

From Circus to Cirque Du Soleil

From Aerobics to Les Mills Group Fitness

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The World before Group Fitness

Lycra and Amateurs…

Going to the Gym is becoming the

Largest Sport in the World…

90% of all exercisers prefer to workout

in a Group…

Group Fitness is one way to achieve this

in a Club Environment…

Group Fitness creates better motivation, physical results, and fun…

!

Group Fitness creates bettercommunity amongst members…

Group Fitness Promotions are more compelling and engaging…

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…the environment has become mirror-less and more inviting …

…and much more entertaining…

!

Group Fitness is the new Rock Concert

showing in 13000 clubs around the world

• 94% -74% satisfaction across all programs

• 96% of all participants in a Les Mills class will continue for next 12 months

• 95% of participants in a Les Mills class would recommend the program

After 10 years in the market this is what Customers say about our Brand…

• 95% of participants in a Les Mills class would recommend the program

• 70% of participants would consider cancelling if the club stopped offering Les Mills programs

• 3.4 average visits per week to Les Mills Classes , versus industry standard of 1.75

Source: AC Nielsen Survey 2007

Notes: Sample size n = 3080

Be the Number One in Fitness Experience in Every Market we are in – 100 million people

Top 100 Global Brand by 2025

Future Rock Concerts will be experienced in your “space”