leveraging linked in for business

Leveraging LinkedIn

for Business

Richard C. Brasser and Kristen Galli

The Targeted Group

January 20, 2010

©2010 The Targeted Group

Today’s Presenters:

Richard Brasser

Twitter: @socmedia365Gvoice: 646.719.0619Email: rbrasser@targetedgroup.com

Kristen Galli

Twitter: @TheTGGvoice: 407.243.8554Email: kgalli@targetedgroup.com

www.thetargetedgroup.com 866-738-8768

What IS social networking?

• Ask a few people in crowd

Just for kids

It is about…

A global network

It is about…

Instant information

It is about…

Viral growth of your message

The most important

first step is to…

…BE A PART OF THE CONVERSATION

Social Media Landscape

LinkedIn:

2003 to Today

More that 350 Million Active Users

LinkedIn Has Over 53 Million Users

Spanning Over 200 Countries

Unique Advantages of

Using LinkedIn for Business

Gated Access Approach

Users = Business Professionals

Make Introductions

Accountability

Find Jobs and Job Candidates

Learn Who Your Customer Is

Research Companies

Find TARGETED Prospects

The Story of 3G JUICE

C.A.P.T.’N. (Create Your Account)

Status Bar:Share professional updates with your network.

Snapshot:An overview of your name, location, current title, and profile picture.

Public Profile:Includes information such as your current and most recent job, education, LinkedIn connections, and websites.

Additional Information:Includes experience, education, groups and recommendations.

C.A.P.T.’N. (Acclimate Yourself to your Surroundings )

C.A.P.T.’N. (Acclimate Yourself to your Surroundings )

C.A.P.T.’N. (Publish /Post)

Mr. Lawrence is a seasoned leader and entrepreneur

in the construction industry , with more than 30 years

experience as principal and founding partner of several

major construction firms.

Under his leadership , these firms completed more

than $2.8 billion in construction for the hospitality,

commercial, institutional, government, and Industrial

market sectors, both domestically and internationally.

- Team Customer Service

- Visual Merchandising and Marketing Plan

- Renovation and Restoration Experience

C.A.P.T.’N. (Tools and Analysis)

Applications

LinkedIn applications enable you to enrich your profile, share and collaborate with your network, and receive key insights that help you be more effective.

Google Analytics

Use Google Analytics to track the number of visitors from your LinkedIn profile to your website.

C.A.P.T.’N. (Tools and Analysis)

C.A.P.T.’N. (Network)

10 minutes = One Million Dollars

How do you connect with your prospects??

Use the tools available to you!

Mobile

Natural Recommendations = TrustLinkedIn Groups

Case Study:

How LinkedIn Groups helped generate $10,000 for my business

LinkedIn Answers

Case Study:

How LinkedIn Answers turned into a $250,000 contract

Recommendations

Leveraging LinkedIn for Business

• Integrate with your existing strategy

• Measure sales and ROI

• Assign resources and allocate time

P.O.S.T.Four Simple Steps to Design Your Strategy

People

Objectives

Strategy

Technology

10 ways to increase your impact with

10 Power Steps

1. Create a polished profile

2. Connect and reconnect

3. Reach out to current and former clients

4. Join groups where your customers gather

5. Look at individual profiles

Source: Mashable

10 Power Steps

6. Use common interests to turn a cold call

into a warm call

7. Post relevant content onto groups

8. Answer questions

9. Create your own group

10. Share news

Source: Mashable