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www.luxoft.com
Competitive Advantage inOutsourcing Industry
Through Innovation and SpecializationMarch 27, 2016
Ihor StarepravoEmbedded Systems, DirectorLuxoft
www.luxoft.com
Utopia
Avoid
Market Positioning
Price
Customer Perceived Value
www.luxoft.com
Service vs. Product Outsourcing IT Services:
– Yields intangible results
– Not easy to try before you buy
– Pilots never works!
IT Services sales:– Complicated
– Long = Expensive Successful service attributes: clear, obvious, expected result
– Best received from trusted supplier Your Client experience is already the Differentiator!
www.luxoft.com
Outsourcing Needs
Cost Reduction Reduce operation or development cost Free-up internal resources
Scalability Gain market momentum Attain own product/service scalability
Agility Manage external risk Reduce cost-of-ownership
Competence Innovate Gain market competitive advantage
www.luxoft.com
Innovations for Outsourcing – WTF?
Products Innovation Labs
www.luxoft.com
Luxoft Blockchain-LAB FinTex – is over 50% of 11,000+
company Since fiat invention - Bitcoin is the most
disruptive technology for 300+ years financial industry
How can we help?– Accumulate expertise
– Embrace innovation in legacy systems
– Pretend for blockchain adoption frontier
Abate our customer anxiety!
www.luxoft.com
Why Ukraine?
Innovative
Entrepreneurial
Hardworking
Proactive
Good educational basis
www.luxoft.com
Conclusions Avoid price/scalability competition – compete on skills!
– Penetrate vertical markets
– Enhance your expertise Know your client – speak to him in his language
– What do they sell? Who? How much?
– What are the business environment (competition, compliancy, value) for them?
– How is his value chain looks like? Follow the technology trends
– Don’t be first - but be visible! Maintain your technological brand
Differentiate or die!
Differeniator
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