online marketing for business - threesides

“We don’t surf the web

anymore – we poke it”

Vocabulary 2.0

Then (1.0) Now (2.0)

Surf > Subscribe

One way > Two-way (+)

Transactions > Relationships

Contact > Book

Read > Create

Forward > Share

Outbound > Inbound

Online marketing Strategy

Website

Listings

Links

Search Engines

Conversion / Sales

Direct Marketing

Back of house

Content

Conversation

Your online marketing strategy

Talk to your customers online just like you talk

to them offline.

Online marketing is not free – You get what you pay for.

Great design and photography get noticed online

A content management system can prolong life after handover

Put Google to work for you

– List with Google local business

– Get found with google maps

– Promote your business using adwords

– Track your success with Google analytics

– Stay in touch with google alerts

– Optimise your site with Google webmaster tools

Don’t get ripped off with hosting

and domain names

www.mywebname.com.au

Don’t email market from

your inbox

www.Verticalresponse.com www.Campaigmonitor.com

Social media = message + audience

Have a call to action – don’t be an information charity

Web Developer Panel

Steven DeCosta

James Wilson

Ken Ong

Need? use

www.threesides.com.au/blog