ram social media seminar

A SOCIAL LOTSocial Media Inspiration for R.A.M

Sunday, October 17, 2010

ME

Jess Sloss

@thattallguy

farmdigital.com

jess@farmdigital.com

Sunday, October 17, 2010

A LOT HAS CHANGED

Sunday, October 17, 2010

TIME SPENT

Sunday, October 17, 2010

SOCIAL NETWORK VISITORS

Sunday, October 17, 2010

SOCIAL MEDIA = MASS MEDIA

Facebook - 500 Million Users

Twitter - 17 Million Users (but they’re connected)

Sunday, October 17, 2010

TIMES THEY ARE A CHANGIN’

Customers are:

Armed - http://www.truecar.com/index.html

Connected - search.twitter.com

Empowered

Sunday, October 17, 2010

IS IT REALLY THAT DIFFERENT?

4 p’s ?

Sales Process?

Customer Service?

Sunday, October 17, 2010

THINK BACK

How have things changed for you?

As Sales People?

As Customer Service Providers?

As Managers?

Support Workers?

Sunday, October 17, 2010

THE DIFFERENCES

Sunday, October 17, 2010

Sunday, October 17, 2010

BROADCAST VS DIALOGUE

Compare these two twitter accounts. Who would you rather be friends with?

http://www.twitter.com/japadog

http://www.twitter.com/dragontruck

Sunday, October 17, 2010

CUSTOMERS WANT MORE

70% of customers want access to company experts and support via Social Media

57% of customers feel company use of Social Media will improve their loyalty.

Companies should be monitoring Social Media for feedback. ( aka. Listening )

Sunday, October 17, 2010

PEOPLE WANT PEOPLE

Users prefer to connect with people

Connections with companies or brands usually involve a clear value exchange

but...

Sunday, October 17, 2010

CONTENT ISNT KINGContent isn’t King

Sunday, October 17, 2010

ANYONE LIKE WINE?

Meet Gary V

http://tv.winelibrary.com/

Sunday, October 17, 2010

BARRIERS

What’s standing in your way?

Sunday, October 17, 2010

6 OPPORTUNITIES

6 ways your dealership, or even you, can use Social Media to your advantage

Sunday, October 17, 2010

1. MANAGE YOUR REP.

People are talking online, whether you’re listening or not.

Why not start by listening?

Sunday, October 17, 2010

FREE LISTENING TOOLS

Google.com/alerts

search.twitter.com or tweetbeep.com

Collecta.com

Boardreader.com

paid options include Scout Labs, Radian 6 and many more.

Sunday, October 17, 2010

WHY SHOULD YOU LISTEN?

What sort of information is valuable to you?

Sunday, October 17, 2010

2. SERVICE YOUR CUSTOMERS

If a customer complains or reaches out via twitter or facebook, are you able to provide the same level of service as on the phone?

Sunday, October 17, 2010

BENEFITS OF ONLINE C.S.

Can you think of any?

Sunday, October 17, 2010

UNFORTUNATE EXAMPLES

Dominoes Gross Out

Comcast Repair Man

Dell Hell.

Sunday, October 17, 2010

3. DIRECT PUBLIC RELATIONS

Access to consumers without a middle man

Easier access to reporters and/or bloggers

Leverage other audiences.

Sunday, October 17, 2010

DIRECT PUBLIC RELATIONS

is this good or bad?

HARO - Help a Reporter Out

Pitch Engine - New Press Releases

Blogs - Post, comment, share

Twitter - create a PR list

Sunday, October 17, 2010

4. BRAND COMMUNITIES

Join vs. Create

Actively engage and add value.

Build Loyalty

Sunday, October 17, 2010

5. INBOUND MARKETING

Use multiple channels to drive customers to your online assets.

Offer over value exchange for contact info

Begin dating process.

hubspot.com

Sunday, October 17, 2010

6. THOUGHT LEADERSHIP

Publish

Positive Networking

Educating not Selling

Adding value - don’t withdraw to early.

Search matters.

Sunday, October 17, 2010

QUESTION CHECK

How are we doing so far? Any burning questions?

Sunday, October 17, 2010

GROWING MY NETWORK

Everyone starts at Zero. Well almost everyone.

@aplusk

Sunday, October 17, 2010

WHERE IS THE VALUE

Is it # of followers that matter?

All about an audience ( that hopefully talks back )

Social Media Cocktail Party

Sunday, October 17, 2010

DEAL A DAY SITES

Groupon now valued at $1.4 B

Why?

www.groupon.com

www.teambuy.com

Sunday, October 17, 2010

USED CAR DEAL SITE?

now that could be fun.

Sunday, October 17, 2010

PROMOTIONS + CONTESTS

Great way to grow attention around brands

Offer based -

Experience based -

Co-creation based -

Sunday, October 17, 2010

CONTEST TIPS

Clearly define the action you want a user to take

Have a set timeline

Make it easy to share

Experiences outweigh discounts

http://www.islandreefjob.com/

Sunday, October 17, 2010

LEVERAGE OTHER AUDIENCES

Guest Post

PR Outreach

Build Ambassadors and friends

Be a good community member

Ads

Sunday, October 17, 2010

MEASUREMENT

How do you measure ROI of networking events?

of PR and branding?

Sunday, October 17, 2010

MEASUREMENT OPTIONS

Overall Brand Recall

Profit

RT’s, @’s, engaged discussions, links, who links

subjective.

Sunday, October 17, 2010

TIME TO START

Personal Brands of your employees matter as much if not more than your Corporate Brand in Social Media.

Scary? or a huge opportunity?

http://twitter.zappos.com/

Sunday, October 17, 2010

CONNECT AROUND PASSIONS

Cross Country Skiing made me $$$

People want to connect with people.

I probably won’t follow a Car Salesman, but I will follow a Photography enthusiast who is a car salesman.

Sunday, October 17, 2010

ENCOURAGE STAFF

To connect around their passions

Use social media in their free time

Talk about things that are interesting to them.

Sunday, October 17, 2010

CORP. ACCOUNTS

Have a clear strategy. Are we here to

Increase Loyalty?

Build Sales?

Learn?

Sunday, October 17, 2010

CORP. ACCOUNTS

Have a Social Media Policy. What is and isn’t appropriate?

Better to set the ground rules early.

4hourworkweekblog.com

Sunday, October 17, 2010

WHAT’S YOUR #1 THING

We all know and love features and benefits, but what’s the one thing that make your organization different from the rest?

to view a great worksheet visit farmdigital.com/ram

Sunday, October 17, 2010

TOOLS TO SPREAD YOUR THING

Blogs

Info Networks - twitter, RSS feeds

Social Networks - FB, LinkedIn

Social Bookmarks, Forums

Real Life

Sunday, October 17, 2010

BLOGGING

Personal World Wide Publishing Platform (RSS)

Choose wisely ( WP, Posterous, Tumblr )

Value in audience, links, SEO

Link out ( a great way to back pat )

Skin in the game.

Sunday, October 17, 2010

TWITTER

info network. only 22% of all connections are reciprocated

140 charachters

the professional network

Sunday, October 17, 2010

5 KEYS TO A POWERFUL TWITTER ACCOUNT

use your real name ( mine is gone, ouch! )

Use your real picture, and don’t change it often

Include a URL - more info

don’t protect your updates

Follow / Following Ration matters

Sunday, October 17, 2010

AWESOME TWITTER TOOLS

hootsuite.com

wefollow.com

tweetbeep.com

bit.ly - cool stats.

your smart phone

Custom Twitter Template visit - farmdigital.com/ram

Sunday, October 17, 2010

5 FACEBOOK TIPS

Your company should have a FB page

Use the tools provided

custom landing tab

link in info box

fill out profile completely

Ads are Awesome, but keep it local.

Sunday, October 17, 2010

AWESOME FB TOOLS

FBML

Involver or North Social

Wildfire Contest Platform

Sunday, October 17, 2010

LOCATION BASED APPS

4square.com

Facebook Places

Key is to offer some value in exchange for checking in.

( not quite mainstream yet, but on its way )

Sunday, October 17, 2010

OTHER POWERFUL TOOLS

Social Bookmarks - Digg.com, Delicious, Reddit.

Forums and Club pages - www.bcbimmers.co etc.

Flickr

YouTube

any we can add?

Sunday, October 17, 2010

WHAT’S NEXT?

The next big thing? Probably a lot of little things.

Sunday, October 17, 2010