ram social media seminar

A SOCIAL LOTSocial Media Inspiration for R.A.M

Sunday, October 17, 2010

ME

Jess Sloss

@thattallguy

farmdigital.com

[email protected]


mailto:[email protected]

mailto:[email protected]

A LOT HAS CHANGED


TIME SPENT


SOCIAL NETWORK VISITORS


SOCIAL MEDIA = MASS MEDIA

Facebook - 500 Million Users

Twitter - 17 Million Users (but they’re connected)


TIMES THEY ARE A CHANGIN’

Customers are:

Armed - http://www.truecar.com/index.html

Connected - search.twitter.com

Empowered


http://www.truecar.com/index.html

http://www.truecar.com/index.html

IS IT REALLY THAT DIFFERENT?

4 p’s ?

Sales Process?

Customer Service?


THINK BACK

How have things changed for you?

As Sales People?

As Customer Service Providers?

As Managers?

Support Workers?


THE DIFFERENCES


BROADCAST VS DIALOGUE

Compare these two twitter accounts. Who would you rather be friends with?

http://www.twitter.com/japadog

http://www.twitter.com/dragontruck






CUSTOMERS WANT MORE

70% of customers want access to company experts and support via Social Media

57% of customers feel company use of Social Media will improve their loyalty.

Companies should be monitoring Social Media for feedback. ( aka. Listening )


PEOPLE WANT PEOPLE

Users prefer to connect with people

Connections with companies or brands usually involve a clear value exchange

but...


CONTENT ISNT KINGContent isn’t King


ANYONE LIKE WINE?

Meet Gary V

http://tv.winelibrary.com/




BARRIERS

What’s standing in your way?


6 OPPORTUNITIES

6 ways your dealership, or even you, can use Social Media to your advantage


1. MANAGE YOUR REP.

People are talking online, whether you’re listening or not.

Why not start by listening?


FREE LISTENING TOOLS

Google.com/alerts

search.twitter.com or tweetbeep.com

Collecta.com

Boardreader.com

paid options include Scout Labs, Radian 6 and many more.


WHY SHOULD YOU LISTEN?

What sort of information is valuable to you?


2. SERVICE YOUR CUSTOMERS

If a customer complains or reaches out via twitter or facebook, are you able to provide the same level of service as on the phone?


BENEFITS OF ONLINE C.S.

Can you think of any?


UNFORTUNATE EXAMPLES

Dominoes Gross Out

Comcast Repair Man

Dell Hell.


3. DIRECT PUBLIC RELATIONS

Access to consumers without a middle man

Easier access to reporters and/or bloggers

Leverage other audiences.


DIRECT PUBLIC RELATIONS

is this good or bad?

HARO - Help a Reporter Out

Pitch Engine - New Press Releases

Blogs - Post, comment, share

Twitter - create a PR list


4. BRAND COMMUNITIES

Join vs. Create

Actively engage and add value.

Build Loyalty


5. INBOUND MARKETING

Use multiple channels to drive customers to your online assets.

Offer over value exchange for contact info

Begin dating process.

hubspot.com


6. THOUGHT LEADERSHIP

Publish

Positive Networking

Educating not Selling

Adding value - don’t withdraw to early.

Search matters.


QUESTION CHECK

How are we doing so far? Any burning questions?


GROWING MY NETWORK

Everyone starts at Zero. Well almost everyone.

@aplusk


WHERE IS THE VALUE

Is it # of followers that matter?

All about an audience ( that hopefully talks back )

Social Media Cocktail Party


DEAL A DAY SITES

Groupon now valued at $1.4 B

Why?

www.groupon.com

www.teambuy.com


http://www.groupon.com

http://www.groupon.com

http://www.teambuy.com

http://www.teambuy.com

USED CAR DEAL SITE?

now that could be fun.


PROMOTIONS + CONTESTS

Great way to grow attention around brands

Offer based -

Experience based -

Co-creation based -


CONTEST TIPS

Clearly define the action you want a user to take

Have a set timeline

Make it easy to share

Experiences outweigh discounts

http://www.islandreefjob.com/




LEVERAGE OTHER AUDIENCES

Guest Post

PR Outreach

Build Ambassadors and friends

Be a good community member

Ads


MEASUREMENT

How do you measure ROI of networking events?

of PR and branding?


MEASUREMENT OPTIONS

Overall Brand Recall

Profit

RT’s, @’s, engaged discussions, links, who links

subjective.


TIME TO START

Personal Brands of your employees matter as much if not more than your Corporate Brand in Social Media.

Scary? or a huge opportunity?

http://twitter.zappos.com/




CONNECT AROUND PASSIONS

Cross Country Skiing made me $$$

People want to connect with people.

I probably won’t follow a Car Salesman, but I will follow a Photography enthusiast who is a car salesman.


ENCOURAGE STAFF

To connect around their passions

Use social media in their free time

Talk about things that are interesting to them.


CORP. ACCOUNTS

Have a clear strategy. Are we here to

Increase Loyalty?

Build Sales?

Learn?


CORP. ACCOUNTS

Have a Social Media Policy. What is and isn’t appropriate?

Better to set the ground rules early.

4hourworkweekblog.com


WHAT’S YOUR #1 THING

We all know and love features and benefits, but what’s the one thing that make your organization different from the rest?

to view a great worksheet visit farmdigital.com/ram


TOOLS TO SPREAD YOUR THING

Blogs

Info Networks - twitter, RSS feeds

Social Networks - FB, LinkedIn

Social Bookmarks, Forums

Real Life


BLOGGING

Personal World Wide Publishing Platform (RSS)

Choose wisely ( WP, Posterous, Tumblr )

Value in audience, links, SEO

Link out ( a great way to back pat )

Skin in the game.


TWITTER

info network. only 22% of all connections are reciprocated

140 charachters

the professional network


5 KEYS TO A POWERFUL TWITTER ACCOUNT

use your real name ( mine is gone, ouch! )

Use your real picture, and don’t change it often

Include a URL - more info

don’t protect your updates

Follow / Following Ration matters


AWESOME TWITTER TOOLS

hootsuite.com

wefollow.com

tweetbeep.com

bit.ly - cool stats.

your smart phone

Custom Twitter Template visit - farmdigital.com/ram


5 FACEBOOK TIPS

Your company should have a FB page

Use the tools provided

custom landing tab

link in info box

fill out profile completely

Ads are Awesome, but keep it local.


AWESOME FB TOOLS

FBML

Involver or North Social

Wildfire Contest Platform


LOCATION BASED APPS

4square.com

Facebook Places

Key is to offer some value in exchange for checking in.

( not quite mainstream yet, but on its way )


OTHER POWERFUL TOOLS

Social Bookmarks - Digg.com, Delicious, Reddit.

Forums and Club pages - www.bcbimmers.co etc.

Flickr

YouTube

any we can add?


WHAT’S NEXT?

The next big thing? Probably a lot of little things.


ram social media seminar

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