revenue management for the hospitality industry 班級：碩流通一甲 指導老師：...
Post on 29-Jan-2016
232 Views
Preview:
TRANSCRIPT
Revenue Management for the Hospitality Industry
班級：碩流通一甲指導老師： 李治綱教授研究生： M98D0110 凃均維
Introduction• Differences are the result of an increasingly
common strategy to maximize revenue (and profits) in the Hotel industry.
• RM is a scientific technique that combines Operations Research, Statistics and CRM and categorizes customers into price bands, based on various services.
Why Revenue Management?
• Segmented Market
• Fixed Capacity
• Perishable Inventory
• Low Marginal Cost
• Advanced Sales
• Demand Fluctuations
How does it all work?
• Market Segment Identification table
• Demand Forecasting
• Allocation
• Overbooking
A B757 jet flying from Chicago to Boston. The aircraft has about 180 seats.
Challenges & Conclusion
• Measuring performance of an RM system is a major issue.
• Differential pricing is here to stay.
• RM can impact the motivational level of the employees.
END
top related