Making Business sense of the

E-OpportunityE-Opportunity

台大商研所 白 凢 芸台大商研所 白 凢 芸 林 依 樺林 依 樺 凃 靜 婷凃 靜 婷 王 凱 柏王 凱 柏

E-opportunityE-opportunity

‧‧E-OperationE-Operation

‧‧E-MarketingE-Marketing

‧‧E-ServiceE-Service

主播 林雅琴

Automating administrative processes

E-operations Shape

Supply-chain reconfiguration and integration

Re-engineering of primary infrastructure

Intensified competitive procurement

Increased parenting value

Identifying the E-Operations opportunity

Low

High

High

Information content of the

product

Information dispersion acrossthe value chain

Information intensity along the supply chainRe-engineering

of primary infrastructure

Intensified competitive procurement

Supply-chain reconfiguration and integration

Increased parenting value High

E-opportunityE-opportunity主播 林雅琴主播 林雅琴

E-marketing Shape Enhancing selling processEnhancing selling process

Enhancing buying experienceEnhancing buying experience

Enhancing usage experienceEnhancing usage experience

‧Customer input 、 targeting 、 aggregation‧Benefit selling‧achievement selling

‧One-stop shopping proposition‧fastest-source Proposition

‧Added service Proposition‧Tailored support proposition( 客製化 )

Perceived product differentiationPerceived product differentiation

Frequency of purchaseFrequency of purchase

顧客對產品差異的知覺形成市場區隔顧客對產品差異的知覺形成市場區隔

‧High level – enhanced selling process

‧Low level – enhanced customer buying ＆ usage experience

E-marketing identify

Perceived product differentiationPerceived product differentiation

Frequency of purchaseFrequency of purchase

顧客對產品差異的知覺形成市場區隔顧客對產品差異的知覺形成市場區隔

‧High level – enhanced selling process

‧Low level – enhanced customer buying ＆ usage experience

E-marketing identify

High frequency of purchase

Low frequency of purchase

High perceivedProduct

differentiation

Low perceivedProduct

differentiation

‧Achievement

‧Benefit selling‧Enhanced selling process

‧Fastest source‧Tailored support‧Added service‧One-stop shopping

‧Product-specifier‧Tailored product‧System design‧Solutions specifier

E-opportunityE-opportunity主播 林雅琴主播 林雅琴

E-services ShapeSpan the breadth and lifespan of a customer’s need

within a specific market space

Macro understanding + Individual customers’ status

Give Advice on specific needsUnderstanding of C’N & Knowledge of all relevant providers

Bring together in REAL TIMEOffer Friendly & Flexible interface

E-service identifyFirst define the target market space

Brand image + Values Starting Point

C’Ns over time OR event in the customer’s life

Customer-service life cycle

CustomerCustomer Service Life Cycle Service Life Cycle

RequirementSpecification Distribution

AvailabilityPayment

Delivery

Acceptance

InstallationPerformance

UpgradeRepairReturn

Evaluation

Need it ？That’t the one!

Who stocks it?

Who’s got it?

Credit ok?

Want it now!

All there?All mine!

How’s it goingNeed some more?

Time for service?

Finished!

Was it Worth it?

Generic Lead TimeGeneric Lead Time

Project AnalysisProject Analysis

Customer analysisCustomer analysis Competitor AnalysisCompetitor Analysis

Preemption BarriersPreemption BarriersAsymmetry BarriersAsymmetry Barriers

The Sustainability ModelThe Sustainability Model

ConclusionConclusion

EC泡沫化

Well web-based techWell web-based techWell-combined Well-combined

the Physical& Virtualthe Physical& Virtual

E-operation & E-Marketing are likely to present

immediate Opportunity ;However E-service longer