sagi dekel - Что действительно работает в aso

ASO by yellowHEAD

What truly works and what doesn’t

www.yellowheadinc.com

ASO - A Little Background

53%

Of users find apps through searching

the app stores

83%

Of apps virtually invisible in search

>2M

Apps on Google Play and iOS

5KApps submitted every single day

Your app

53%

83%

SEO for AppsResults are fast and results are big.

Leads to an increase in Installs

So What is ASO?Increase in Keyword Rankings

Optimization Implemented

Search Optimization & Conversion Optimization

Search Optimization – How to Get Found

It works!

• Titles are important!• In Google Play you have 30 characters available in

the title• In iOS, titles can be 50 characters long

Titles

Combining Keywords - iOSSlots – WOW Casino Games | Vegas Slot Machines

• iOS can mix and match keywords from the keyword list and from the title

• Keywords: Las,Bonus,Video

Las Vegas, Bonus Slots, Video Slots, Las Video

Keywords in Description - AndroidKeywords in description

Developer Name & Package Name - Android

Search oriented incentivized traffic - iOSKeyword – Slots | App - Bingo

Miss!

Back LinksLow QualityHigh Quality

Abusing keywords

Spikes and Burst Campaigns

Conversion Optimization - Graphics

iOS

AndroidConvert App Page Views to Installs

Above the Fold

Below the fold

Above the Fold

It works!

Experiments - Android

Offers in Icons

Offers in Screenshots

<b>In Descriptions</b>

Miss!

Emojis in descriptions - Android

Blend In

Actual Screenshots

Small fonts, long texts

Localization – Taking Over the World

What is localizationLocalizationTranslation

Localizing Titles for Success48%

Increase

155% Increase

276% Increase

Summary – search visibilityDo Don’t

Keywords in titles Back links

Combine keywords (title – keyword list)

Repeat keywords in title – keyword list

Keyword oriented description Abuse keywords

Keywords in developer name/package name

Burst campaigns

Summary – Conversion OptimizationDo Don’t

Experiment, Experiment, Experiment

Blend in

Offers in icons and screenshots Plain screenshots

Keyword oriented description Long text in screenshots

HTML tags in description Emojys in descriptions

Summary – Localization

Do Don’t

Localization Plain translation

www.yellowheadinc.comsagi@yellowheadinc.

com

CONTACT US!Want to Join Our Success?

www.yellowheadinc.comsagi@yellowheadinc.com