sandy's life sharing in ibm

Life Sharing

By: Sandy Wahyudi, MM, MA.

IBM – Practice Monday, May 17th 2010

2001

Civil Eng.

9 years ago …….

8 years ago…..

2002

First Love

7 years ago….

2003

Independent

5 years ago…

2005

Social

4 years ago…..

2006

Wedding

2007Branch

3 years ago….

Satelit Town Square

Ruko Panjang Jiwo Permai

Ruko Kenjeran Palace

2 years ago……

2008

Downgrade

1 year ago….

2009

Doctorate

NOW….

2010

BPU R. 203

Marketing Best Practices

STPTagline Branding

Segmenting

Demography Geography Psychographic

40%

30%

20%

10%

Jumlah penduduk Surabaya berdasarkan usia sekolah

4-8 thn

8-12 thn

12-16 thn

16-20 thn

40%

30%

20%

10%

Jumlah penduduk Surabaya berdasarkan usia sekolah

4-8 thn

8-12 thn

12-16 thn

16-20 thn

Targeting

TARGET

Offering 2

Offering 1

Positioning Competitive advantage

Tagline One statement of our competitive advantage.

Cost Focus

Cost Leadership

Differenti-ation

Focus Differenti-ation

Low cost High cost

All segment

Limitedsegment

QUIZ, what brand?

QUIZ, what brand?

BRANDING

Brand awareness

Brand image

Brand association

Brand identity

BRANDING

Brand extension

Brand family

Brand loyalty

Brand leader

Brand equity

How about You?? Food & Beverage industry:

Go Grill (barbeque) Si Neng (Indonesian

Food) Distributor Sari Jahe Mr. Polar (es krim

topping) SuVit (susu cup) krupuk made to order

catering Wang Kee (siomay

goreng, dll) Catering

Distributor Tahu Yong Fu

Es Deg2an (es degan)

Froyoholic (frozen yoghurt)

Fruits Armada (sirup)

Cookies Freeze Castle (ice

cream+bread) De Canteen Hare & Hatter

(Café, Tea, & Dessert)

Baby On Shopping (mainan bayi & man yee)

Rupa2:

Desain Sticker, Banner, Brosur, Album Foto, Namecard

Penjualan Gelas Mug Alas Kaki Internet Marketing Marset Percetakan Aksesoris Mobil Distributor Lampu Ditributor Genteng Metal Distributor Kerupuk

Fashion Industry:

Souvenir Online & Personal Selling Fashion & Shoes shop Online & Personal Selling Accessories shop Online & Personal Selling Hand painted Shoes shop Online & Personal Selling Hand painted Shoes shop Online & Personal Selling Gift shop Human Hair Extention Personal Selling Printed Fixtures Retail & Distributor Shoes Shop Online & Personal Selling Bag shop Gold jewelry shop Accessories dari kain flanel

Jasa:

Distribusi Susu & Beras curah Distributor snack (kacang, stick,dll) Distributor jelly & nasi telur asin Distribusi PopCorn Distribusi Beras & Head hunter Klinik / Laboratorium Event Organizer

Thank for the AttentionSandy Wahyudi, MM, MA.081.7379.377031.7057.7407swahyudi@ciputra.ac.id