sempl 18 simon struna

Hvala za pozornost.

iPROM, d.o.o.

Šlandrova ulica 4 B, 1231 Ljubljana – Črnuče

+386 1 511 07 50

+386 1 511 07 83

info@iprom.si

www.iprom.si

WHEN PROGRAMMATIC ADVERTISING MEETS THE IoT…Simon Struna Programmatic Ecosystem Specialist

THE FUTURE IS NOW…

…AND IT‘S PROGRAMMATIC.Use of data & technology forautomated buying of digital ads.

Marketing in the age of algorythms

Marketer Marketer

Analogue AgeMass Marketing

Digital AgeOne-to-One Marketing

OLD DISPLAYBULK BUYING

NEW DISPLAYPROGRAMMATIC BUYING

PROGRAMMATIC IS NOT JUST RTB…

Types of programmatic buying

All buyingwill soon beprogrammatic

Growth of programmaticadvertsing in Europe

Source: IAB Europe, May 2016

DATA

EFFICIENCY

OPTIMIZATION

Marketing with algorithms and objects

Marketer Marketer

Analogue AgeMass Marketing

Digital AgeOne-to-One Marketing

Marketer

IoT AgeMatrix Marketing

#6IoT

26 billionIoT deviceswill be installedby 2020 …

… driving the development of new apps and services.So

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ZGODOVINA

RAZLOG ZA RAST:IPV4 >> IPV6

170 LOCATIONS

CENTRALIZED ADSERVING,ADVANCED FORMATS,GEO TARGETING

70.000 USERS

35 TAXI COMPANIES (2.990 DISPLAYS)

1 MIO DRIVES PER MONTH

CENTRALIZED ADSERVING,ADVANCED FORMATS,GEO TARGETING

Hvala za pozornost.

iPROM, d.o.o.

Šlandrova ulica 4 B, 1231 Ljubljana – Črnuče

+386 1 511 07 50

+386 1 511 07 83

info@iprom.si

www.iprom.si

WELCOME TO THE INTERNET OF EVERYTHING!