seo 102 seminar

Who Is Design & Promote

A Naperville Based Inbound Marketing Company That Helps You Increase Sales From People Already Looking Online For Your Product Or Service.

• Custom Website Designs That Convert More Visitors Into Customers

• Search Engine Optimization

• Website Content Creation, Pages, Blogs, White Papers

• Website A-B Split Testing

• Newsletter Design & Management

• Logo Design, Email Signatures & Branding Guidelines

• Social Media Strategy & Implementation

What We Do

Non Profits We Support

• Latest Google algorithm changes

• Advanced keyword research

• Content marketing strategies

• How to create a perfect blog post for SEO

• Backlink strategy changes you need to make

• Setting up Google authorship

What We Will Cover Today

Google’s 200 Ranking Factors

• http://moz.com/google-algorithm-change

• Social Signals - December 2010

• Panda - February 23, 2011

• Penguin - April 24, 2012

Google Changes - 500–600 times/Year

• To deliver the right answers when people are searching online

Your Job Should Be:

• For your website to be the right answer

What Is The Job Of A Search Engine?

History Of SEO

• Then- • Add keywords to page titles • Get lots of anchor text backlinks

• Now- • It is hard to rank websites without quality content • Quality backlinks with less anchor text • Social Media plays a big role

Identify Keywords People Are Using

• Think Like A Customer • Check Out Competition

• Google Search Suggestions • Keyword Tools

New Google Keyword Planner Example

Other Keyword Tools

• KeywordEye - http://www.keywordeye.com/ • WordStream - http://www.wordstream.com/ • Wordtracker - http://www.wordtracker.com/

• Keyword Spy - http://www.keywordspy.com/

Keyword Competitor Check

Create Keyword Spreadsheet

Add Where You Currently Rank

Measure Results Over Time

More Results Over Time

More Results Over Time

Content Marketing Strategies – Use Keywords

• Add Text To Home and Important Pages • Add A Blog, News Articles, Whitepapers

• Expand On Your Services Or Product Pages • Don’t Forget About Images

The Perfect Blog Post

Backlinks – Why They Are Important

• Google Counts Them As A Vote Or Citation • Should Be Related To Your Site • The Site With The Most (good) Backlinks Wins

Backlinks – Where To Get Them

• Online Niche Directories • Comments On Other Blogs • Online Press Releases

• Marketing Articles & Guest Posts

• Social Media

Backlinks – Recent Changes

• Less Anchor Text Links • Less Site Wide Links

• More Brand & url links

• Every Link Helps (or hurts)

Measuring Results

• Google Analytics, Statcounter, Clicky

• Number of Visitors, Keyword Searches, Websites Came From and Bounce Rates

• SEO Book Toolbar - Rankchecker

Google Authorship Example

Example 2

1. Create a Google Plus Account, Add Your photo and your website to contribute to section under links

2. On your website add an author section and link to your Google Plus Account

• https://support.google.com/webmasters/answer/1408986?expand=option2

Setting Up Google Authorship

Our Own Website Traffic

• House Of Trucks

• Asado Coffee

• World Source

• Fletcher Asset Management

Sites without On-Page SEO

• Community Nurse

• Go Law Office

• Numina Group

• Eastgate Manor

Great On-Page SEO

Free Monthly Educational Seminars

http://designandpromote.eventbrite.com/

Bruce Jones Design & Promote www.DesignAndPromote.com 630-995-7109 bruce@designandpromote.com

1952 McDowell Rd Suite 100 Naperville IL 60563

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