seo 102 seminar
TRANSCRIPT
Who Is Design & Promote
A Naperville Based Inbound Marketing Company That Helps You Increase Sales From People Already Looking Online For Your Product Or Service.
• Custom Website Designs That Convert More Visitors Into Customers
• Search Engine Optimization
• Website Content Creation, Pages, Blogs, White Papers
• Website A-B Split Testing
• Newsletter Design & Management
• Logo Design, Email Signatures & Branding Guidelines
• Social Media Strategy & Implementation
What We Do
Non Profits We Support
• Latest Google algorithm changes
• Advanced keyword research
• Content marketing strategies
• How to create a perfect blog post for SEO
• Backlink strategy changes you need to make
• Setting up Google authorship
What We Will Cover Today
• http://moz.com/google-algorithm-change
• Social Signals - December 2010
• Panda - February 23, 2011
• Penguin - April 24, 2012
Google Changes - 500–600 times/Year
• To deliver the right answers when people are searching online
Your Job Should Be:
• For your website to be the right answer
What Is The Job Of A Search Engine?
History Of SEO
• Then- • Add keywords to page titles • Get lots of anchor text backlinks
• Now- • It is hard to rank websites without quality content • Quality backlinks with less anchor text • Social Media plays a big role
Identify Keywords People Are Using
• Think Like A Customer • Check Out Competition
• Google Search Suggestions • Keyword Tools
New Google Keyword Planner Example
Other Keyword Tools
• KeywordEye - http://www.keywordeye.com/ • WordStream - http://www.wordstream.com/ • Wordtracker - http://www.wordtracker.com/
• Keyword Spy - http://www.keywordspy.com/
Keyword Competitor Check
Create Keyword Spreadsheet
Add Where You Currently Rank
Measure Results Over Time
More Results Over Time
More Results Over Time
Content Marketing Strategies – Use Keywords
• Add Text To Home and Important Pages • Add A Blog, News Articles, Whitepapers
• Expand On Your Services Or Product Pages • Don’t Forget About Images
The Perfect Blog Post
Backlinks – Why They Are Important
• Google Counts Them As A Vote Or Citation • Should Be Related To Your Site • The Site With The Most (good) Backlinks Wins
Backlinks – Where To Get Them
• Online Niche Directories • Comments On Other Blogs • Online Press Releases
• Marketing Articles & Guest Posts
• Social Media
Backlinks – Recent Changes
• Less Anchor Text Links • Less Site Wide Links
• More Brand & url links
• Every Link Helps (or hurts)
Measuring Results
• Google Analytics, Statcounter, Clicky
• Number of Visitors, Keyword Searches, Websites Came From and Bounce Rates
• SEO Book Toolbar - Rankchecker
Google Authorship Example
Example 2
1. Create a Google Plus Account, Add Your photo and your website to contribute to section under links
2. On your website add an author section and link to your Google Plus Account
• https://support.google.com/webmasters/answer/1408986?expand=option2
Setting Up Google Authorship
Our Own Website Traffic
• House Of Trucks
• Asado Coffee
• World Source
• Fletcher Asset Management
Sites without On-Page SEO
• Community Nurse
• Go Law Office
• Numina Group
• Eastgate Manor
Great On-Page SEO
Free Monthly Educational Seminars
http://designandpromote.eventbrite.com/
Bruce Jones Design & Promote www.DesignAndPromote.com 630-995-7109 [email protected]
1952 McDowell Rd Suite 100 Naperville IL 60563
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