slippy map analytics foss4g 2014

Tracking Slippy Map Analytics

Dustin Sampson dustin@sparkgeo.com | @gridcell

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Why track map analytics?

What map analytics are useful?

How to track map analytics?

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Topics for Discussion

Show of hands!

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Why track map analytics?

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Analytics won’t…

Explain why “X” happens

Give consistent accurate or detailed data

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Analytics will…

Demonstrate trending

Help prove or disprove assumptions

Provide metrics to justify change

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What map analytics are useful?

Map activity (panning, zooming)

Map layer load times

Map tool usage

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Dan

Map Activity

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Dan

Map Activity

It’s also important too…

Track the layer load times to prove assumptions

Or find out improvement is an Epic Failure (awareness is the 1st step)

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Layer AnalyticsMonitor layer analytics for new maps

Layer load times

Monitor map health

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Tool Use

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Track which tools are used and how often to

justify keeping or removing specific tools,

as a result improving user experience

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How do we track map analytics?

Mapping software dependent

OpenGeo Suite’s Mapmeter plugin

Google Maps API for Work it’s built-in

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How about everyone else?

There are options!

Google Analytics

Sliptics

Let’s run through some examples…

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Google Analytics

You’re likely already using it!

API allows for custom events to be tracked

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_trackEvent(category (string)action (string)opt_label (string)opt_value (integer)

opt_noninteraction (boolean))

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Google Analytics - Zoom Levels

Add Google supplied code snippet

Google Analytics

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Google Analytics - Zoom Levels

Google Analytics

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Google Analytics - Zoom Levels

Google Analytics

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Map

Google Analytics - Zoom Levels

SlipticsSparkgeo Project

Build a better map experience

Easy to implement

Little performance hit

Run alongside Leaflet, Google Map or OpenLayers

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Sliptics - A/B Layer Test

Include Sliptics after the leaflet library

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Test 4 different layers

Sliptics - A/B Layer Test

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Sliptics - A/B Layer Test

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Sliptics - A/B Layer Test

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Sliptics - A/B Layer Test

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Map

Sliptics - A/B Layer Test

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Map activity (panning, zooming)

Map layer load times

Map tool usage

Make Good Maps Great… Start with Tracking

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Questions?