social media & shreve v2

Social Media & Shreve

Kyle Wons

Explorer Brands

• Starbucks• Anthropologie• The North Face• Jeep• Red Bull

What’s an explorer?

• “To learn what’s constant in life by always changing your environment”

• “Out to find himself…driven by a desire for life-altering experiences”

• Seeks to live life by own values• “Internal quest for authenticity”• “Explorer brands help people feel free, nonconformist or

pioneering, and help people express their individuality• As a business they are driven to create new or exciting

products or experiences…ahead of their time...”

Starbucks

Starbucks

Starbucks

Anthropologie

Anthropologie

Anthropologie

Anthropologie

The North Face

The North Face

The North Face

How does Shreve fit in?

• Facebook– Posts should be very visually appealing (lots of pictures, show

off the jewelry!)• Visuals of jewelry is the strongest way to engage with customers (i.e.

Jeep: where fans post pictures)

– Promote the new releases and collections of the designers with largest “shelf space” in the store• Again, visual-centric

– Try a few “lifestyle” posts• Travel, fine dining with in San Francisco, other high end luxury

fashion• How does the Shreve brand fit within the culture of consumer base?

How does Shreve fit in?

• Twitter– Engage with followers!

• Gives the brand a personalized feel, goes a long way in developing a relationship with the customer base

– Instagram photos• This app can really help with the visual aspect of

promotion, potential to gain a huge following with a well-kept and visually appealing Instagram account

– Links to blog, to Facebook, to website– How can Shreve convey a brand personality, a lifestyle

through Twitter?

How does Shreve fit in?

• Pinterest– Anthropologie provides a great example of how to

do a Pinterest for companies in the fashion industry• Shreve can easily apply their concepts around jewelry to

Pinterest boards

• Youtube– A Youtube channel showing “How it’s made” videos

could be popular• Get these videos noticed with links from Facebook and

Twitter pages