#SugarSmartCity

October 2015

Launch strategy for #SugarSmartCity

Spark awareness of debate through mass mediaPublicise the harm that sugar causes with key statsGet people talking through social media on hashtag #SugarSmartCity

Comms strategy for #SugarSmartCity

Comms campaign combining media relations, marketing, digital and social mediaExperts, case studies and Jamie’s people on hand for the mediaKey media briefed a week ahead of event

National broadcast

Targeted key national broadcast stations to build profile nationally for campaign

Major feature on ITV’s Good Morning Britain featuring Brighton & Hove City Council consultant in public health Dr Katie Cumming in Brighton restaurant

Press Association story fed to all national newsdesks

Targeted stories to key health and consumer journalists on national newsdesks

National newspaper websites

Regional broadcast

Featured as top story on BBC Radio Sussex breakfast show

Front page of local paper the Argus for two consecutive days

Local media

Guardian - 42.6 million worldwide unique visitors monthlyIndependent - 53.4 million unique visitors monthly Radio 2 - 15.1 million a weekRadio 5 Live – 5.8 million a weekGood Morning Britain – ITV – 560k viewers averageBBC SE TV – 750kITV Meridian – 750kArgus 26k and online -117k audience reach including both print and online Radio Sussex Breakfast - 254k reach a weekLatest TV - 210k audience reach per monthBrighton & Hove News - 100k visitors per monthJuice FM - 70k each weekHeart FM – 50k each weekTwitter - 29kFacebook 4.2k fansBrighton & Hove City Council intranet - the Wave 8k

Reach (opportunities to view/read/hear)