"the challenger sale" challenge

“The Challenger Sale” Challenge

The 2nd Installment of the Charlie Chronicles:

Condensed

“The Challenger Sale” Challenge

“The Challenger Sale” Challenge

You’ve heard the story…

“The Challenger Sale” Challenge

Senior Exec Fired up about “Challenger Sale”

“The Challenger Sale” Challenge

And mandates that his team create and implement a plan for change around the book’s ideas

“The Challenger Sale” Challenge

What’s the sales leader to do?

“The Challenger Sale” Challenge

Here it is…in black and white atop a bright red book …the news a veteran sales leader has been dreading…

“The Challenger Sale” Challenge

“How am I going to create my own plan in the midst of keeping my team performing?”

“The Challenger Sale” Challenge

Our veteran sales leader reaches out to friend in the sales world for advice

“The Challenger Sale” Challenge

“Here’s the thing…The Challenger book is the WHAT & not the HOW. That’s something I learned from this consultant…you should get in touch”

“The Challenger Sale” Challenge

Meet the Consultant...his name is Ben

“The Challenger Sale” Challenge

Ben discuses the difference between ideas and strategies…

“The Challenger Sale” Challenge

The What provided in the book & the HOW needed to implement change

“The Challenger Sale” Challenge

“How are you going to really make them Challengers? There isn’t a machine that just produces them.” asks Ben

“The Challenger Sale” Challenge

Unfortunately, 70% of change initiatives fail.

“The Challenger Sale” Challenge

The thing that makes the difference is when leaders think through 3 questions…

“The Challenger Sale” Challenge

What? The change you’re making, aka transformation of sales around The Challenger Sale

Why? Business outcomes you’re after, like increase per sales rep or grow revenue

How? The practical level of sales enablement, like content, tools & coaching

“The Challenger Sale” Challenge

What? The change you’re making, aka transformation of sales around The Challenger Sale

Why? Business outcomes you’re after, like increase per sales rep or grow revenue

How? The practical level of sales enablement, like content, tools & coaching

“The Challenger Sale” Challenge

What? The change you’re making, aka transformation of sales around The Challenger Sale

Why? Business outcomes you’re after, like increase per sales rep or grow revenue

How? The practical level of sales enablement, like content, tools & coaching

“The Challenger Sale” Challenge

What? The change you’re making, aka transformation of sales around The Challenger Sale

Why? Business outcomes you’re after, like increase per sales rep or grow revenue

How? The practical level of sales enablement, like content, tools & coaching

“The Challenger Sale” Challenge

What does a solution like that look like?

“The Challenger Sale” Challenge

Marketing & sales working together to create sales-ready tools

“The Challenger Sale” Challenge

…like whiteboards and 2-minute stories, packaged in virtual playbooks

“The Challenger Sale” Challenge

Equipped with new tools, our veteran sales leader’s team is getting more chances than ever to deliver insights to prospects

“The Challenger Sale” Challenge

The playbook for The Challenger Sale transformation is paying off in a big way!

“The Challenger Sale” Challenge

Read the full story of HOW to use “Challenger” for your

sales transformation