the evolution and future of search advertising

Evolution and Future of

Search Advertising

by Bing Ads

“Study the past if you would define

the future”Confucius

1994The modern Web is born

1997Portalsand directories begin to monetize through CPM banner ads

1999Google has <1% market share

1999GoTo.com files patent for pay-per-click search ads

2000Google launches AdWords

2002Google introduces CPC bidding, calling it “AdWordsSelect”

2005 Microsoft announces MSN adCenter

2007 eMarketerdeclares “The Search Wars Are Going Mobile”

2010 Microsoft and Yahoo join forces

2012adCenterrebrands to Bing Ads

2012Facebook launches sponsored search results

2013Google launches “Enhanced Campaigns”

The Future

Facebook web search ads could lead to considerably more volume

Evolving inputs, such as image search, could create new mobile opportunities

Trajectory aware ads could know where you’re heading for targeting

Integration of social and search could expand behavioral targeting

Wearable devices open a whole new device category

Connected devices could lead to broad convergence of display and search ads

“The best preparation for good work

tomorrow is to do good work today.”Elbert Hubbard