travel site dashboard v1

Sample Travel Site DashboardChoose Month

KPI Room Night GOR A&P Spent A&P % We need 12 RN per day to hit Target

120 $31,200 $5,350 17% Sales 40% Up from previous month Let's Celebrate !!!

ACT ABP LY YTD VAR Bad Good Perfect

RN 120 272 26 428 -56% ─┼───────────

Sales Trend

Momentum 7.1 Room Nights Per Day

Aug-10 Sep-10 Oct-10

2.0 2.9 4.0

Destination EffectivenessA&P Cost RN Cost/R %

Sort By 1 2 3 4Sort Order ▲

MALAYSIA_FB 0 0 0 0%

SINGAPORE_FB 0 0 0 0%

AUSTRALIA 32 0.72 45 17%

CHINA 32 0.72 45 17%

JAPAN 32 0.72 45 17%

PHILLIPINES 32 1 45 17%

TAIWAN 32 1 45 17%

VIETNAM 32 1 45 17%

MACAU 553 12 45 17%

HONG KONG 642 14 45 17%

MALAYSIA 642 14 45 17%

THAILAND 803 18 45 17%

SINGAPORE 1070 24 45 17%

INDONESIA 1605 36 45 17%

Note:The Cost/RN benchmark is 10 Educated & Inspired by http://chandoo.org Last Updated as of : 17/4/2023 18:43

A M J J A S O N D J F M -

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

A S O -

1.0 2.0 3.0 4.0 5.0

A M J J A S O N D J F M0

400

800

Google

Yahoo

FB

Online Oths

Newspaper

Fair

Offline Oths

3,000

450

1,600

300

-

-

-

Google

Yahoo

FB

Online Oths

Newspaper

Fair

Offline Oths

39,434

4,800

13,806

3,240

5,000

15,000

-

A M J J A S O N D J F M0

100

200

300

400

500

600

700

800

900

1,000

0%

10%

20%

30%

40%

50%

60%

70%

RN A&P%

A M J J A S O N D J F M0

20

40

60

80

100

120

140

160

180

Total A&P Spending By Media

A&P Analysis

Cost / RN Trend

Select :

Momentum for Past 3 Months

Room Nights VS A&P% of GOR

Cost Per Room Night Trend

Performance

Site : Sample Travel Site Data TableMonth : 1. Daily A&P spend table including Google, Yahoo, FB, Ads, others BY DestinationAvg Rate 260 2. Daily RN by Destination

3. Daily TrafficsBad 50%Ok 80% ─ ┼

Cost/RN Benchmark 10 If the Cost per room night is higher this number, the city is highlighted

AUSTRALIACHINAHONG KONGINDONESIAJAPANMACAUMALAYSIAPHILLIPINESSINGAPORETAIWANTHAILANDVIETNAM

1. Daily A&P spend table including Google, Yahoo, FB, Ads, others BY Destination2. Daily RN by Destination

▐ ▐

If the Cost per room night is higher this number, the city is highlighted