twitter powerpoint (1)
Post on 27-Jan-2017
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TRAINING SESSION 1: THE BASICS OF TWITTER
Presented to the faculty/staff of The Kent School of Social Work
Objectives
◦Create your own Twitter account for professional use
◦ Learn the difference between different types of social
media
◦Discuss the advantages of social media for Kent
◦Grasp the basics of Twitter and its uses
NAVIGATING THROUGH THE SOCIAL MEDIA
MAZE
Instagram• A forum that let’s
you share
pictures and
videos with
others.
• Used by some
corporations.
• Better for
personal use.
Pinterest• A service that
allows users to
“pin” images to
boards.
• A pathway to
other websites
and blogs.
• Better for
tangible
products.
Facebook• A great way to
stay connected
with friends all
over the world.
• No character
limit.
• Second most
popular form of
social media.
Tumblr• A blog allowing
users to post
various forms of
multimedia.
• A personal
website allowing
free expression of
opinion.
Twitter• Easiest to work
with.
• Fast exposure
• 140 character
limit to express
intended
message.
Other Common Social Media Logos
And there are so many more!
THE IMPORTANCE OF SOCIAL MEDIA
Twitter and Kent
◦ Allows us to get information out to a larger audience fast
◦ More accessible to students
◦ Allows Kent more exposure as a school of social work
◦ Also allows for exposure to other schools of social work
◦ Students have a chance to learn in a more hands on fashion
◦ Immediate feedback (negative/positive)
◦ *Numerous departments on campus use Twitter*
UofL Departments with Twitter Accounts
◦ Men’s Soccer
◦ Admissions
◦ SGA
◦ Business
◦ Delphi Center
◦ Pep Band
◦ Women’s Center
◦ IT
◦ MBA
◦ SAB
◦ Transfer
◦ Parking
◦ Recruitment
◦ Housing
◦ Student Affairs
◦ Study Abroad
◦ Speed School
◦ Dining Services
◦ National Association of Black Journalists
◦ Justice Department
◦ RSOs
◦ Writing Center
◦ Baptist Church Ministries
◦ Advising
◦ Bonner Leaders
◦ School of Interdisciplinary and Graduate Studies
◦ Resident Student Association
◦ The Louisville
Cardinal Newspaper
◦ Pediatrics
◦ Career Center
◦ A&S
◦ Political Science
◦ Greek Life
◦ Sustainability
◦ A&S Advising
◦ Porter Scholars
A Lesson in Lingo
◦ Tweeting: To post something onto Twitter, not to be confused with “twittering”!
◦ Tweet: The act of posting a message on Twitter. A message posted via Twitter containing 140 characters or less.
◦ Retweet: The act of forwarding another users’ Tweets to all of your followers. Often seen on Twitter as “RT”.
◦ Timeline: A real-time list of Twitter activity.
◦ Trends: A subject determined to be one of the most popular on Twitter at the moment. Usually seen with “#” before a word or phrase.
◦ Hashtag: The # symbol used to mark keywords or topics in a tweet. It was created originally by Twitter users as a way to categorize messages.
◦ Favorite: A memorable tweet that can be seen from your personal Twitter page, the act of placing another user’s tweets into your “favorites” section.
For more information on Twitter lingo go to:
https://support.twitter.com/articles/166337-the-twitter-glossary#
Common Lingo in the Twitter-verse
◦ SMH- Shaking My Head
◦ TFTF- Thanks For The Follow
◦ BRB- Be Right Back
◦ BTW- By The Way
◦ FF- Follow Friday: a way to recognize your favorite followers to everyone following you
◦ EM/EML- Email
◦ HT- Heard Through: can be substituted for RT
◦ LOL- Laugh Out Loud
◦ IMO- In My Opinion
◦ JK- Just Kidding
◦ NSFW- Not Safe For Work
◦ ROFL- Rolling on the Floor Laughing
◦ MT- Modified Tweet
◦ F2F- Face to Face
◦ G2G- Got to Go
◦ S/O- Shout Out
◦ RE- Reply
◦ IDC- I Don’t Care
◦ IDK- I Don’t Know
◦ TMB- Tweet Me Back
Twitter Symbology
HashtagUsed to express emotion
Example: #AwesomeTrainingSession
The Wrong Way: #! or #11
The @ SymbolUsed to reference other Twitter users
Example: “I never thought I would be passionate about social work,
but @KentSSW changed my mind.”
The Direct Message (DM)
Not a symbol, but it’s handy to know.
It’s e-mail for Twitter.
LET’S GET STARTED
Timeline
Action
Bar
Compose
Your
Tweets
Trending
Topics
Follower
Suggestions
Direct
Messages
Settings
Panel
Search Bar
APPLYING THE INFORMATION
The Hashtag
(#) SymbolThe UofL Basketball
Season is underway.
The team is having a
preview session for
faculty and staff. You
want to tweet about
it. Remember that you
have up to 140
characters to express
your thoughts. What
would you say? Use a
hashtag somewhere in
your tweet.
Example Answer: Men’s Basketball Preview Monday 11/18
@ the Yum Center! Doors open @ 6:30 #L1C4 (66
characters)
The @ Symbol
Kent School is having
a Christmas party! You
want an out-of-town
faculty member to
attend. Tweet her
directly to invite her to
the Christmas Party.
Example Answer: @KaseyKent
Come to the Christmas party on
Dec. 14 @ Oppenheimer @ 7 PM!
Tweeting Pictures
Look at the pictures to
the left and think
about a possible
tweet for them. Picture
links take up
characters in the
tweet. You’ll only have
about 110 characters
left depending on the
length of the link.
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Questions?
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