TRAINING SESSION 1: THE BASICS OF TWITTER

Presented to the faculty/staff of The Kent School of Social Work

Objectives

◦Create your own Twitter account for professional use

◦ Learn the difference between different types of social

media

◦Discuss the advantages of social media for Kent

◦Grasp the basics of Twitter and its uses

NAVIGATING THROUGH THE SOCIAL MEDIA

MAZE

Instagram• A forum that let’s

you share

pictures and

videos with

others.

• Used by some

corporations.

• Better for

personal use.

Pinterest• A service that

allows users to

“pin” images to

boards.

• A pathway to

other websites

and blogs.

• Better for

tangible

products.

Facebook• A great way to

stay connected

with friends all

over the world.

• No character

limit.

• Second most

popular form of

social media.

Tumblr• A blog allowing

users to post

various forms of

multimedia.

• A personal

website allowing

free expression of

opinion.

Twitter• Easiest to work

with.

• Fast exposure

• 140 character

limit to express

intended

message.

Other Common Social Media Logos

And there are so many more!

THE IMPORTANCE OF SOCIAL MEDIA

Twitter and Kent

◦ Allows us to get information out to a larger audience fast

◦ More accessible to students

◦ Allows Kent more exposure as a school of social work

◦ Also allows for exposure to other schools of social work

◦ Students have a chance to learn in a more hands on fashion

◦ Immediate feedback (negative/positive)

◦ *Numerous departments on campus use Twitter*

UofL Departments with Twitter Accounts

◦ Men’s Soccer

◦ Admissions

◦ SGA

◦ Business

◦ Delphi Center

◦ Pep Band

◦ Women’s Center

◦ IT

◦ MBA

◦ SAB

◦ Transfer

◦ Parking

◦ Recruitment

◦ Housing

◦ Student Affairs

◦ Study Abroad

◦ Speed School

◦ Dining Services

◦ National Association of Black Journalists

◦ Justice Department

◦ RSOs

◦ Writing Center

◦ Baptist Church Ministries

◦ Advising

◦ Bonner Leaders

◦ School of Interdisciplinary and Graduate Studies

◦ Resident Student Association

◦ The Louisville

Cardinal Newspaper

◦ Pediatrics

◦ Career Center

◦ A&S

◦ Political Science

◦ Greek Life

◦ Sustainability

◦ A&S Advising

◦ Porter Scholars

A Lesson in Lingo

◦ Tweeting: To post something onto Twitter, not to be confused with “twittering”!

◦ Tweet: The act of posting a message on Twitter. A message posted via Twitter containing 140 characters or less.

◦ Retweet: The act of forwarding another users’ Tweets to all of your followers. Often seen on Twitter as “RT”.

◦ Timeline: A real-time list of Twitter activity.

◦ Trends: A subject determined to be one of the most popular on Twitter at the moment. Usually seen with “#” before a word or phrase.

◦ Hashtag: The # symbol used to mark keywords or topics in a tweet. It was created originally by Twitter users as a way to categorize messages.

◦ Favorite: A memorable tweet that can be seen from your personal Twitter page, the act of placing another user’s tweets into your “favorites” section.

For more information on Twitter lingo go to:

https://support.twitter.com/articles/166337-the-twitter-glossary#

Common Lingo in the Twitter-verse

◦ SMH- Shaking My Head

◦ TFTF- Thanks For The Follow

◦ BRB- Be Right Back

◦ BTW- By The Way

◦ FF- Follow Friday: a way to recognize your favorite followers to everyone following you

◦ EM/EML- Email

◦ HT- Heard Through: can be substituted for RT

◦ LOL- Laugh Out Loud

◦ IMO- In My Opinion

◦ JK- Just Kidding

◦ NSFW- Not Safe For Work

◦ ROFL- Rolling on the Floor Laughing

◦ MT- Modified Tweet

◦ F2F- Face to Face

◦ G2G- Got to Go

◦ S/O- Shout Out

◦ RE- Reply

◦ IDC- I Don’t Care

◦ IDK- I Don’t Know

◦ TMB- Tweet Me Back

Twitter Symbology

HashtagUsed to express emotion

Example: #AwesomeTrainingSession

The Wrong Way: #! or #11

The @ SymbolUsed to reference other Twitter users

Example: “I never thought I would be passionate about social work,

but @KentSSW changed my mind.”

The Direct Message (DM)

Not a symbol, but it’s handy to know.

It’s e-mail for Twitter.

LET’S GET STARTED

Timeline

Action

Bar

Compose

Your

Tweets

Trending

Topics

Follower

Suggestions

Direct

Messages

Settings

Panel

Search Bar

APPLYING THE INFORMATION

The Hashtag

(#) SymbolThe UofL Basketball

Season is underway.

The team is having a

preview session for

faculty and staff. You

want to tweet about

it. Remember that you

have up to 140

characters to express

your thoughts. What

would you say? Use a

hashtag somewhere in

your tweet.

Example Answer: Men’s Basketball Preview Monday 11/18

@ the Yum Center! Doors open @ 6:30 #L1C4 (66

characters)

The @ Symbol

Kent School is having

a Christmas party! You

want an out-of-town

faculty member to

attend. Tweet her

directly to invite her to

the Christmas Party.

Example Answer: @KaseyKent

Come to the Christmas party on

Dec. 14 @ Oppenheimer @ 7 PM!

Tweeting Pictures

Look at the pictures to

the left and think

about a possible

tweet for them. Picture

links take up

characters in the

tweet. You’ll only have

about 110 characters

left depending on the

length of the link.

1 2

3 4

Questions?