what i do and why it matters

What I Do & Why it

MattersSarah P. MillerDirector of social community

What I do: lots of stuff, but this is why I’m here today

The good, the bad and the ugly: UW-Platteville social + web

THE GOOD

You! Awwww.

THE BAD

I’m a special snowflake. And so is my brat sale.

THE UGLY

Let’s “do” social media! And then abandon it.

IT’S NOT A STRATEGY IF YOU CAN’T MAINTAIN IT.

HOW TO BE SUCCESSFUL AT SOCIAL MEDIA

Show up. Listen. “Do epic shit.”- @tsand

Embrace negative content.

CARE.

HOW TO FAIL AT SOCIAL MEDIA

Set it and forget it.

Do it alone.

Stop learning.

Be unprofessional.

MOBILE: SERIOUS STUFF HERE

Apr-06

Dec-07

Apr-08

Apr-09

Sep-09

May-10

Sep-10

May-11

Aug-11Jan-12

Feb-12

Apr-12

Aug-12

Sep-12

Nov-12

Dec-12Jan-13

May-13

Sep-13

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

73%

75%

85%82% 83% 84%

87%88% 88% 89%

85% 85%87%

91%

68% 65% 64%

62%

57%

55%

58%

30%

37%

47%52% 56%

57%61%

20%

34%

45%42% 43%

0.410.42

0.42 0.43

0.02

0.050.09

0.19

0.18

0.24

0.260.24

0.030.04

0.08

0.1

0.19 0.18

0.25

0.290.31

0.34 0.35

Cell phone

Desktop computer

Laptop computer

mp3 player

Game console

e-Book reader

Tablet computer

Pew Internet surveys 2006-2013, http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx

ADULT GADGET

OWNERSHIP OVER TIME

MOBILE OWNERSHIP91%

MOBILE INTERNET USE63%

Karen McGrane, Content Strategy for Mobile

34% ONLY or MOSTLY use the internet on mobile

45% use the internet on mobile HALF THE TIME OR

MORE

50% of teens 12-17 ONLY or MOSTLY use the internet on

mobile

50% of young adults 18-29 ONLY or MOSTLY use the

internet on mobile

Observatory.onmason.com

WHAT THIS MEANS

GOOD CONTENT TRANSCENDS PLATFORM.

#1It’s an ORGANISM, not a process.

TAKEAWAYS

#2“No matter who you are or what kind of company or organization you work for, your number one job is to TELL YOUR STORY to the consumer wherever they are…”

- Gary Vaynerchuk@garyvee

#3GET COMFORTABLE WITH FAILURE. You don’t suck.

millersara@uwplatt.edu@SarahPMiller