why keyword research and content marketing?
Post on 31-Jul-2015
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Keyword Research
linkbird.com – press@linkbird.com
Truism Every search and content marketing campaign
is based on keyword research.
Why Keyword Research and Content?
PPC / short-term Paid Ads SEO, Online PR & Content
“70% of links that search engine users click are organic.“
“Content Marketing costs 62% less than traditional marketing and generates approximately three times as many leads.“
“more than 2/3 of traffic are generated via Long-Tail Keywords“
linkbird.com – press@linkbird.com
How to Do Keyword Research?
Keyword Research
Create Topic Clusters
Content Creation
Content Seeding, Link
Building
Organic Visibility
linkbird.com – press@linkbird.com
How to Do Keyword Research?
Keyword Research
Create Topic Clusters
Content Creation
Content Seeding, Link
Building
Organic Visibility
Learn about your target group
Identify trends and demand
Evaluate the competitive situation
linkbird.com – press@linkbird.com
How to Do Keyword Research?
Keyword Research
Create Topic Clusters
Content Creation
Content Seeding, Link
Building
Organic Visibility
Learn about your target group
Identify trends and demand
Evaluate the competitive situation
Summarize related topics
Answer your target group’s questions
linkbird.com – press@linkbird.com
How to Do Keyword Research?
Keyword Research
Create Topic Clusters
Content Creation
Content Seeding, Link
Building
Organic Visibility
Learn about your target group
Identify trends and demand
Evaluate the competitive situation
Summarize related topics
Answer your target group’s questions
Position yourself as an expert
Create appealing content worth reading
linkbird.com – press@linkbird.com
How to Do Keyword Research?
Keyword Research
Create Topic Clusters
Content Creation
Content Seeding, Link
Building
Organic Visibility
Learn about your target group
Identify trends and demand
Evaluate the competitive situation
Summarize related topics
Answer your target group’s questions
Position yourself as an expert
Create appealing content worth reading
Raise attention and increase reach
Improve organic rankings
linkbird.com – press@linkbird.com
How to Do Keyword Research?
Keyword Research
Create Topic Clusters
Content Creation
Content Seeding, Link
Building
Organic Visibility
Learn about your target group
Identify trends and demand
Evaluate the competitive situation
Summarize related topics
Answer your target group’s questions
Position yourself as an expert
Create appealing content worth reading
Raise attention and increase reach
Improve organic rankings
Sustainable traffic, sustainable revenue
linkbird.com – press@linkbird.com
Define the perfect keyword?
Keyword
Relevant to your
business
High demand
linkbird.com – press@linkbird.com
Define the perfect keyword?
Keyword
Relevant to your
business
High demand
Little organic competition
linkbird.com – press@linkbird.com
Define the perfect keyword?
Keyword
Relevant to your
business
High demand
Little organic competition
High CPC
(= many Google
AdWords)
linkbird.com – press@linkbird.com
Define the perfect keyword?
Keyword
Relevant to your
business
High demand
Little organic competition
High CPC
(= many Google AdWords)
High conversion
rate
linkbird.com – press@linkbird.com
Keyword Research
linkbird.com – press@linkbird.com
Best Practice How to calculate the value of a keyword?
How to calculate the value of a keyword?
mth. search volume * CTR potential * CR * value per conversion = value of keyword per month
100,000 * 25% * 5% * 50€ = 62,500€ per month
CTR* and thus value of a keyword increases with its organic position: *Data from a study by Optify
#1 – approx. 25,1% CTR #2 – approx. 9,1% CTR #3 – approx. 7,1% CTR #10 – approx. 1,5% CTR
linkbird.com – press@linkbird.com
Keyword Research
linkbird.com – press@linkbird.com
Best Practice Where‘s the Potential in Long-Tail Keywords?
Potential in Long-Tail Keywords
“more than 2/3 of traffic are generated via Long-Tail Keywords“
long tail keywords often have less competition in total many long tail keyword generate high demand long tail keywords are very specific and thus close to conversions/goals
Traf
fic
Number of Keywords
Example Long-Tail Keyword Set
linkbird.com – press@linkbird.com
Articles on Keyword Research…
http://blog.linkbird.com/en/
linkbird.com – press@linkbird.com
Keyword Research
linkbird.com – press@linkbird.com
Follow the blue bird…
https://youraccount.mylinkbird.com/
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