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14 MAY 201222 www.asmag.com 22

HOUSING

TRAIN STATION

SHOPPING

OFFICE

HOTEL

May 2012

Special Feature

30 More Than Meets the Eye Combining Function With Pleasing FormShow review

90 Secutech 2012 Celebrates 15th Anniversary With Total Security and Protection

vertical Market

BuSineSS talk

The Internet has made instant connections a reality. The new frontier of social networking levels the playing field, as all stakeholders and friends and foes can establish more contacts fast.

90

44 The Intricacies of Building IntegrationMultipurpose Buildings

Security Design and Planning for 36

Multipurpose, mixed-use buildings are a growing trend, and a&s explores the state of security in these attention-grabbing structures.

The Internet has made instant connections a reality. The new frontier of social networking levels the playing field, as all

Social Media in Security:

Dream Come True or Living Nightmare? 64

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Product ExPloration

industry rEPort 14 Contents 18 Editor’s Note 20 Corporate News20 Market Observer

28 Products of the Month 94 Show Calendar 96 New Products100 Companies in This Issue

May 2012

A Sound Understanding of

Integrated Video and Audio Features

58Noise Reduction for Greater Performance

62Product Showcase

Security can be very video-dependent; the use of audio features in surveillance systems has

not been a major concern. However, having audio integrated as part of a surveillance

system enables a wider range of possibilities.

Key Findings from Secutech International 2012:

Complete IP and HD Solutions Coming to Fruition

78States of IP, HD-SDI and Cloud 84Secutech International 2012: A Korean Perspective

72

In this three-part feature, a&s presents some key findings and interesting developments from Secutech International 2012 in Taipei.

30

50

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Two years ago when IP topics were brought up, ensuing discussions usually revolved around cost and integration impossibilities. That day is long gone, judging from this year’s trade show observations and interview findings at ISC West in Las Vegas and Secutech International in Taipei.

For starters, standardization has made tremendous strides. ONVIF 1.0/2.0 configurations are now commonplace on OSDs in most network cameras, making equipment identification and pinning a breeze. Advanced features like video analytics and access control can be set up and integrated with other subsystems, with just a few mouse clicks and key strokes. Firmware and software interfaces are much easier to navigate and manage, for installers and operators alike. Simplicity is now a more feasible reality, in both hardware and software, in real-life security.

Cost concerns have also been addressed significantly, thanks to ever-evolving technical breakthroughs and solution providers. Easier to set up and use, high-quality IP-based systems and products are shipping in greater quantities, further driving down costs of chipsets, image sensors, network modules, form factors and finished products. Training courses and hands-on seminars/webinars are being offered round-the-clock, by both manufacturers and channel partners, around the world. There are also more alarm-monitoring companies, telcos, ISPs and cable companies offering cloud-based, managed services, rendering security more mobile and user-friendly than ever.

For integrators and installers reluctant to go on networks, HD-SDI solutions are becoming more mature and complete (and more economical in the second half of 2012), from cameras and transmission to storage and displays. Evidentiary-grade, quality video footages and access audit reports are easily and affordably obtainable. Who knew security technology and personnel could go front and center, instead of being in a dark corner or control room?

Our cover story this month focuses on multipurpose buildings, addressing the challenges and advances of deploying and integrating security, safety and building systems for large-scale, mixed-tenant structures. Product Exploration discusses network cameras with audio functionality, highlighting breakthroughs, differentiating features, installation tips and purchasing selection criteria. Also in this issue are Special Feature on industrial design considerations, Business Talk on social media, and Industry Report on some very interesting findings and discussions from Secutech 2012. Enjoy!

Hayden [email protected]

IP Ready foR PRIme TIme

EDITOR'S NOTE

Parson Lee Publisher & Managing Director Joseph Lee General Manager John Shih General Manager Regina Tsai General Manager Editorial General Press [email protected] Hsu editor in Chief [email protected] Chang Senior Consultant [email protected] Tang Reporter [email protected] Wang Reporter [email protected] Kao Reporter [email protected] Tsui Coordinator [email protected]

Art Design

Gaven Lee executive designer [email protected] Chang designer [email protected] Wu designer [email protected]

Circulation & Subscription Collins Yuan Group manager [email protected] Shih Coordinator [email protected]

Corporate Management

Vivien Hsiu Project manager [email protected] Lin assistant to [email protected] managing director Alice Yang accounting manager [email protected] Lee IT manager [email protected]

asmag.com Jill Lai Web editor in Chief [email protected]

Secutech & Events (Overseas) Sandra Chen Project manager [email protected] Pan assistant manager [email protected] Chang assistant manager [email protected]

Secutech & Events (Domestic) Veronica Chen Group manager [email protected]

International Advertising [Headquarters] Echo Lin manager [email protected] Wu officer [email protected] Kay Yang operation officer [email protected] Fang Coordinator [email protected] Chen Coordinator [email protected] Ho Coordinator [email protected] Lee assistant [email protected]

[Branches & Representatives] Bobbie Ferraro USa/Canada [email protected] Pattuelli europe (Italy) [email protected] Ilkan europe (Turkey) [email protected] Consolos europe (U.K.) [email protected] Hadzic Southeast europe [email protected] Gandhi India [email protected] Shen China [email protected]. C. Suh Korea [email protected] Komori Japan [email protected] Thu Ha Vietnam [email protected]

a&s International, published by Messe Frankfurt New Era Business

Media Ltd., is a monthly professional publication for channel players

in the worldwide electronic security industry since 1997. It updates

importers, distributors, OEM/ODM searchers, system integrators

and other product purchasers on product sources and identifies

developments in CCTV, Digital Surveillance, Access Control,

Biometrics, Intrusion Alarm, Intercom/Video Doorphone, Home

Automation and other fields relevant to electronic security.

Messe Frankfurt New Era Business Media Ltd. Taiwan Branch: 2F, No. 8, Lane 360, Sec. 1, Nei-Hu Rd.,Taipei 114, TaiwanPhone/886 2 2659 9080Fax/886 2 2659 9069Website/www.mfnewera.com

Messe Frankfurt New Era Business Media Ltd., a company formed by Messe Frankfurt (HK) Ltd. and former A&S Group in 2009, is an integrated media service provider in the security industry. Our service covers magazines, Web sites, events and trade shows. The portfolio of a&s magazines includes a&s International, a&s International China Best Buys, a&s Asia (above published in English), a&s China, a&s Installer, a&s Taiwan, a&s Solution, Fire & Safety and Info Security (above published in Chinese). a&s Turkiye, a&s Adria, a&s Italy, a&s India, a&s Japan and a&s Vietnam are licensed editions.

Advertisers are responsible for their own advertisement content. The publisher is not liable for any legal, image, patent or trademark disputes from advertisements or among advertisers.Legal consultant: Julia S.H. Yu, Attorney at Law, First Law & IP Offices

Copyright© 2012 Messe Frankfurt New Era Business Media Ltd. All rights reserved. No part of this magazine may be republished, reprinted or redistributed in any forms, including electronic, without written consent from the publisher.

ISSN 1997-6267中華郵政北台字第1571號執照登記為雜誌交寄

For changes of address or subscription problems, contact us at [email protected]

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Corporate News

Genetec Safeguards German Water Facilities

Genetec announced that Trollmuhle, a water supply association located in Rhineland, Germany, chose Genetec to safeguard water facilities against threats and contamination.

The association selected SLK, a Genetec certified integrator, to assist with implementing the IP surveillance system in their main pumping station in Windesheim. Today, Genetec's IP video manages Sony network cameras situated at the main pumping station as well as at seven of the largest water supply tanks in the region of Trollmuhle.

For added reliability and to optimize network bandwidth, Trollmuhle also used Genetec's multistreaming feature to configure different video quality settings for live viewing or recording. Depending on the setting, a server will record all video from high-priority cameras and then only event-driven video from lower priority cameras.

Additionally, Trollmuhle found by leveraging both Genetec's built-in motion detection and preprogramming event alarms, operators were able to receive only critical alerts that suggested forceful entry, so they could take immediate action. Moreover, system security features like configurable user access privileges and authen-ticated user logins helped prevent unauthorized system access. Ease of upgrades was also key in making Genetec's IP video their preferred video management system as Trollmuhle can opt to scale their camera count or take advantage of more advanced features at their own pace.

Tyco International announced that its ADT North America Commercial Security business unit, a security systems integrator, is changing its name to Tyco Integrated Security. The new name will be phased into use over the coming months.

“Commercial enterprises have different, more complex needs from homes and small businesses, and this name change, from ADT North America Commercial Security to Tyco Integrated Security, is representative of our continued focus and commitment to the commercial market,” said Brian McDonald,

COO, Tyco Fire & Security. “We're building on more than 100 years of experience in the commercial security industry, and investing in the future to continue to deliver the most efficient and innovative security solutions to businesses.”

Tyco Integrated Security will continue to invest in solutions and services, leveraging the global resources of the new stand-alone fire and security company that will result from the separation that is planned to be completed by the end of September.

ABI Research: RFID Market Worth More Than $70 Billion Over Next Five Years

The market for RFID transponders, readers, software and services will generate US$70.5 billion from 2012 to 2017. The market was boosted by a growth of $900 million in 2011 and expected to grow 20 percent year-over-year per annum. Government, retail, transportation and logistics have been identified as the most valuable sectors, accounting for 60 percent of accumulated revenue over the next five years.

“To date, the automotive sector has been a strong proponent of RFID, largely for immobilization and keyless entry,” said John Devlin, Group Director of ABI Research. “However, penetration is already high and will be constrained by the slower rise in automotive production volumes. As a result, it will lose status as a leading RFID market due to other established RFID markets with excellent potential for further adoption. Retail in particular is set to experience strong growth; it will become the largest RFID sector in 2015.”

Efficiency and improved operational capability are the overriding goals behind this adoption. Retail growth is driven by the proven returns that item level tagging can deliver. RFID will cross over into customer-facing services with NFC for product information and smart marketing.

Government is a high-value sector, with strong uptake of contactless/RFID in documents and credentials. However, the drive for increased efficiency in appl icat ions such as asset tracking, fleet management, personnel location and security are increasing the acceptance and uptake of RFID solutions.

Transportation and logistics increasingly make use of the a b i l i t y to a cc u rate l y t ra c k and trace items and goods at item, pallet and container level as service providers look to generate more detai led data for themselves and their customers.

ADT North America Commercial Security to Be Renamed Tyco Integrated Security

US$1.6 Billion

US$364.4 Million2009

2016

US$70 Billion Double-digit Growth over the Coming 3 Years

$14.7 Billion

$4.5 Billion

2010 2019

Analog

IP

2014

SaaS1.3 Million

1.8 Million in 2011

Others

From 2012 to 2017

RFID Market

Source: ABI Research

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Corporate News

In 2010, Rio Grande Energia (RGE) decided a change for its electricity stations. These stations are responsible for the electrical distribution throughout the north-northeast portion of Rio Grande do Sul, comprising 262 municipalities which represents 51 percent of all counties in this Brazilian state.

Previously, security at all electricity substations was comprised of an intrusion alarm system. These alarm systems were tied into various support stations to alert technical workers of a possible situation. Support stations are generally located a great distance from the outlying electricity substations. If an alarm were to go

off, a maintenance worker would have to place their normal work duties on the backburner and drive for hours to determine the nature of the incident — a waste of time and company resources.

After considering the possibilities, Alvaro de Souza, CCTV manager at VMI (the company in charge of designing this security project), chose Hikvision security technology and supplied these support stations with the necessary real-time video of each and every electricity substation. This was made possible with a mobile DVR with 3-G module.

IMS Research: Double-digit Growth for Building Automation in Institutional User Markets

IMS Research forecasted the market for building automation (BA) equipment in institu-tional users, such as educational institutes and hospitals, will see double-digit growth over the coming three years.

“Schools and hospitals are large consumers of energy, with the occupants of the building often not paying the bill,” said William Rhodes, Market Analyst at IMS Research. “Institutional facilities are also long-term users of their buildings and infrastructure, which enables them to install equipment that has a longer payback period. BA is one way in which these types of facilities can maximize energy efficiency and save money in a time of budget cuts and austerity measures.”

To take advantage of this growth, integrators and manufactures alike need to understand the individual requirements of these user markets.

Hospital buildings are open 24/7 and tend to be large complex buildings with nurse call, infant abduction prevention and other low-voltage systems running in tandem or separate to the automation solution. Education facilities tend to be more simplistic in terms of heating, ventilation and air conditioning (HVAC) control and automation. However, increasingly there has been an emphasis on ensuring sufficient ventilation within classrooms with studies showing high levels of CO2 can make children drowsy and tired.

Rhodes continued, “To ensure hospital projects are successful, integrators need to understand the complexities of the hospital building to take advantage of the energy savings and efficient operat ions that can be achieved. Additionally, one of the largest applica-tions for CO2 sensors is education facilities. CO2 sensors are increasingly installed in classrooms as part of a wider BA system to ensure sufficient ventilation and reduce the buildup of CO2.”

Hikvision Security Solution Helps Brazilian Electricity Stations Save Resources

TKH Group to Acquire Aasset Security International

TKH announced that negotiations have reached the stage where TKH is expected to acquire 100 percent of the shares in Aasset Secur ity International, headquarted in Paris, France, with its subsidiaries Aasset France and Aasset Germany, and branches in Italy and the U.K.

Aasset is a provider of security solutions and video sur veil lance and offers added-value ser vices such as designing of architectures, development of specialized software and sourcing of equipment. The company is one of Europe's leading distributors of video surveillance products. In France and Germany, Aasset takes a top three position for video surveillance distribution.

The activit ies of Aasset wil l be i n t e g r a t e d i n t h e s u b s e g m e n t security systems, which is part of TKH's building solutions. Aasset has 88 employees (FTE) and an annual turnover of US$46 million.

This acquisition is also in line with TKH's objec t ive to increase the turnover generated by the security solutions to 20 percent of the total turnover.

US$1.6 Billion

US$364.4 Million2009

2016

US$70 Billion Double-digit Growth over the Coming 3 Years

$14.7 Billion

$4.5 Billion

2010 2019

Analog

IP

2014

SaaS1.3 Million

1.8 Million in 2011

Others

From 2012 to 2017

Building Automation in Institutional User Markets

Source: IMS Research

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Corporate News

Verizon Wireless Retailer Selects Envysion Video to Bolster Safety

Envysion announced that Wireless City has selected Envysion as its exclusive video provider and is deploying the company's solution to its more than 35 stores. Wireless City, a growing premium retailer for Verizon Wireless, will utilize Envysion's MVaaS solution to gain an unfiltered view into the day-to-day operations of its stores, as well as bolster safety and security efforts.

By applying the Software as a Service model to video surveillance, Envysion transforms video from a niche application used by a handful of users into a strategic management tool that provides instant and unfiltered business insights to users across operations, loss prevention, marketing and human resources. Envysion's MVaaS can rapidly scale to thousands of users giving the entire organization instant access to video of remote store locations through a simple, easy-to-use Web interface without straining the IT department or network. Since the application resides in the cloud, users have instant access to all new features and functionality as soon as they are deployed, eliminating the IT burden of software and equipment upgrades prevalent in traditional video surveillance products.

Merck is the second largest healthcare company in the world. Over the years, Merck researchers have created ways to treat and prevent a range of illnesses. The large pharmaceutical company has constructed corporate laboratories in Naucalpan de Juarez, Mexico, a municipality just northwest of Mexico City.

Merck was looking for video technology to provide day and night surveillance of the perimeter at the corporate laboratories in Mexico. The company needed high resolution, sharp images to enable identification of faces and license plates, but analog technology fell short of their needs.

To provide high-quality video surveillance at Merck's newly

constructed laboratories, they turned to Alarmas Universales, an integrator company with 38 years of experience in the market. Alarmas Universales designed and installed the new system from Arecont Vision at the Merck facility in Mexico.

The Arecont Vision cameras have 80 billion operations per second image processing. Features include forensic zooming, motion detection and image cropping. The day/night cameras used at the Merck application in Mexico include a motorized IR-cut filter. The cameras can output multiple image formats, allowing the simultaneous viewing of the full-resolution field-of-view and regions of interest for high-definition forensic zooming.

East Midlands Airport Protected by IndigoVision IP Video Surveillance

IndigoVision's end-to-end IP video surveillance system has been installed at East Midlands Airport, providing the airport with more detailed analysis and greater storage of surveillance footage.

Located in the heart of the U.K., East Midlands Airport is an important hub for UK travellers, connecting over four million passengers annually with more than 90 destinations. As the U.K.'s primary pure freight airport, it is home to air freight operators DHL, TNT and UPS and also a major air hub for the Royal Mail.

Working with local partner P&G Electrical, IndigoVision reused some of the existing infrastructure and cameras, while also adding new high definition cameras, 195 fixed and 18 PTZ cameras. A combination of analog and IP units are used alongside IndigoVision's NVRs.

The airport now has 52 TB of storage available, necessary due to government requirements for longer retention of footage. The export of footage for analysis has also been simplified.

Three monitoring stations have been established at the airport to allow multiple-location monitoring from the car park, security operations and apron control centers.

Arecont Vision Megapixel Cameras Keep an Eye on Mexican Health Care Company

Russian Chain Restaurants Deploy Axxonsoft Surveillance System

The management of the Zolotaya Nika restaurant chain in Russia decided to update and install an Axxonsoft products-based video surveillance system at its outlets. Yug IT Service was selected as the installation company for its convincing installation track record at the restaurants. The company equipped three Zolotaya Nika restaurants with the Axxonsoft video management system.

The installations included setting up video supervision of bar counters, cash units, staff only and warehouse premises as well as cold and hot kitchens. To address the mentioned tasks, Axxonsoft video management software was installed and full color high resolution cameras were mounted in the mentioned locations. The PoS suite was used to provide cash operations supervision and integrated with the R-Keeper restaurant management software. In addition, remote Intellect Lite-based workstations were set up to allow the management timely and easy supervision of its restaurant chain.

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Corporate News

The Lady Eleanor Holles School in the U.K. needed to replace its existing analog surveillance system with a more effective IP solution. The school wanted a cost-effective, user-friendly solution that was easy to install and could provide exceptional image quality to facilitate the identification of trespassers and thieves and improve the on-site safety of staff and pupils. They also wanted something that could be added to their large expanding computer network, utilizing virtualization for the recording server.

The school chose an IP-based surveillance system containing 42 Axis network cameras. These cameras provided exceptional

image quality and were powered by PoE to reduce installation costs. Kent CCTV & Data Limited was selected to install the system and used Milestone VMS for multisite and server deploy-ments.

The school now has a cost effective, easy-to-use IP surveil-lance system that provides exceptional image quality. This highly scalable solution was quick and easy to install. The cameras are delivering excellent footage which can be readily accessed and shared across the network. Already, footage from the new system has been used by the police to identify and prosecute a trespasser who had broken into a neighboring school.

H I D G l o b a l a n n o u n c e d t h a t t h e company has received a fol low- on order to manufacture and supply US government permanent resident cards, also known as Green Cards, issued to all legal foreign residents of the U.S. under the US Citizenship and Immigration Services (USCIS) border security program. More than three million multitechnology HID Global e-ID cards have been issued as Green Cards, in addition to more than 30 million of the company's first-generation Green Cards that have been issued since 1997.

G o v e r n m e n t s w o r l d w i d e a r e r a p i d l y m o v i n g f r o m t r a d i t i o n a l nat ional IDs to more secure e - IDs. Launched in mid-2010, the redesigned, new-generation US Green Card was the world's first ID card to combine HID's tamper-proof and counterfeit-resistant ID technology and an embedded RFID tag with other advanced security features. Customized specifically for USCIS, the optical security media provides extraor-dinary visual security in an era when 90 percent of e-IDs are still authenticated by the human eye. The RFID tag was incorporated to accelerate legitimate passage at US land borders.

Axis Network Cameras Protect Staff and Students in UK School

Audax Group Acquires North American Distributor Tri-Ed/Northern

Audax Group announced it has completed the acquisition of Tri-Northern Holdings, (Tri-Ed/Northern Video Distribution). Tri-Ed/Northern is a distributor of low-voltage electronic security products including video, intrusion, access/fire and other ancillary products. With 47 locations across the U.S. and Canada, Tri-Ed/Northern serves both commercial and residential markets through its branch and technical sales business units.

Geoffrey S. Rehnert, Co-CEO of Audax Group, said, “We look forward to working with Steve Roth, Pat Comunale and their team to build the company through add-on acquisitions, greenfield expansion, and building out the organization.”

Pat Comunale, President and CEO of Tri-Ed/Northern, said, “This transaction positions Tri-Ed/Northern to build on our past success. Audax Group's proven track will be a great asset as we embark on our next stage of growth within this fragmented industry.”

HID Global Receives Additional Order for US Permanent Resident e-ID Cards

Western Kentucky University Deploys Comprehensive Surveillance Solution with Milestone Systems

Milestone Systems IP video management software is proving the advantages of the open platform approach for Western Kentucky University's diverse surveillance needs with the ability to expand and customize the system for growing requirements over the years.

Spread across 200 acres with dozens of buildings and thousands of students, Western Kentucky University is like a small city. The university has numerous depart-ments, each with a unique set of requirements for a video surveillance solution. Meanwhile, a small team in the IT division must be able to plan, deploy and manage all these different surveillance situations.

The solution for the IT division at the university was to implement Milestone's VMS. Over time, they have deployed more cameras as needed and now have roughly 300 network cameras around the campus.

Milestone's flexible VMS has also allowed the university's network team to deploy custom solutions for different departments throughout the university. Thanks to the Milestone open platform, they have been able to tweak their system, install add-ons and create specialized integrations with the Milestone’s SDK to support different scenarios, such as pulling up the video from emergency call phone locations around campus.

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Products of the month

Designed to meet the demands of full 1,080p/720p/D1/VGA, the Lilin NVR Touch series is an ideal and easy-to-use recording system, via a touch screen panel, for IP-based video surveillance and network cameras. With H.264 compression and real-time streaming, each channel can be configured for full HD or SD recording. HDMI and VGA engines are built-in with 3-D intelligent, adoptive motion detection refinement, as well as vivid image enhancement algorithms to provide the best possible video quality.

TV wall design allows NVRs to be cascaded via TCP/IP networks for easy cabling. IP cameras can be controlled by 3-D joystick/keyboard(s). WS-Discovery protocol allows for automatic, quick IP address setup for IP cameras and NVRs.

The NVR series provides various backup features, including Slim DVD/RW, USB DVD/RW, USB flash disk, HTTP download and Backup Manager for multiple NVRs’ files. Mobile, remote monitoring is also supported. Browser-based, remote live monitoring

and video playback features are also included. Self-diagnostic features monitor the internal temperature, cooling fan failure detection, HDD I/O speed, and network status via health check reports.

The NVR series provides real-time recording and playback, various backup options, quick camera and NVR IP addressing, multiple self-diagnostics, easy cabling, easy-to-use and easy-to-set-up features.

The VPort 36-1MP is an industrial-grade, box-type, H.264 IP camera that combines HD resolution, video analytics and de-mist technology to enhance system efficiency while delivering state-of-the-art video quality. As world’s first rugged IP camera that operates in temperatures ranging from -40 to 75°C without a heater or cooling fan, the VPort 36-1MP is ideal for oil and gas, rolling stock and intelligent transportation applications.

The camera provides Level-3 EMI/EMC protection in rainy, dusty and high-EMI environments. IP68-rated for temper-proof, explosive-proof, outdoor applications, it also complies with EN50121-4, C1 D2 ATEX Zone 2 and NEMA TS2 standards to ensure reliable performance when exposed to

extreme shocks/vibrations and high levels of surge/EMI. With a built-in, removable IR-cut filter and automatic

color mode switching, the camera is suitable for both day and night use. Highly tuned

region of interest, BLC and WDR functions enable the camera to produce clear images, and the optional de-mist function

ensures the best image quality in rainy, snowy and hazy environments. Advanced network security functions, such as 802.1x and SSL/SSH, are also provided to prevent unauthorized access or data hijacking, a critical feature for many surveillance applications.

Lilin Touch Screen NVR Series

Key Features•Full1,080p/720p/D1/VGA•Operationviaatouchscreenor3-Djoystick/keyboard

•Automatic,quickIPaddresssetup•Browser-based,remotelivemonitoringandvideoplaybackfeatures

•Self-diagnosticreports,fortemperature,fanfailure,drivespeedandnetworkstatus

Supplier•Lilin

URL•www.meritlilin.com/en

Key Features•Industrialdesignwith-40to75°Coperatingtemperatures(heaterorcoolingfannotrequired)

•1/2.7”progressivescanCMOSwithHDresolution(maximum1,280by720)

•De-mistfeature(optional)forenhancedimagesinrainy,foggyandhazyconditions

•Upto3independentvideostreams(2H.264/1M-JPEG)

•SDstorageforeventanddisconnectionrecording

Supplier•Moxa

URL•www.moxa.com

Moxa Fanless Rugged IP Camera

self-diagnostics, easy cabling, easy-to-use and easy-to-set-up features.

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Special Feature


MEETS THE EYEMORE THAN

Special Feature


Combining Function With Pleasing Form

Product development in security usually emphasizes the latest eye-popping

features, such as 3-D imaging or the biggest megapixel count, but the

product’s looks leave something to be desired. Industrial design looks

at aesthetics as well as functionality, combining arts with smarts.

By the editorial team

Industrial design unites form with function. Aesthetics, ergonomics and marketability are evaluated

with the product’s exterior design, which may affect the innards of the product. It is a simple concept to understand, but notoriously difficult to execute. Good industrial design ensures that product development is consistent with the brand image.

For example, bold curves and a prancing black stallion make Ferrari sports cars instantly recognizable and synonymous with luxury. Industrial design is not rocket science, but blending function with a stylish form factor is no small feat.

Defining functionality is part of product development. “Developing brand identity starts with a vision,”

said Ellen Cargill, Director of Product Development for Scallop Imaging. “At Scallop Imaging, the vision is to deliver cameras that ‘put you there.’ The camera industrial design is clean, self-confident, and does not draw attention to itself. We utilize a similar and consistent design vocabulary to achieve a consistent and recognizable look among our

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Special Feature


line of products.”A consistent design requires

continued effort. “Most notable is our enclosure — used for external camera designs — which is stylisti-cally shaped like an eye to immedi-ately identify it as an IQinVision product,” said Ed Suski, VP and CTO at IQinVision.

Quality, innovation, aesthetics and ease of use are essential to establish a brand. “Our design has been specifically developed to visualize the values of the brand,” said Nelly Lopes da Silva, Brand Management for Bosch Security Systems. “These attributes have been distilled and systematically translated into industrial design constants that will recur over the long term in every product. They permanently charac-terize the face of the brand and communicate the brand message: Invented for Life.”

Product PrioritiesBranding and aesthetics are all well

and good in product development, b u t a r e u l t i m a t e l y t r u m p e d by function. This is especially true in physical security, which requires 24/7 operation in most cases. Consumer electronics like smartphones may crash at times and be tolerated, but an access control system at a military base cannot afford any downtime. In developing a consistent brand message, it is essential to determine priorities.

User needs are a priority for design. “The starting point for product development is people,” Lopes da Silva said. “Ergonomics are a major focal point within our industrial design process. This takes into account the needs of typical end users and specialized customers equally.” Requirements include the

right product for each application, product reliability, efficiency for the user, practicable and comfortable user operation, and product perfor-mance.

Reliability and image quality are key for video surveillance. “After all, the safety and security of the customer depend on the equipment working 24/7 for several years without fail,” Suski said. As assurance, IQinVision offers a three-year warranty — one of the longest in the industry.

One aspect of surveillance is to not draw attention to the camera, which almost defies the brand mindset of industrial design. “Our other design cues or characteristics are followed across other product lines to help make our products pleasing to look at in even the most glamorous surroundings, as well as being as unobtrusive as possible,” Suski said. “While some of our camera designs blend into their environment as much as possible, others are intended to be noticed so as to provide a deterrence effect.”

Along with being unobtrusive, cameras have to be easy to operate. “In the design process, we work very hard to make the camera design simple, elegant and discreet, knowing that a product wi th

great features, but awkward or unattractive design, will not be successful in the marketplace,” Cargill said.

Immersive imaging is a trend, offering situational awareness. “The No. 1 Scallop Imaging priority is to create cameras that are modeled on the human visual system,” Cargill said. “That means the cameras simultaneously deliver 180-degree situational awareness and zoom detail windows in a video frame. In effect, rather than looking at video, the camera takes you into the scene.”

Going back to “form follows f u n c t i o n , ” t h e d e s i g n m u s t complement the product purpose. “A fundamental principle of product design is to ensure that all functional product requirements are fully satisfied and are incorporated into a suitable design concept,” Lopes da Silva said. “Under no circumstances should design be at the expense of functionality. The objective is to always achieve the best available technical solution.”

incorPorating design into develoPment

E a c h c o m p a n y h a s i t s o w n approach to innovation. A team effort to develop the final solution, R&D engineers usually coordinate with

▲�Ellen� Cargill,� Director of Product Development for Scallop Imaging

▲�Ed�Suski,�VP and CTO at IQinVision ▲N e l l y� L o p e s� d a� S i l va ,� Brand Management for Bosch Security Systems

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sales, marketing and designers.Product design is part of the

product development process early on. “We have contracted one external product design agency for all design projects worldwide, which enable us to develop products all with one signature look-and-feel and to streamline our design costs,” Lopes da Silva said. “With local design studios over three continents, our agency creates strategically positioned designs for both global and local markets.”

U s a g e g u i d e s p r o d u c t development and the final look of the product . “We integrate customer requirements and input into our design and then work with industrial design experts to craft our products to meet both the customer’s needs and the needs of the equipment to function in the given envelope,” Suski said. “For example, accommodations are made in the design to allow for cooling, or in cold climates, heating. Also, environmental needs are factored

into cameras that are used outdoors, and more aesthet ic needs are factored into our indoor models.”

Good industrial design should be baked in, not added on, to a product design. “The trade-offs between product size, manufacturability, performance and industrial design are determined early in the product development process to ensure that the results meet our requirements,” Cargill said.

As product design is such a collaborative process, breaking down communication barriers has helped some companies succeed. “We operate in an open-space office environment. No cubes and no private offices lead to open communication,” Cargill said. “Five-minute conversations replace one-hour scheduled meetings, which also eliminate both hierarchy and cross-functional silos. Having marketing and engineering in one room creates a better framework to come up with new ideas and to solve problems and better meet

customer needs.”

Feedback LoopProduct management essentially

distills customer needs into new product features or improvements. Collecting feedback is straight-forward, but requires coordi-nating with product managers and marketing for design ideas. “Product managers are responsible for the design briefing: They define technical and commercial require-ments and steer the design process,” Lopes da Silva said. “They check the design concepts regarding technical and financial feasibility and are aware of competitors’ models.”

Suski also emphasized the crucial ro le of product management . “Product managers provide the voice of the customer for all of our designs, and they are involved from the very inception of products,” he said. “We also utilize our sales force to provide customer feedback for new product designs. In addition, o u r d e s i g n s t a f f t a k e s e v e r y opportunity to meet with customers at shows and on deployment sites, to gather feedback on the industrial design of our products and how our customers’ needs and desires for aesthetics are evolving.”

Direct engagement with customers helps technical staff translate those needs into innovative product designs. “We obtain feedback on product updates from key customers who are given new product prototypes and updates of existing products to evaluate,” Cargi l l sa id . “We also ut i l ize i n - h o u s e r a p i d p r o t o t y p i n g capability extensively to visualize new design concepts in 3-D, get feedback from customers, as well as sales and marketing, and to refine

▲�Aesthetics, ergonomics and marketability are evaluated with the product’s exterior design, which may affect the innards of the product.

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designs iteratively until we are satisfied with the result.”

Managing costsWhile manufacturers must uphold

quality standards, they also need to consider the product’s price tag. The look of the product is dictated by usage and budgetary constraints.

The product environment plays a major role in determining what materials are used. “Materials are selected depending on the purpose of the product, considering indoor/outdoor usage or mechanical requirements,” Lopes da Silva said. “We usually work with plastics, glass and metal. They are processed with a suitable surface finish that makes products look attractive and economical, without looking neither

cheap nor extremely premium.”Balancing quality and cost can

be simplified by involving all stakeholders. “The power of a great industrial design is to make a beautiful product using affordable materials and processes,” Cargill said. “We spend a great deal of time developing and refining the industrial and product design so that the tooling and production costs are feasible, but never at the expense of affecting the product’s quality. We find that bringing our suppliers and partners into a project early to utilize their expertise in manufacturing materials and processes helps us achieve our product goals while containing costs.”

More than Meets the eye

Industrial design is not about cost management, but few companies can afford costly add-ons that are purely cosmetic. The good news is that incorporating a distinctive industrial design does not require an astronomical sum. Instead, having a clear design priority will shave off unnecessary features, delivering a solution that meets customer needs and eliminates waste.

Developing an iconic look is an extension of customer-centric design, showcasing a consistent image. Security equipment does not have to be gaudily bedecked, although an ergonomic and stylish package does not hurt.

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HOUSING

TRAIN STATION

SHOPPING

OFFICE

HOTEL

Security Design and

BuildingsMultipurpose

Planning for


Vertical Market

Video surveillance is ubiquitous. Take Europe

for example — according to Memoori, 9.8 percent

of the system investment can be found in offices;

2.5 percent in hotels and catering; 9.7 percent

in retail; 3.5 percent in entertainment and leisure; and

3.5 percent in other commercial. But what about a building that includes one

or more of these applications? Multipurpose, mixed-use buildings are a growing trend, and a&s

explores the state of security in these attention-grabbing structures.

By Jessica Kao

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HOUSING

TRAIN STATION

SHOPPING

OFFICE

HOTEL

Security Design and

BuildingsMultipurpose

Planning for


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Vertical Market

Many markets are seeing a return of buildings that have multiple purposes

— buildings that may include two or more different purposes, including residential spaces, retail stores, entertainment spaces, commercial offices, hotels, and more. Many iconic buildings being built in the last few years, especially in Asia, are mixed-use buildings. In Asia, mixed-use buildings help to make use of the limited space. More so, having different uses in a building helps to lower the risk involved in constructing a building.

Security plays a role in attracting potential tenants and visitors, and helping them assess the longevity of the buildings. Building owners and developers understand this, said Mark Hayman, Associate Director of Security Resilience and Risk, Arup. Recently, he has encountered many building websites talking about a building’s security design. “On the website for a data center, it was really talking about its building security: road blockers, big fences. In a London property as well, a large, mixed-tenancy building, there’s a whole webpage devoted to security marketing.”

This is especially the case with iconic buildings that are

looking to attract high

quality tenants. Iconic buildings will only attract high quality tenants if their buildings are well planned and designed, and that includes security. “Things have changed globally. If they’re a global company, they have corporate standards that they have to put in place. They will have their security team look at and compare buildings. The security approach is going to be more attractive to them. Buildings are now selling these things a lot more,” said Hayman.

A SpAce of one’S ownWhen there are multiple functions

in one building with multiple stakeholders, building owners

and building users want separation of use. Separation helps to keep crowds separated and allows security operations to be confined to each specific building use. All the while, operational security remains at the forefront of the design.

Planning early will help address all the special needs in a mixed use building. “Because of the dynamic demands and threats faced by mixed developments, the design first then integrate method in the past, will have many challenges,” said Patrick Lim, Sales and Marketing Director for Ademco Far East (an Ademco Security Group company). “If a mixed development has a 20 floors

of offices and 20 floors of hotel rooms, then the architects will have to consider the various possible traffic flow and risks

involved. Without addressing such challenges, the development will face many operational difficulties are be very costly to operate.”

SepArAting USeSSeparation of use begins in the

architectural layout of the building

Patrick Lim, Sales and Marketing Director for Ademco

Far East (Ademco Security Group)

Greg Botsch, Principal and

Production Director, John Portman &

Associates

Mark Hayman, Associate Director of Security Resilience

and Risk, Arup

▲ Each function in a building often has its own space, including its own entrances and exits.

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s p a c e . D i f f e r e n t functions will likely have separate entrances, lobbies and elevators and will also affect the circulation of people within the building. “On a single-use project, the circulation is simple and moves from point A to point B,” said Greg Botsch, Principal and Production Director, John Portman & Associates. “In a mixed-use building, you have multiple user groups with different destinations. Depending on the security and operational needs, many of these routes cannot intersect any of the other group’s routes.”

Botsch explained that a hotel that includes a destination restaurant and a conference center already has four primary audiences — guests, conference attendees, diners and staff. A mixed-use building space, with residential units, office space or VIP clientele and circulation and security becomes even more complex.

“Something as simple as an elevator system can become extremely complex when you also need to address various peak movement times and occupancy loads with the different circulation routes beginning at the building entrances, lobby sizes, drop-offs and access to mass transit,” said Botsch. “Even the process of security checks, elevator queuing, guest registration in the common and shared spaces for most of the mixed-use functions requires special consideration for them to function effectively. You can see how the difficulty of addressing the circulation and security needs can become a science project.”

For operational security, separation allows different units to flexibly transfer between threat scenarios.

“Maybe just part of the building needs to move to high threat, and the rest of the building stays in low threat,” said Hayman. “To allow that kind of flexibility, you design things like the hotel, mall, office, to be physically separated from each other so that every access or transitional interface between those different areas are controlled; you lock them up basically.”

privAte verSUS pUblic Often, building security has control

over the security of public areas, while tenants are responsible for the security in their own areas. Tenants are able to tailor security set ups and systems for their own needs.

A large, multitenancy building has public areas, like retail malls or food and beverage areas. “The public areas are difficult because you can’t really lock them down,” said Hayman. “They’re designed to attract all sorts of people. You may have different risk depending on who your tenants are.”

“Risks of something happening in a public area is greater, because you don’t know the population,” said Hayman. “There are limited access controls. There might be cameras and some security guards, or natural surveillance from concierge. Because of the virtue of people in there, there’s less chance of being caught, and more

freedom to do certain petty theft.”

“For a shopping mall, the tenants are more interested in not restricting customer traffic flow, and the concern would be greater for cctv, fire safety and crowd evacuation,”

said Lim. The operational needs of each specific tenant type must be considered as priority.”“In extreme environ-

ments,” continued Hayman, “you have the risk of crowds. There are people looking to cause major incidents; they may look at those areas to cause mass casualties as well.”

Usually, the building’s command center will only monitor and manage systems in the public areas, such as lobbies, lift lobbies, inside lift capsules, parking lots, all main entrances and emergency exits and stairs, said Vincentius Liong, Sales and Marketing Director for Adyawinsa Ademco Security. “All of those security systems located at general public areas are already standardized and able to be centralized monitored and controlled. Security systems inside the premises of each tenant will be installed and monitored mostly by the tenant himself and/or centralized monitored by outsourced security monitoring station.”

If there are multiple security centers, SOPs can be used to coordinate between the two centers. “If there is more than one security center, generally we can write additional SOP for security management and coordination, what action during each type of alarm events, what communication media should be used and other necessary agreement, such as who will authorize to send

Kenneth Carlisle, Principal

Consultant for Carlisle Group, Securitynet.

com

Vincentius Liong, Sales and Marketing Director

for Adyawinsa Ademco Security.

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Vertical Market

police or security patrol to come to the site during triggered alarm and emergency,” said Liong.

In contrast, private areas are usually lower risk areas. “In private areas, you should have led security, access control barriers, security guards, creditation, perhaps ID passes,” said Hayman. “Since most of those people aren’t allowed in, the people in private areas are tenants and building staff. You know who the people are, so a threat back there is less likely but not impossible.”

“Even though office towers may expect visitors, the security needs of the tenants are priority, thus electronic barriers, video surveillance and visitor management systems are a must,” said Lim.

In private areas, tenants will often add and take care of their own surveillance, access control and alarm systems.. “Mostly new tenants will have their own prefer-ences and specific requirements. New additional systems will be added and implemented to fulfill the new tenant requirement,”

When tenants manage their own security systems, they retain more control over what happens in their space but also more liability. If

anything happens in the commercial space, the building is not responsible for paying for services. However, tenant security systems are still tied onto the network so the building can supervise what is happening in tenant areas, said Adam Querker, VP of Engineering, Firetech Engineered Systems.

Interestingly, fire and life safety systems in private areas are usually still under the domain of the owner, as they are part of the building. However, classic coordination between fire and safety and access control must require more negoti-ation across tenants and building management as opposed to within one party.

“A lot of these decisions are driven by commerce and business, service-ability and responsibility,” said Querker. “So as much as the building owner wants integration, they also want separate systems. But they want them to talk to each other. That’s where the challenge is.”

SecUrity operAtionSThere are many things in security

operations that are not possible if the project security design is not there in the first place. Vehicle control may

be very important. Proper security design will ensure enough vehicle standoff and proper measures are in place to prevent vehicles from driving into buildings, said Hayman.

“In high threat, operable bollards will allow you to keep vehicles at a point so that you can do some basic checks on vehicles before you allow them to drive in,” said Hayman. “In order to use that, you need to have bollards built into the property in the first place. In Mumbai, after the terrorist attacks, they have flimsy barriers that they bring out to try and stop vehicles, but they’re not going to stop any noncompliant vehicles with these barriers. What you need to do is have a more robust set of measures built in.”

Design principles inside will give the proper space to increase security measures, if necessary. In some extreme cases, you may decide that you need to close off the retail mall and screen people coming in. “You see that in Shanghai sometimes, they plan for enough space to put in archways and x-rays, so that they screen people coming in,” said Hayman. “To screen incoming people, you need to find the right place to do it.”

▲ Building management is usually responsible for the security in public areas while tenants are usually responsible for their own security in private areas.

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Vertical Market

Best PracticesThe best way to achieve

good security in a mixed-level building is consider design from the very beginning. “What we find in some projects is that security is considerate late into the process, when they’ve already fixed the layout,” said Hayman. “All you can do in those kinds of cases is look at how you manage it, how you put your operation and staff in place, add various devices like access control. This is not a great approach; it’s last minute and old fashioned.”

A t h r e a t a n d r i s k assessment will allow you to determine the key risks and come up with various strategies for minimizing security risks. “The key point with any security project is trying to do a proper threat and risk assessment upfront,” said Hayman. “When you actually look at that area, where the project’s going to be located, that’s going to have specific risks and it would be very different from Mumbai to China for example. We also look at the project’s location without the actual city.”

One of the best ways to decrease security risk may be to tweak architec-tural plans. “If you have a concept layout, you may find that your hotel drop point is right next to the retail mall drop point,” said Hayman. “If they realize that there are less threats and risks by changing the design, they may be happy to move the drop point. To remove vulnerabilities, you can make actual changes to the

building layout to make security a little better.”

It is also easier to use crime prevention through environmental design principles when still in the design stage. “If you plan the area right — add natural surveillance, make it open and inviting — you should require less cameras and less access control devices. You won’t have as many security weaknesses or problems. The best technical solution is not always the most complicated one.”

However there are factors that may prevent proper security assessment and design from the beginning. Security professionals may find it difficult to make changes that will

affect the goals of other parties. Architects may resist changes to their d e s i g n , a n d o w n e r s may feel the extra cost is unnecessary “One must justify why something must be done and how it’s going to contribute measurably to the project,” said Kenneth Carlisle, Pr inc ipal Consul tant f o r C a r l i s l e G r o u p , Securitynet.com. “There must be a very good working relationship with the owner and architect, because you’re going to recommend and suggest things that have an impact on design.”

Sometimes the tenants are found only after the project has begun, affecting the risk assessment and original security plan. Often not all of the details of a project are known at the beginning, and may

need to be accommodated as they arise. “A high rise building likely has lots of retail on the street level,” said Carlisle. “Those places are often not leased until the building is almost complete, and often times because they want to be involved in building out the particular spaces they are going to take. All they may know at the beginning is there will be retail spaces, and it will be located in certain places.”

This is before discussing the technical difficulties involved in integration. Turn to the next article in this feature to learn more about how to ensure the systems integration process in buildings runs smoothly.

▲Goodworkingrelationshipswillhelpwhendealingwithunforeseenchangesastheyarise.

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