ashish
TRANSCRIPT
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 1/41
PROJECT REPORT
ON
" RESEARCH ANALYSIS OF B2B MAGAZINES FOR
ELECTRONICS SECTOR"
Submitted By
Mr. ASHISH M. PAIKRAO
Roll No: 10004
In Partial Fulfillment of
MMS II YEAR
2010-2011
Submitted To
SWAYAM SIDDHI MITRA SANGH
SWAYAM SIDDHI COLLEGE OF MANAGEMENT
& RESEARCH
BHIWANDI, THANE-421302
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 2/41
[Approved by AICTE, Affiliated to University of Mumbai& Govt. of Maharashtra DTE Code – MB 336]
Sonadevi Compound, Near Octroi Naka, Kalyan Road, Temghar, Bhiwandi, Dist –Thane- 421302
CERTIFICATE
This is to certify that Mr. ASHISH MADHUKAR PAIKRAO student of Swayam Siddhi
College of Management and Research has successfully completed the project work Titled –
‘ RESEARCH ANALYSIS OF B2B MAGAZINES FOR ELECTRONICS SECTOR"
in partial fulfillment of requirement for the completion of MMS course as prescribed by the
Swayam Siddhi College of Management and Research, Bhiwandi.
This project report is the record of authentic work carried out by him/her during the period
from 1st May 2011 to 1 July 2011.
He has worked under my guidance.
Prof. Antara Sonawane Prof. Dr. S.K. BANERJEE
Internal Guide Director
Date: Date
Page 2
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 3/41
ACKNOWLEDGEMENT
In the first place, I thank Swayam Siddhi Institute of management studies, Mumbai
University, Bhiwandi for giving me an opportunity to work on this project. I would also like
to thank Dr., Director S.K. Banerjee of Swayam Siddhi Institute of management studies,
Mumbai University, Mumbai for having given me their valuable guidance for the project.
Without their help it would have been impossible for me to complete the project.
I would also like to thank Mr. Sanket Nandavadekar Studio green who have provided me
with a lot of information and data – many of which I have used in this report and his
experience without which this project could not have been completed.
.
Place: MumbaiDate: Signature of the student
Page 3
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 4/41
INDEX
SR. NOPARTICULARS
1 INTRODUCTION OF ELECTRONICS INDUSTRY
2 OBJECTIVES
3 SUB SECTOR
4 MEDIUM USED FOR MARKETING
5 PUBLICATION
6 COMPETITION
7 MAGAZINE UNDER STUDY
8 CONCLUSION
9 BIBLOGRAPHY
Page 4
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 5/41
INTRODUCTION OF ELECTRONICS SECTOR
SECTORS TO LOOK FOR IN 2011:
The Indian electronics industry is aiming at an ambitions target of US $ 125 billion
by 2014.However,India lags behind other Asian countries considerably in electronics
hardware manufacturing.
Seeing the vibrancy of the electronics manufacturing sectors, the government has also shifted
its focus towards.
Another unique area of growth is the domestic power electronics industry. The unprecedented
growth in the demand for Indian electronics has also spawned a corresponding spurt in this
industry.
The LED market in India is worth US $ 130 billion, which is projected to take a huge leap to
US $ 200 billion by 2020.
SUB SECTORS:
LED LIGHTS ,
I NVERTERS ,
BATTERY
Page 5
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 6/41
MEDIUM USED FOR MARKETING
Business Newspaper:
Economics Times., Indian express, Business standard
Business Magazines: India today etc .
Trade Websites:Trade india.com, indiamart.com etc.
Page 6
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 7/41
PUBLICATION:
Comprises of magazines supplied at a business Address & targeting a specific industry or
function within business.
Growing corporate media spending & robust economic outlook are expected to propel growth
in the market.
DRIVERS OF THE PUBLICATIONS:
Advertisements revenues are exponentially increasing.Expansions of manufacturing & services sectors.
Growth in international licensing & partnerships with publication houses.
Need for niche information & specific regional focus.
CHALLENGES:
Increasing Digitization of print magazines.
Competition from other media forms in terms of Ad revenues.
LATEST TRENDS:
Localization of content.
Tie with industry associations.
COMPETITION:
Major players like Infomedia lead the B2B market in India with a substantial amount of
issues popular amongst business verticals.
Market is highly fragmented with many magazines but mostly single owner, single magazine
types.
Foreign players are making inroads with off shoring engagements with Indian publishers.
Page 7
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 8/41
M AGAZINE UNDER STUDY
Electronics bazzar
Page 8
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 9/41
LAUNCH :
2006
ISSUE: MONTHLY.
Page 9
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 10/41
INTRODUCTION OF
MAGAZINE:
Electronics Bazaar
India’s First B2B Sourcing GuideFor Electronics Industry,
India’s First B2B Sourcing GuideFor Electronics Industry ,
email to [email protected] with your name, designation
and mailing address.
Highlights:
• From The EFY Group— Publishers of 'Electronics For You'magazine
• To be launched at Componex'07with an initial print-run of 20,000copies
• SMS-based instant responsefacility for first 50 advertisers
Page 10
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 11/41
• Full Page ad (National) for Rs. 37,000 only
• Full Page Page ad (Regional) for 14,800 only
• Inaugural discount offer for firstfifty advertisers.
ADDRESS:
kits’n speares,
D-88/5, okhla Industrial area, phase 1,
New Delhi 110020 .PHONE 022-40497401
Page 11
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 12/41
E- MAIL ID- [email protected]
Website: www.electronicsb2b.com
EDITORIAL: Rahul Chora
Editorial secretary
FOCUS: current electronics market.
SECTIONS:
Page 12
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 13/41
HOME: This section gives details about the introduction Magazine.
MAGAZINE:
Electronics Bazaar India’s First B2B Sourcing Guide For Electronics Industry
India’s First B2B Sourcing Guide For Electronics IndustryWant to receive a FREE Sampy Copy? Send an email to [email protected] with your name, designation and mailing address
Highlights:
* From The EFY Group—Publishers of 'Electronics For You' magazine
*To be launched at Componex'07 with an initial print-run of 20,000 copies
*SMS-based instant response facility for first 50 advertisers
*Full Page ad (National) for Rs. 37,000 onlyFull Page Page ad (Regional) for 14,800 only
*Inaugural discount offer for first
fifty advertisers
CURRENT ISSUE:
Page 13
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 14/41
Solar Energy
Solar lanterns lighting up lives, the green way
With an array of choices available in the market, buyers must be careful to
procure quality products that offer the right value for money
PRODUCTFOCUS
COLLEGE/OFFICE/HOME
Inverters are now more intelligent, feature packed and user friendly
Purchasing inverters for offices may appear a simple task, but when you go
shopping, you come across a large number of choices. It is advisable to do a
comparative survey before making the purchasing decision.
Also, understand your power requirements
Industry Focus
Rising Demand for Components Justifies Local Manufacturing
With the demand from the Indian electronics market becoming significant, local
manufacturing of electronic components would makesense.
Manufacturing
Using Consumables to Enhance Product Life in Harsh Environments
Consumables enable longer service life of PCBs, increases reliability, reduces
field returns, and ultimately saves money .
Page 14
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 15/41
Leading Players
Leading PCB Manufacturers in India
The Indian printed circuit boards (PCBs) industry has witnessed rapid changes
in the last few years with the entry of foreign players in the Indian market, who
manufacture multi-layer PCBs in large quantities. At the same time, home
grown companies have also technologically upgraded themselves to become
more competitive in price .
Business Opportunity
Telecom Industry Looks Promising Manufacturers need to Grab the
Opportunity
The telecom industry offers unique opportunity to create a vibrant
manufacturing industry and also help other segments like design, EMS,
component industry to grow
Manufacturing
Setting up an Assembly Line to Manufacture UPS Systems & Inverters
Before importing, purchasing from domestic suppliers, or self designing your
assembly line, a thorough process study should be done, besides, conducting
aggressive market research about the various options available to you
Business Opportunity
LED Lighting has Vast Potential in India
LED lighting is already a hot business area in India. Yet, even the bigger
lighting players have not tapped this market aggressively
In Conversation
From concept to reality, our total focus is on the customer
Sanmina-SCI Corporation, one of the world’s premier electronics contract
manufacturers (EMS), serves the fastest growing segments of the global EMSmarket. With a dedicated focus on high end technology, the company provides
Page 15
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 16/41
end-to-end manufacturing solutions to large original equipment manufacturers
(OEMs), primarily in the automotive, communications, computing, defence and
aerospace, industrial and semiconductor systems, medical systems, and
multimedia markets. Its services include product design, engineering, testing,
volume production of systems, components, and sub-assemblies, as well as
logistics and repair services and support...
In Conversation
Rennes’s’ Growth Target for India is Higher than for the Rest of the World
By acquiring the wireless modem group of Nokia Corporation, Rennes’s Mobile
entered the Indian market on December 1, 2010. Rennes’s Mobile Corporation,
a subsidiary of Rennes’s Electronics Corporation, opened its research and
development (R&D) centre in Bengaluru in May 2011. In a telephonic
conversation with
Srabani Sen of Electronics Bazaar, Allan Frederiksen, managing director of
Rennes’s Mobile India Pvt Ltd and David McTernan, director of strategic
marketing and communications, Rennes’s Mobile Corporation, said the
company's expectations from India are huge, and its growth target for India is
higher than for the rest of the world.
SUBSCRIPTION:
Current issue Electronics Bazaar
July 2011
Page 16
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 18/41
subscription
Subscribe :
Electronics Bazaar
India’s First B2B Sourcing Guide
For Electronics Industry
India’s First B2B Sourcing GuideFor Electronics Industry
Frequency: monthly
Language: English
Page 18
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 19/41
Advertising :
National Subscription Details
Subscription Period Newsstand Cost (Rs.) Discount (% Approx.) Price
1 Year (12 issues)
() 600 20 475
3 Year (36 issues)
() 1800 25 1340
5 Year (60 issues)
() 3000 30 2080
1 year (12 issues)
() 100 0 9
Advertisement Tariff
(Position and Hues)
Colour Positions Indian Rate (in Rs)International Rate (in US$)
Full Page 37,000 1000
Half Page 22,500 550
Quarter Page 14,000 325
Premium Positions (Colour) Indian Rate (in Rs)International Rate (in US$)
Inside Front Cover 55,000 1500
Page 19
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 20/41
Back Cover 80,000 2150
Inside Back Cover 50,000 1350
Last Page(IBC facing) 45,000 1250
Page 3 (Opening page) 52,500 1400
Page 5 45,000 1250
Page 7,11,13,15 40,000 1100
Front Cover 75,000 2,000
Regional Indian Rate (in Rs)International Rate (in
US$)
Half Page 17,000
Quarter Page 10,500
Full Page 27,750
Click Here for Media Kits
Additional Charge:
• Specific position=20% extra
• RHS position=10% extra
• Bleed=10% extra
Please note: Innovative positions available on request
Page 20
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 21/41
— Gatefold (Cover)
— Adstrip (Cover)
— Add-ons
Mechanical Details
Size Bleed (Ht x Wd
cm)Print (Ht x Wd
cm)
Full Page 26.8 x 19.5 24.0 x 18.0
Double Spread 26.8 x 39.0 24.0 x 37.0
Half Page (H) 13.0 x 19.5 11.5 x 18.0
Half Page (V) 26.8 x 9.3 24.0 x 8.5Quarter Page 13.0 x 9.3 11.5 x 8.5
Strip (H) 4.4 x 19.5 3.0 x 18.0
Strip (V) 26.8 x 6.5 24.0 x 5.5
Material:
Only soft copies in EPS format, with proofs for colour
matching will be accepted. Any other form, designing and processing charges shall have to be paid for such advertisements.Deadline for ad-material: 5th of every monthDates for distribution: 15th-20th of the month
Page 21
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 22/41
Contacts :
Bangalore
Jayashree
No.9, 17th Main, Ist Cross, HAL II Stage
Indiranagar
Bangalore 560008
Phone: 080 - 25260023, 25260394
Fax: 25260394
Email: [email protected]
Mumbai
Flory D'Souza
Page 22
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 23/41
207, 'Shivsmruti, 49 Dr A.B. Road,
Worli Naka,
Mumbai 400018
Phone: 022 - 24950047, 24928520
Fax: 24954278
Email: [email protected]
Kolkata
D.C. Mehra
61-A,Ground Floor, Ambassador Appt.
Park Street
Kolkata 700016
Phone: 033 - 22294788
Fax: 033-22650094
Email: [email protected]
Pune
Sandeep M. Shandilya
Pune
Page 23
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 24/41
Phone: 09324299081
Email: [email protected]
Gujarat
Sandeep M. Shandilya
Phone: 09324299081
Email: [email protected]
NUMBER OF AD PAGES: Twenty pages.
Ad Ratio: 2.5:1
Cover & Back Page:
180 GSM ART Paper.
Advertisement Page:
90-100 GSM Glossy Paper.
Article Page:
90-100 GSM Paper.
Page 24
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 26/41
Page 26
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 27/41
WEB SITE UNDER STUDY
MAIN TABS:
Industry Report:
This tab includes all the industry reports archived in a monthwise manner
which becomes easy for aperson looking for a particular industry report.
Brand Report:
The content of this tab is same as that available in the magazine.
All the contents have been archived, which has its own benefits.
Speak Out:
Page 27
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 28/41
As you can see from the website it contains the image as well as the
article which is featured in the magazine for the same period & the rest is
archived.
Vender (salesperson) Sheet:
Events Calendar:
It gives details regarding all the events which is going to take place in that
year.
Advertisement:
Who so ever wants to give an ad in the magazine/ website will have to
fill the concerned form.
Subscription:
For getting the subscription copy the magazine one has to fill up the desired
form.
Lower Tabs:
Speak Out:
This consists of the fresh interviewed articles which are featured in the current
months magazine.
News India:
Same contents which are featured in the current months magazine.
Page 28
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 29/41
News World:
Latest months articles are uploaded.
Events Section:
Near about 4-5 events links are given, which leads to complete page
were all the details of the forthcoming events have been given.
Industry Report Section:
In this section all the industry report links have been given in a precise
manner.
Advertisement Section:
As you can see this section is on the right hand side of the website.In thissection the ads are flashing which gives it a very lively feel.
SUMMARY:
Magazine is evently balanced in terms of articles & advertisements.
All the Ad’s which are featured in the magazine are on the RHS, which tells the publications efforts to give the advertisers maximum value. Layout of the page
particularly in the sections like Industry Report, speak out & Cover story is
really excellent since here the image’s shade has been used with the headlines
which makes the whole content more valuable. Most of the core advertisement
are placed in the first half of the magazine where as the latter part has a lot of
events details. As the number of pages are just sixty the magazine is handy to
use.
Page 29
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 30/41
When it comes to website the publication house gives complimentary service to
their advertisers, which gives better chance of online promotion.
The website doesn’t look tidy. Most of the important sections have been given a
particular tab. Banner ads also give better visibility for the potential consumers.
SECOND MAGAZINE
UNDER STUDY
ELECTRONICS TODAY
Page 30
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 31/41
ELECTRONICS MAGAZINE
India’s first techno-economic electronics monthly
devoted to components assembles and production technology.
LAUNCH: 2005
ISSUE: monthly
ADDRESS :
10, andheri industrial estate, off veera desai road,
Andheri (w). Mumbai 400 053Tel. no. 91-22-2673 0869/70/71/72
Page 31
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 32/41
E- MAIL ID- [email protected]
Website: www.electronicstoday.org
EDITORIAL: s . swarn
PRISE: Rs. 75
Subscription rate:
PAGES: 68
FOCUS: electronics products.
EVENTS:
Total Events: 10
2011 ESC India, India Date: July 20, 2011 To July 22, 2011Venue: Bangalore, IndiaCoverage: ESC India is the leading event where youcan learn directly from the experts. A session at ESCIndia can save you weeks of work, or give you just
the idea you need to solve that problem you'reworking on.
2011 IEEE InternationalMidwest Symposium OnCircuits and Systems,Korea (South)
Date: August 07, 2011 To August 10, 2011Venue: Yonsei University, The great city of Seoul, the capital of the Republic of Korea,KoreaCoverage: The 54th symposium will be held inSeoul, Korea from August 7-10, 2011. MWSCAS 2011will include oral and poster sessions; student contest; tutorials given by experts in circuits and
systems topics; and special sessions.
Page 32
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 33/41
2011 Renewable EnergyIndia, India
Date: August 10, 2011 To August 12, 2011Venue: Delhi, India
Coverage: India’s quest for energy security and
sustainable development rests a great deal on our ability to tap energy from renewable sources, and touse it extensively to meet our growing and diverseneeds.
2011 IEEE EuropeanConference on CircuitTheory and Design,Sweden
Date: August 29, 2011 To August 31, 2011Venue: Linköping, SwedenCoverage: The 20th European Conference onCircuit Theory and Design, ECCTD'2011, consists of plenary lectures, regular, special and poster sessions focusing on recent trends and advances onall aspects of Circuits, Systems, Mathematical
methods, Computational methods, Signal processing.
The Hi-Tech & ElectronicsSupply Chain SummitAPAC, Singapore
Date: September 20, 2011 To September 21,2011Venue: Novotel Clarke Quay SingaporeSGCoverage: This Summit will bring together 100senior supply chain and logistics decision-makersfrom leading hi-tech & electronics manufacturersand retailers.
Electric Indonesia Series -2011, Indonesia
Date: September 21, 2011 To September 24,2011Venue: Jakarta International Expo (JIExpo),Jakarta, Jakarta Raya, IndonesiaCoverage: Electric Indonesia Series of Power Generation, Electronics and Electrical Equipment Exhibitions. The events is visited by key decision-makers keen to discover the latest in electricalaccessories, switchgear, lighting and smart building
technologies. They also attend to make newcontacts and meet exhibitors face-to-face.
2011 NEPCON Vietnam,Viet Nam
Date: October 06, 2011 To October 08, 2011Venue: Saigon Exhibition & ConventionCenter, Chi Minh City, VietnamCoverage: Vietnam’s Only International ElectronicParts Manufacturing Technology Trade ExhibitionandConference.
12th Electronics Circuits Date: November 09, 2011 To November 11,
Page 33
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 34/41
World Convention, Taiwan 2011Venue: TAEIPEI, TAIWANCoverage: The 12th Electronic Circuits WorldConvention (ECWC12) which is organized by TaiwanPrinted Circuit Association (TPCA) and supported by World Electronic Circuits Council (WECC) will take place on November 9 to 11, 2011 at Taipei NangangExhibition Center, Taiwan.
2011 ProductronicaGermany, Germany
Date: November 15, 2011 To November 18,2011Venue: Munich, GermanyCoverage: The world´s leading trade fair for allaspects of innovative electronics production – withan almost 100% share of high-profile trade visitors.
2012 Light+Building,Germany
Date: April 15, 2012 To April 20, 2012Venue: Frankfurt, GermanyCoverage: It is used by manufacturers from over 50countries, including all market leaders, to launchtrends and innovations from the fields of lighting,electrical engineering and building automation.
Page 34
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 35/41
NUMBER OF PAGES: 68
NUMBER OF AD PAGES: 30
Ad Ratio: 2:1
LAYOUT (present ) OF MAGA ZINE :
Page 35
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 36/41
PAPER QUALITY:
Cover & Back Page:
Advertisement Page: 30
Article Page: 17
MEDIA KIT
ADD BANER :
Page 36
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 38/41
WEB SITE UNDRE STUDY
MAIN TABS:
Industry Report:
Brand Report
Speak Out:
As you can see from the website it contains the image as well as the
article which is featured in the magazine for the same period & the rest is
archived.
Page 38
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 39/41
Vender (salesperson) Sheet:
Events Calendar:
Advertisement:
Subscription:. Annual Rs. 800/-
Three year Rs. 1,600/-
Five year Rs.3,000/-
Circuit lab:
1) Laser Communication System (New)
2) Remote Control for Toy Car (New)
Lower Tabs:
Speak Out
News India
News World:
Events Section:
Industry Report Section
Advertisement Section:
SUMMARY:
Page 39
8/4/2019 ASHISH ....
http://slidepdf.com/reader/full/ashish- 40/41
CONCLUSION :
Working with green studio was a greet experience. I got the
know lot of things and I got to learn new things and total concept of
this magazine was really very exciting and new.
Our magazine use to make people aware of electronics
products and my work was to talk some agency who want to publishadvertisement in this magazine.
It was over all good experience, I would look forward to
work with green studio in future .
Page 40